SlideShare a Scribd company logo
1 of 45
HOW I LEARNED TO
STOP WORRYING AND
LOVE THE INTERNET
A presentation by Noah Brier
University of Montana
April 11. 2009
hi, i’m noah




Copyright © 2009 Barbarian Group. All Rights Reserved. Confidential, etc. etc.
(PHP + MYSQL) + (HTML +
CSS)
THE WEB
IS NOT LIKE A MAGAZINE
http://brandtags.net/browse.php?
             id=760
1        2         3
REQUEST   PARSE   FORMAT


MYSQL     PHP     HTML/CSS
BUILT
ON THE FLY
SO
WHAT?
THE WEB
IS LIKE A GIANT LAB
GO PLAY
AND DO EXPERIMENTS
1
AVOID
VALUE JUDGEMENTS
INSTEAD TRY
TO UNDERSTAND WHY
2
quot;OUR MEDIA ARE OUR
METAPHORS. OUR
METAPHORS CREATE THE
CONTENT OF CULTURE.quot;
NEIL POSTMAN
“Yet the Net is not a
physical thing. It has no
first costs. Its core
protocols are barely
encumbered by the
concept of ownership.”
DOC SEARLS
3
DIVERSIFY!
SMALL. CHEAP. EASY.
“CENTRAL TO THE DESIGN OF
BETAWORKS IS THE ASSUMPTION THAT
COMPANIES BUILDING SERVICES WITH A
COMMON THEME CAN AND SHOULD
PROFIT FROM INCLUSION IN A
PLATFORM OR NETWORK OF LOOSELY
COUPLED BITS AND DRIVING CONTEXT
AND MEANING ACROSS THESE SITES IS
VALUABLE.”
SMALL. CHEAP. EASY.
4
BRAND IS A MARKET
INEFFICIENCY
CAPITALIZE ON IT.
5
THERE ARE NO RULES
TO THE MARKET ANYMORE
458,000
6
7
8
9
$
A FEW THINGS THE HAVE
COME FROM MY BLOG
1.   MET MY FIANCE
2.   GOT AN AWESOME JOB
3.   BUILT A SUCCESSFUL SITE
4.   COME TO MONTANA 3 TIMES
5.   MET LOTS OF GOOD FRIENDS
6
OPEN
BEATS CLOSED
API
APPLICATION PROGRAMMING INTERFACE
HUH?
BASICALLY IT’S A WAY FOR 2 COMPUTERS
TO TALK TO EACH OTHER
USER SAYS
HEY, I WANT MY FIRST TWEET!
HERE’S MY USERNAME
MFT SAYS
HEY TWITTER, CAN I GET HEYITSNOAH’S
FIRST TWEET (NOT EXACTLY,
BUT CLOSE ENOUGH)
TWITTER SAYS
NO PROBLEM (AS LONG AS THE USER IS
PUBLIC). MFT DISPLAYS IT. EVERYONE LIVES
HAPPILY EVER AFTER.
WHY?
DOES IT MATTER?
OTHER PEOPLE
SOLVE YOUR PROBLEMS AND
BUILD YOUR AUDIENCE
How I Learned to Stop Worrying and Love the Internet
How I Learned to Stop Worrying and Love the Internet

More Related Content

Similar to How I Learned to Stop Worrying and Love the Internet

NLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social NetworkingNLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social Networking
guestb5e7e1c
 
Yahoo Hack Day
Yahoo Hack DayYahoo Hack Day
Yahoo Hack Day
e27
 
Web Performance - Why it matters
Web Performance - Why it mattersWeb Performance - Why it matters
Web Performance - Why it matters
Enrico Foschi
 
Six Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can UseSix Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can Use
Carolyn Elefant
 

Similar to How I Learned to Stop Worrying and Love the Internet (20)

Intro for HR on Blogs & Web 2.0
Intro for HR on Blogs & Web 2.0Intro for HR on Blogs & Web 2.0
Intro for HR on Blogs & Web 2.0
 
Web Technology & E-Commerce Unit 1
Web Technology & E-Commerce Unit 1Web Technology & E-Commerce Unit 1
Web Technology & E-Commerce Unit 1
 
NLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social NetworkingNLC/MS Government 2.0 - Enterprise Social Networking
NLC/MS Government 2.0 - Enterprise Social Networking
 
Yahoo Hack Day
Yahoo Hack DayYahoo Hack Day
Yahoo Hack Day
 
Web Performance - Why it matters
Web Performance - Why it mattersWeb Performance - Why it matters
Web Performance - Why it matters
 
Echelon Conference
Echelon ConferenceEchelon Conference
Echelon Conference
 
Echelon Slide Deck
Echelon Slide DeckEchelon Slide Deck
Echelon Slide Deck
 
Administering Windows Server 2012
Administering Windows Server 2012Administering Windows Server 2012
Administering Windows Server 2012
 
Of innovation and impatience - Future Decoded 2015
Of innovation and impatience - Future Decoded 2015Of innovation and impatience - Future Decoded 2015
Of innovation and impatience - Future Decoded 2015
 
The DiSo Project
The DiSo ProjectThe DiSo Project
The DiSo Project
 
Lea pagoyo final(1)
Lea pagoyo final(1)Lea pagoyo final(1)
Lea pagoyo final(1)
 
Optimizing for Change (Henrik Joreteg)
Optimizing for Change (Henrik Joreteg)Optimizing for Change (Henrik Joreteg)
Optimizing for Change (Henrik Joreteg)
 
WebKit, why it matters?
WebKit, why it matters?WebKit, why it matters?
WebKit, why it matters?
 
10 great examples of lead generation websites
10 great examples of lead generation websites10 great examples of lead generation websites
10 great examples of lead generation websites
 
Opportunities for IT and SLA Professionals to Collaborate
Opportunities for IT and SLA Professionals to CollaborateOpportunities for IT and SLA Professionals to Collaborate
Opportunities for IT and SLA Professionals to Collaborate
 
Six Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can UseSix Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can Use
 
GIBS MBA USA West Coast - Web 2.0
GIBS MBA USA West Coast - Web 2.0GIBS MBA USA West Coast - Web 2.0
GIBS MBA USA West Coast - Web 2.0
 
WebKit, why it matters (PDF version)
WebKit, why it matters (PDF version)WebKit, why it matters (PDF version)
WebKit, why it matters (PDF version)
 
The Trend is your frend!
The Trend is your frend!The Trend is your frend!
The Trend is your frend!
 
The Journey from Monolith to Microservices: a Guided Adventure
The Journey from Monolith to Microservices: a Guided AdventureThe Journey from Monolith to Microservices: a Guided Adventure
The Journey from Monolith to Microservices: a Guided Adventure
 

More from Noah Brier (9)

Brand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small ProductsBrand Tags & The Advantage of Small Products
Brand Tags & The Advantage of Small Products
 
Everything is Media
Everything is MediaEverything is Media
Everything is Media
 
How to Build a Web App (for Non-Programmers)
How to Build a Web App (for Non-Programmers)How to Build a Web App (for Non-Programmers)
How to Build a Web App (for Non-Programmers)
 
Thinking About Innovation
Thinking About InnovationThinking About Innovation
Thinking About Innovation
 
How I Learned to Stop Worrying and Love the Internet
How I Learned to Stop Worrying and Love the InternetHow I Learned to Stop Worrying and Love the Internet
How I Learned to Stop Worrying and Love the Internet
 
Making Stuff on the Internet
Making Stuff on the InternetMaking Stuff on the Internet
Making Stuff on the Internet
 
Brand Vs Utility
Brand Vs UtilityBrand Vs Utility
Brand Vs Utility
 
The Great Re-bundling Debate: Should Media and Creative Come Back Together?
The Great Re-bundling Debate: Should Media and Creative Come Back Together?The Great Re-bundling Debate: Should Media and Creative Come Back Together?
The Great Re-bundling Debate: Should Media and Creative Come Back Together?
 
Noah Brier on Social Media
Noah Brier on Social MediaNoah Brier on Social Media
Noah Brier on Social Media
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 

How I Learned to Stop Worrying and Love the Internet

Editor's Notes

  1. I have a website called NoahBrier.com
  2. I work for The Barbarian Group.
  3. We’re best known for making a thing called Subservient Chicken for Burger King.
  4. Since I was here last I’ve been making lots of stuff on the internet. Like Brand Tags.
  5. And MyFirstTweet
  6. Before I get too deep into theoretical stuff I want to talk about making stuff on the web. Back in March of last year I taught myself PHP & mySQL. Throw in HTML/CSS (which I knew) and you pretty much have everything you need to make a fully functional web tool.
  7. Before I get too deep into why those specifics, though, let me explain how websites work (since I'm guessing some of you don't know this). Most people think of web pages as these hard coded things, like pages in a magazine or something.
  8. However, many of the webpages you look at are not created until the moment you look at the site. Brand Tags, for instance, really only consists of about a dozen files. Even though there are 800 brands in the system, all the tag clouds are generated by the same few lines of code which queries the database and returns the formatted results. [http://www.noahbrier.com/archives/2008/11/the_many_skins_of_web_data.php]
  9. Essentially it works something like this: Your mysql database (which looks a lot like a big old excel spreadsheet) stores all sorts of data in it.
  10. Then, using PHP (which basically processes things on the server side before you can see them in your browser), you take a look at the URL (at least in the case of brand tags) and you say, okay, this user wants to see brand 214. So now you know what page they're on.
  11. From there, you send a message to your database (via PHP) saying give me all the tags for brand 214. Which it does like a good little minion. Then you run through a whole bunch of stuff (this is where the magic happens, the \"algorithm\") and parse all that data down into something you can work with. Finally, you pass that data as HTML, which you make pretty using CSS.
  12. Voila, you have a webpage, built on the fly, just for you! (Most pages on the web work roughly this way, though there's lots of caching and other stuff that happens as well.) It's kind of like the web's equivalent to just-in-time production.
  13. Well, the web is kind of like a giant lab. It's a perfect place to do experiments. Where else can you see how millions of people react to something instantly?
  14. Avoid value judgements about new channels. Instead think about why people use it, how it’s different.
  15. Try to understand why people are using it. Who they are? What it means.
  16. Consider the metaphor
  17. Diversify