This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
3. It’s not the result, but the effort
that is appreciated the most.
In advertising we’re trying
to hard to say the ‘right’
thing. Social media is a lot
easier, because you can be
just honest.
22. In the 90’s you expected
engagement from the customer.
Now he’s expecting it from you
23. Participate Engage
Share Offer a platform
Offer help and respond Set an example
Make sure people get Provide people with
to find you (build a things to talk about ...
reputation) over and over again
Be a teammate, Show you care
not a coach
24. news
emotions
views
You are what you
comment
share
expertise
48. Hat Tip #3
Social media is full of narcists. Give
them the spotlight they deserve for
starting conversations about your
brand, product or services.
49.
50.
51.
52.
53. Hat Tip #4
Location, location, location. People
will start sharing not only what they
do, but also where they do it.
Welcome them doing so.