Affluent Buyers Exposed: Get The Full Exposé
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Ever wonder what makes affluent buyers tick? It turns out they are a unique group in the way they interact with their favorite brands online and in stores. They prefer exclusive opportunities and personalized experiences, and they're flocking to online retail spaces.
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Affluent Buyers Exposed: Get The Full Exposé
- 1. Affluent Buyers Exposed: The economy might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to conAnue spending as much as they have been.
- 2. InteracAve slides ahead: Watch for symbols (to tweet) and links (to learn more) throughout the presentaAon to share or access addiAonal content.
- 3. The affluent consumer audience requires a unique strategy to sell to them.
- 4. The affluent consumer audience has mulAple digital devices.
- 5. 40% of the affluent consumer audience will showroom and then purchase online.
- 6. Affluent consumer are unique in the way they like to engage luxury brands.
- 7. 49% of affluent internet users would opt in to receive emails from luxury brands. +2x over preference to receive texts.
- 8. For many affluent consumers, the appeal of buying luxury goods goes beyond owning the actual item…
- 9. …it’s the experience surrounding the purchase of an expensive item.
- 10. The exclusivity a brand offers a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-‐ediAon merchandise, the first look at a product, and personalized service.
- 11. TranslaAng that experience to the digital realm is one reasons luxury marketers iniAally balked at the idea of creaAng virtual spaces for their goods.
- 12. But with the amount of Ame spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).
- 13. This opportunity is increasing fast.
- 14. Product Discovery Channels: 48% online; 50% in-‐store. Product Discovery Channels: 48% online; 50% in-‐ store.
- 15. How can brands capitalize on this opportunity …
- 16. and duplicate the connecAon between a trusted sales associate and an in-‐store shopper…
- 17. when the online shopper can’t touch, smell, or try on the product?
- 18. The answer: Connect affluent consumers with a luxury brand advocate/expert.
- 19. “These aren’t the idle rich. These are people who use online resources to save Ame. And they will spend money to save Ame.” – Skip Brand, Co-‐founder & CEO Newco bbd
- 20. ConnecAng online shoppers with a trusted advocate will give the shopper the informaAon and answers they need to feel confident buying luxury products online.
- 21. Learn how to reach your affluent buyers. Get the full exposé.
Editor's Notes
- Affluent Buyers Exposed: The economy might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to continue spending as much as they have been.
- Interactive slides ahead: Watch for symbols (to tweet) and links (to learn more) throughout the presentation to share or access additional content.
- The affluent consumer audience requires a unique strategy to sell to them.
- The affluent consumer audience has multiple digital devices.
- 40% of the affluent consumer audience will showroom and then purchase online.
- Affluent consumer are unique in the way they like to engage luxury brands.
- 49% of affluent internet users would opt in to receive emails from luxury brands. +2x over preference to receive texts.
- For many affluent consumers, the appeal of buying luxury goods goes beyond owning the actual item…
- …it’s the experience surrounding the purchase of an expensive item.
- The exclusivity a brand offers a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-edition merchandise, the first look at a product, and personalized service.
- Translating that experience to the digital realm is one reasons luxury marketers initially balked at the idea of creating virtual spaces for their goods.
- But with the amount of time spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).
- This opportunity is increasing fast.
- Product Discovery Channels: 48% online; 50% in-store.
- How can brands capitalize on this opportunity…
- and duplicate the connection between a trusted sales associate and an in-store shopper…
- when the online shopper can’t touch, smell, or try on the product?
- The answer: Connect affluent consumers with a luxury brand advocate/expert.
- “These aren’t the idle rich. These are people who use online resources to save time. And they will spend money to save time.” –Skip Brand, Co-founder & CEO Newco bbd
- Connecting online shoppers with a trusted advocate will give the shopper the information and answers they need to feel confident buying luxury products online.
- Learn how to reach your affluent buyers. Get the full exposé.