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Using Social Media to Build Community Disaster Resilience

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A presentation to the ICAR Workshop (University of South Florida) on 'Tech Fix: How can technology help us investigate, communicate and solve climate problems and foster resilience?'. Presentation looked at social media use and how to build community disaster resilience. It showed that social media is not only a means of disaster communication but also to assist community empowerment, psychological support, building social capital (critical for disaster resilience) and for disaster-related social transformation.

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Using Social Media to Build Community Disaster Resilience

  1. 1. Neil Dufty Using Social Media to Build Community Disaster Resilience
  2. 2. I will cover Social media use What is community disaster resilience? How can social media build community disaster resilience? Molino Stewart 1
  3. 3. Social media use Molino Stewart 2
  4. 4. Before social media Molino Stewart 3
  5. 5. Map of digital device connections Molino Stewart 4
  6. 6. Global social media use Molino Stewart 5
  7. 7. Issue 1 – Social vulnerability to disasters Some vulnerable people are less likely to use social media: • Older people (over 65 years) • People with disabilities • Lower socio-economic status • Poorer countries • Children • All social media platforms banned or some banned in 25 countries However, large increase in global social media use of 12% during COVID-19 lockdowns Molino Stewart 6
  8. 8. Issue 2 – Trust in social media Molino Stewart 7
  9. 9. What is community disaster resilience? Molino Stewart 8
  10. 10. ‘bounce back’ vs ‘bounce forward’ Molino Stewart 9
  11. 11. Building community disaster resilience Molino Stewart 10
  12. 12. How can social media build community disaster resilience? Molino Stewart 11
  13. 13. More than a communication tool Molino Stewart 12
  14. 14. Social media can help emergency management Molino Stewart 13
  15. 15. Crowdsourcing Molino Stewart 14
  16. 16. Diffusion and exchange of learning Example: wildfire emergency warning Molino Stewart 15
  17. 17. Diffusion and exchange of learning Example: hurricanes, floods and storms Molino Stewart 16
  18. 18. Psychological support in disasters Molino Stewart 17
  19. 19. Psychological support in disasters Molino Stewart 17 Sentiment analysis
  20. 20. Social capital and disasters 18
  21. 21. Social capital and disasters 18
  22. 22. Social capital formation Six different social media networks: 1. Polarized crowd 3. Brand clusters 5. Broadcast network 2. Tight crowd 4. Community clusters 6. Support network 19
  23. 23. Communities of practice Molino Stewart 20
  24. 24. Communities of practice Molino Stewart 21
  25. 25. Post-disaster transformation Molino Stewart 22
  26. 26. Societal transformation Molino Stewart 23
  27. 27. Thank you @NeilDufty Molino Stewart 24

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