Dasar dalam pembuatan desain untuk publikasi

1. DESIGN
PUBLIKASI
Nanda Hanyfa Maulida
Disampaikan pada Seminar Kepenulisan dan Kemediaan, FPPI FKIP Unila 13
Desember 2015

2. DESIGN
GRAFIS?

3. bentukkomunikasivisualyang menggunakan
gambar/tulisanuntuk menyampaikaninformasi
ataupesanseefektifmungkin

5. &FORMULANYA
GARIS
BENTUK
WARNA
FOTO
ILUSTRASISTANDAR
TIPOGRAFI
KOMPOSISI
TEKSTRUR

27. PUBLIKASI?

28. PesanTersampaikan
Susunantataletakberdasaralurmatamanusia
Pelajaritipografidansusunanhuruf
Pelajaripsikologi warna
Hindari penggunaanefekberlebihan
Hindari “KERAMAIAN”

29. Seimbang (Balance)
Irama (Rythim)
Skala dan Proporsi
Fokus
Kesatuan (Unity)

30. Balance
Balance is the impression of
equilibrium in a pictorial or sculptural
composition. Balance is often referred
to as symmetrical, asymmetrical, or
radial (above, a photo of a flower, and
to the right, Copley)

31. Pattern
Pattern is the repetition or reoccurrence of a
design element, exact or varied, that
establishes a visual beat (left, Warhol and
above, Klimt)

32. Rhythm
& Movement
Rhythm or movement is the suggestion
of motion through the use of various
elements (above, Pollock, and right, an
unknown artist, India)

33. Proportion
& Scale
Proportion is the size relationship of parts
to a whole and to one another. Scale is to
relate size to a constant, such as a human
body (left, Serra, below, a woman adds
tiny details to a Pueblo plate).

34. Unity
Unity is achieved when the components of a
work of art are perceived as harmonious,
giving the work a sense of completion (left,
Hokusai, below, Manet)

35. Emphasis
Emphasis is the created center of interest,
the place in an artwork where your eye first
lands (left, Toulouse-Lautrec, above,
O’Keeffe)