David Heinen, director of public policy and advocacy, N.C. Center for Nonprofits
In a March 25 webinar, David Heinen shared information about the variety of ways that a nonprofit organization can be an advocate. The webinar highlighted the types of advocacy that are permissible and impermissible for 501(c)(3) nonprofits and what an organization stands to lose if it doesn't speak up for its cause and its community.
3. How Can You Be an Advocate?
Help develop better laws
Work with government officials
Empower the people you serve to make their
voices heard
Educate the public about what you do and
Public officials
Media
Your board, staff, community, and funders
4. Nonprofit Lobbying
Lobbying is legal for 501(c)(3) nonprofits!
What constitutes lobbying for IRS purposes
Influencing legislation
At the federal, state, or local level
Grassroots lobbying
But you must be nonpartisan
You can be an issue advocate
parties
6. Being Nonpartisan:
What Your Nonprofit Can Do!
Voter registration
Voter education
Get-out-the-vote activities
Individual activity by nonprofit
leaders
Some candidate appearances
Some business activity
See IRS Revenue Ruling 2007-41 or
www.nonprofitvote.org
7. N.C. Lobbying Law - Basics
Who needs to register and report?
Principal organization on whose behalf a lobbyist
lobbies
Lobbyist staff or contractor who lobbies
Staff if you spend 5% of your time lobbying in any 30-day
period
Contractors must register
Volunteers not required to register
Solicitor organization that engages the public in
lobbying activities at least $3,000 in a 90-day period
8. N.C. Lobbying Law - Basics
What constitutes lobbying?
Attempts to influence legislation or executive action
9. N.C. Lobbying Law
Differences from federal lobbying definition:
(i) N.C. law covers executive action as well as
legislative action possible confusion among
private foundations
(ii) Goodwill lobbying is covered by N.C. law
(iii)N.C. law applies only to lobbying with two
branches of N.C. state government
14. How Can You Get Involved?
Meet with your legislators to share the story of your
nonprofit
Invite them to see your nonprofit in action
15. How To Be An Effective Advocate
Tell your story Who will the law impact?
Real-life examples
Statistics and other objective information
Simple and clear message
Clear message and simple talking points
Elevator speech
One-page fact sheet
Follow-up
16. How To Be An Effective Advocate
Consider the media
Who is your audience?
Legislators
Executive branch
Public
Others in your organization
20. Educating the Community
Why it matters?
Public perception is important
Media can be influential
What works?
Stories are crucial
Clear, simple, and memorable
Numbers are secondary with the public
Using the media
Invite the public to volunteer or see your work
Social media can be effective, if done well
21. Recruiting Advocates
Who has the ear of policymakers?
Voters in their districts
Business leaders
People with common interests and ideals
Who can you engage?
Board members
Businesses in your community
Other community leaders
Hint: This may vary depending on who
represents you in the General Assembly
22. More Resources
N.C. Center for Nonprofits
www.ncnonprofits.org
N.C. General Assembly
www.ncleg.net
National Council of Nonprofits
www.councilofnonprofits.org
Center for Lobbying in the Public Interest
www.clpi.org
Nonprofit VOTE
www.nonprofitvote.org
23. For More Information
David Heinen dheinen@ncnonprofits.org
N.C. Center for Nonprofits www.ncnonprofits.org