This template is useful in developing a rapid business plan using excel. I have used it for 4 business plans. Nigel Bairstow - www.b2bwhiteboard.com

1. Strategic Overview Summary
Company:
Plan Title (Division):
Period:
Prepared by: Nigel Bairstow Date:
Approved by: Date:
Business description:
Business direction:
Major business strategies:
Risks & Contingencies:

2. Summary
Strengths, Weaknesses, Problems/Threats, Opportunities
Plan Title Date Prepared
Key Strengths Key Weaknesses
Key Opportunities Key Problems/Threats

3. Trend Summary
Plan Title Date Prepared
Ability to
Market Trends Impact Respond
Competitive Trends

4. Marketing Strategies
Plan Title Segment Date Prepared
Strategy Tactics/Action Plans Responsibility Planned
Who When Cost Return

5. Assumptions, Risks and Competitive
Reaction
Plan Title Date Prepared
Assumptions
Risks Impact Likelihood
3
Competitive Reactions Impact Likelihood