This document provides guidance on effectively sharing faith on social media. It recommends using Facebook to mingle with others, sympathize with their struggles, build confidence through helpful posts, and then invite them to faith. Social media allows unlimited communication to spread the gospel quickly globally. The document also references E.G. White in stating that methods should improve and adapt but unity be preserved. The key to viral spread of faith is leveraging existing trust networks through friends and family online.
2. Stephen L. Williams Sr.
WWW.STEPHENLWILLIAMSSR.COM
FACEBOOK.COM/NECCOMMUNICATION
TWITTER.COM/PASTORSLW
INSTAGRAM.COM/BAGAFUN
EMAIL: BAGAFUN@GMAIL.COM
CELL: (860)268-1174
3. Our Mission
19Go ye therefore, and teach all
nations, baptizing them in the
name of the Father, and of the Son,
and of the Holy Ghost:
Matthew 28:19
4. Method of evangelism MH143
Christ's method alone will give true
success in reaching the people…
5. Method of evangelism MH143
The Savior mingled with men as one
who desired their good. He showed
His sympathy for them, ministered to
their needs, and won their
confidence. Then He bade them,
"Follow Me.“
6. Christ’s Method: MH 143
1. Mingled
2. Sympathized
3. Won their confidence
4. Gave the Invitation
7. Our Context
Matthew 24:14 (KJV)
14And this gospel of the kingdom
shall be preached in all the world for
a witness unto all nations; and then
shall the end come.
8. Reflecting Christ p.216
The Lord will hold both ministers
and people responsible for the light
shining upon them.
E. G. White
9. Characteristic of the 3 Angels Messages
6And I saw another angel fly in the
midst of heaven, having the everlasting
gospel to preach unto them that dwell
on the earth, and to every nation, and
kindred, and tongue, and people…
10. Characteristic of the 3 Angels Messages
7 He said in a loud voice, “Fear God
and give him glory, because the
hour of his judgment has come.
11. Characteristic of the 3 Angels Messages
1. Fast – Angels Fly
2. Global-Every nation
3. Urgent – Judgment
Revelation 14:6-7
13. Rahab’s Story - Joshua 2:10
10For we have heard how the LORD
dried up the water of the Red sea for
you, when ye came out of Egypt; and
what ye did unto the two kings of the
Amorites, that were on the other side
Jordan, Sihon and Og, whom ye utterly
destroyed.
15. Social media’s Strength
Social Media increases the
effectiveness our communication by
allowing us to communicate with
unlimited numbers of people at the
same time with ease and receive
instant or on-demand feedback.
16. E. G. White. EV 105.1
Methods to Be Improved—There must be no fixed
rules; our work is a progressive work, and there
must be room left for methods to be improved
upon. But under the guidance of the Holy Spirit,
unity must and will be preserved.—The Review
and Herald, July 23, 1895. {Ev 105.1}
17. E. G. White. EV 105.2
Different Methods From the Past—Means will be
devised to reach hearts. Some of the methods
used in this work will be different from the
methods used in the work in the past; but let no
one, because of this, block the way by criticism.—
The Review and Herald, September 30, 1902. {Ev
105.2}
18. E. G. White. EV 105.3
New Life in Old Methods—Men are needed who
pray to God for wisdom, and who, under the
guidance of God, can put new life into the old
methods of labor and can invent new plans and
new methods of awakening the interest of church
members and reaching the men and women of the
world.—Manuscript 117, 1907. {Ev 105.3}
19. E. G. White. EV 106.2
Method Determined by Class of People—Let us
not forget that different methods are to be
employed to save different ones.—The Review and
Herald, April 14, 1903. {Ev 106.2}
20. E. G. White. EV 128.2
Our Work Judged by Our Advertising—The
character and importance of our work are judged
by the efforts made to bring it before the public.
When these efforts are so limited, the impression
is given that the message we present is not worthy
of notice.—Historical Sketches, p. 200. (1886). {Ev
128.2}
21. You have Considered
4 Social Media Platforms
Social networking
Microblogging
Photo sharing
Video
22. You Have Decided On
Social Media Platforms
Social networking
(Facebook, LinkedIn, Google+).
Social networking is the practice of expanding the
number of one's business and/or social contacts by
making connections through individuals, often
through social media sites such as Facebook, Twitter,
LinkedIn and Google+, in a effort to find people of similar
interest.
29. Reaching 50 Million
1. Social Media -Facebook,
Twitter, 2 years
2. iPhone 3 years
3. Internet – 4 years
4. TV - 13 Years
5. Radio - 48 years
30. Using Social Media
Attract:
Make your website address prominent on
your profile.
Write articles about God, Conversion, and
what you believe.
Leverage status updates to attract more
people to your website
31. Using Social Media
Befriend or Connect
Use notes and status updates to
establish your expertise and give
potential converts examples of
what a relationship with Christ can
do for them.
32. Using Social Media
Convert
Post videos and share status
updates to tell stories (Testify) and
share Gods goodness in your life
and the triumphs it brings.
Conversion is best done on your church website
33. How to Attract effectively
BOD
Brand – A customers experience that
distinguishes you from someone else.
Outcome -
Differentiator -
34. Viral Evangelism Defined
“Viral evangelism uses preexistent social
networks to produce an increase in the
awareness of the nearness of the coming
of Jesus Christ. It is an awareness that
spreads like a virus from person to
person” – Stephen L. Williams, Sr. 2011
45. FACEBOOK.COM/JASDA.ORG
Tribe or Community?
942 lifelong friends with 500,000 friends
Able to follow significant events in their lives.
Able to speak to them at leisure and share.
Able to invite them virtually and personally to
significant events.
Able to interact through questions and answers
46. Recent Convert Study: 71%
A caring
Christian friend,
neighbor,
coworker, or
family member,
is the single
most important
factor in seeing
a person come
to a living faith
in Christ.
48. 48
I have at least one close friend who considers
himself or herself a Christian: 89%
0 0 0
1
0
0
1
1
1
Strongly
Disagree
Somewhat
Disagree
Somewhat
Agree
Strongly
Agree
54. Major Exception
THERE IS STILL
ONE TRUSTED
MEDIUM
LEFT IN THE
WORLD
MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT
55. Natural Sharing
The early church was not
encumbered with the
wholly unnatural
(unnatural then and
unnatural now)
experience of forced
evangelism; going
reluctantly, flinchingly
and embarrassingly door
to door to encounter
people they did not know,
to explain a message
which the first time often
did not make sense, to an
audience totally
uninterested or unfriendly.
56. Transformation
The early church spread
through oikos evangelism -
evangelizing family
members who saw the old
sinner become the new
saint; sharing with the
neighbor who questioned
how such a difference had
come over his old friend,
and reaching the guys in
the local trade union or the
oikos that played tennis
together.
57. Fragrance
In the early church, it was
the restoration of
balance, the restitution of
wrongs, and the
fragrance of an
enchanting new life that
drew so many to the
fledgling oikos of God.
II Cor. 2:15 “Aroma of
Christ”
59. Viral Evangelism unleashed
1. Build a trust network
2. Get to know the families in your community/ world
3. Start a Facebook account and expand your friend network.
4. Involve your children/Youth
5. Run a Facebook Campaign
60. Viral Evangelism unleashed
Here are 8 must-know essentials for running successful Facebook
ads:
Have a goal in mind. ...
Target your audience. ...
Use Eye-catching images. ...
Know what to say (and what not to say) ...
Don't sound like an ad. ...
Leverage A/B split testing. ...
Track what you are doing
Start Re-targeting.
61. Viral Evangelism unleashed
These are the different marketing objectives you can choose from.
They each correspond to different end goals.
If you want more people to click on your website, you’ll run a traffic
campaign.
if you want to generate sales, you’ll run a conversion campaign.
If you want more followers, run a page like campaign.
If you want more likes, comments, and shares on your posts, run a
post engagement campaign.
If you want more people to go to an event you’re promoting, run an
event response campaign.
62.
63.
64.
65.
66.
67. 1. Create Business Page or Group
2. Create Ad
3. Choose type of Ad
Tom Wolf: Oikos Evangelism- The Biblical Pattern
1. Kinship: Belong to Family
Peter B. Hammond, professor of anthropology, Indiana University, observes that "in most
cultures the social systems of greatest importance are based on kinship. Human beings
everywhere are born into some sort of family. And almost always this family is important in
giving them-literally and figuratively-a start in life: producing them, feeding, clothing,
protecting, and educating them, and eventually establishing for them a 'place' in society...
In most cultures the kin group plays an even more important role [than in America], lasting throughout
life as the principal source of the individual's emotional, economic, social-and frequently
supernatural-support, and providing the basis for community organization."
Dayid G. Mandelbaum, professor of anthropology. University of California, summarizes
his findings: "Whatever diversity there may be among social groupings the world over, there are
at least two types which are found in every human society. The family is one of them—In every
land, among every people, the child is ordinarily raised and nurtured within a family.
2. Community: Live in a Neighborhood
The other type of group universal to humanity...is the local community. Just as no person normally lives all
his life alone, devoid of any family, so does no family normally live entirely alone, apart from any
local group...of neighbors."2
3. Tribe: Voluntary associatons based on common interest.
Mandelbaum goes on to point out a third group-the clan-which is also a cultural
universal, if one allows for its evolution in the contemporary Western setting. The clan has
developed into "...the social units which are extensions of the local group...voluntary associations
based on common interests...ranging from trade unions and medical associations to bridge clubs
and parent-teacher associations. Each of these groupings is held together by a common interest,
an interest arising from mutual participation in the same trades, the mutual enjoyment of a game,
or mutual problems in relation to a set of children."
The three universal units of societies worldwide, according to anthropological research,
are social systems based on 1) common kinship, 2) common community and 3) common
interests.
1. The Power of Relationships
For 71% relationship with a caring Christian friend, neighbor, coworker, or
family member, is the single most important factor in seeing a person
come to a living faith in Christ.
Outreach Magazine: March, April, 2008
The Fear, The Herd, the Witness, Ed Stetzer
Next three slides from Lifeway research with Unchurched. http://www.lifeway.com/lwc/mainpage/0,1701,M%253D200767,00.html
Spin Room.
Last Die Hard Movie- “You don’t really believe the evening news do you?”
Why Testimonials are so powerful.
Tom Wolf, Biblical Pattern
Wolf. Biblical Pattern
Family: Chances are, you are new to area and you wouldn’t have family in your target area.
But your best evangelist are your children. In most communities, school is the hub of community.
How can you develop your network in this area?
Co-workers
For pastors, their co-workers are usually Christians in their core group.
You need to learn how to team and use your core groups networks.
Example: Someone in core group has a birthday. You host his birthday party, ask him to invite all his non-christian friends.
What are other ways?
Neighbors
2007 Church Plant Health research indicated one of the growth factors of fast growing churches was “block parties”.
If you host a block party in your neighborhood, chances are it will be the first one and greatly appreciated.
Prayer walks are also very effective neighborhood penetration strategies. Nobody minds you praying for them.
What are so other effective neighborhood strategies?
Buddies
What are your interests? What are you passionate about? What do you really enjoy doing?
Chances are, there are lost people who enjoy the same thing (Frank Scardina- EFCA planter)