This document provides guidance on using social media effectively for internet evangelism. It defines social media as online technologies that enable interactive communication. It recommends an inbound marketing strategy using various forms of pull marketing like blogs and social media to create awareness. The most popular social media platforms are identified as Facebook, YouTube, Instagram, and Twitter. Key platforms are categorized as video sharing, photo sharing, social networking, and microblogging. Different social media approaches - content creator, influencer and advocate - are outlined. Tools like Bible apps and scheduling tools are recommended. Developing a clear strategy tailored to specific platforms is advised.

1. Internet Evangelism 101
HOW TO SHARE JESUS EFFECTIVELY VIA SOCIAL MEDIA.

2. Stephen L. Williams Sr.
WWW.STEPHENLWILLIAMSSR.COM
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3. Social Media Defined
• Social media is media for social
interaction. It is the use of web-based and
mobile technologies to turn
communication into interactive dialogue.

4. Marketing Strategy
• Inbound marketing is a strategy that
utilizes many forms of pull marketing –
content marketing, blogs, events, SEO,
social media and more – to create
brand awareness and attract new
business.

5. Brand Awareness
• The extent to which customers are able to
recognize or recall our brand.

6. Most Popular Social Media Platforms
• Facebook.com – 2.2 Billion
• YOUTUBE.COM – 1.9 Billion
• Instagram – 1 Billion
• Qzone.com – 536 Million
• Weibo.com – 376 Million
• Twitter.COM – 328 Million
• Reddit – 330 Million
• Pinterest – 200 Million
• Adventist – 25 Million weekly

7. 4 Social Media Platforms
• Social networking
• Microblogging
• Photo sharing
• Video

8. 4 Social Media Platforms
• Video sharing (YouTube,
Facebook Live, Periscope, Vimeo).
• A website that lets people upload and share
their video clips with the public at large or to invited guests.
Acquired by Google in 2006, YouTube became the most
popular video sharing site on the Web.

9. 4 Social Media Platforms
• Video sharing (YouTube,
Facebook Live, Periscope, Vimeo).
• A website that lets people upload and share
their video clips with the public at large or to invited guests.
Acquired by Google in 2006, YouTube became the most
popular video sharing site on the Web.

10. 4 Social Media Platforms
• Video sharing The total number
of people who use YouTube – 1,300,000,000. 300 hours of
video are uploaded to YouTube every minute! Almost 5
billion videos are watched on YouTube every single day. In
an average month, 8 out of 10 18-49 year-olds watch
YouTube. Jan 5, 2019

11. 4 Social Media Platforms
• Photo sharing
(Instagram, Snapchat, Pinterest).
• Image sharing, or photo sharing, is the publishing or
transfer of a user's digital photos online. Image
sharing websites offer services such as uploading, hosting,
managing and sharing of photos (publicly or privately).

12. 4 Social Media Platforms
• Photo sharing
• 1) Instagram.
• 2) Facebook.
• 3) Flickr.com.
• 4) Imgur.com.
• 5) PhotoBucket.com.
• 6) Picasa.
• 7) Twitpic.
• 11) Onedrive.

13. 4 Social Media Platforms
• Social networking
(Facebook, LinkedIn, Google+).
• Social networking is the practice of expanding the number
of one's business and/or social contacts by making
connections through individuals, often
through social media sites such as Facebook, Twitter,
LinkedIn and Google+, in a effort to find people of similar
interest.

14. 4 Social Media Platforms
• Microblogging
(Twitter, Tumblr).
• Microblogging is a combination
of blogging and instant messaging that allows
users to create short messages to be posted and
shared with an audience online.

15. 3 Social Media Approach
• Content Creator
• Content Influencer
• Content Advocate

16. Content Creator
• Focusses on creating
new content. Know
for creativity.

17. Influencer
• Shares content to
influence others. Not
necessarily original.

18. Advocate
• Shares content to
Advocate for the
rights and others.

19. What Voice Will You Use?
• Social media voice is
the perspective or
personality we
assume as we post.

20. WHAT TOOLS WILL YOU USE?
• You Version Bible
• EGW App
• Adobe Comp
• Hootsuite
• Kindle Reader

21. WHATS YOUR STRATEGY?
• Decide which platform
works best for your
ministry.

22. Thank You!
WWW.STEPHENLWILLIAMSSR.COM
(860)268-1174