2. Transmedia – yet to be defined?
• Most previous media franchises were based on
reproduction and redundancy, but transmedia
represents a structure based on the further
development of the storyworld through each
new medium’- Henry Jenkins (2011)
3. Focusing on the individual
• ‘A transmedia text does not simply disperse
information: it provides a set of roles and goals
which readers can assume as they enact aspects
of the story through their everyday life. We
might see this performative dimension at play
with the release of action figures which
encourage children to construct their own
stories about the fictional characters or
costumes and role playing games which invite
us to immerse ourselves in the world of the
fiction.’ Henry Jenkins (2007)
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7. Myles McNutt – TV Blogger
• ‘The Influencer Box was not simply designed to promote the
process of watching Game of Thrones, but rather to promote the
idea of engaging with Game of Thrones as though it were a part
of your life.’ - Myles McNutt (2013) Is this Transmedia?