Asia Pacific Marketing Institute

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""international trade"" ""non tariff barriers"" "transfer pricing" 3m 4ps acquisition action research advertising advertising and marketing ambient american express analytic induction apple australia b2b b2b branding b2b pricing b2bwhiteboard b2bwhiteboard stephen covey b2c branding balloons bettenhausen biography biological blue ocean blue ocean strategy brainiinfluence brand brand awareness brand equity brand vision branding brands business business ethics business marketing business model canvas business plan business strategy business to business business-to-business buying cars case study channel channel flows channels chinese churchill classic coca cola colour commodore communication communications conflict consortia constructivism consulative selling content analysis creativity critical path analysis critical path method culture culture and colour currency customer intimacy customers dba dbia dell dictionary direct discourse analysis distribution doing business in australia domain analysis dooley drucker du pont economic editions emotion emotional engagement emotions environmental ethical leadership ethical theories ethics ethnography facebook fashion fcb fender finance financial foote and cone gallup gamification gap george gillette good dominant logic google gross margin grounded theory growth happiness harley davidson healthway's hermeneutical analysis ideas imagination imc imc.integrated marketing communications indirect information technology interaction international international business international trade it joint venture leadership line extensions local marketing logical analysis loyalty mahjong management market market research market segment market segmentation marketing marketing and advertising marketing plan marketing research marketing strategy marriage media metaphorical analysis mobile marketing mood mapping multi-channel music narrative event analysis nature negotiation netw networks neuromarketing new product development new products nike nostalgia offering online communities online teaching and learning operational excellence original past patents perception performance pestle peter drucker pharmaceutical phd phenomenography positive intelligence power brands pricing product launch product leadership product management profit psychology of colour public relations purchasing quasi-statistics records relationships research researchch retention revenue roger sales sales management selling semiotics sentiment separation service dominant logic shoes of prey social social media social selling steep strategic strategic alliances strategic management strategic planning strategy strong brands suppliers suresh sood target audience target market tariffs technology template for business plan tourism trade twitter university value value curve value net vintage virgin walmart well being index win win …less