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Digital Marketing: Tools

The presentation covers eleven digital marketing tools important to be visible in online space.

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Digital Marketing: Tools

  1. 1. TOOLS
  2. 2. Search Engine Optimization Search Engine Marketing Content Marketing Video Marketing Email Marketing Social Media Marketing Ephemeral Marketing Remarketing Influencer Marketing Online PR Marketing Automation
  3. 3.  Search Engine Optimization: SEO is a process of getting traffic from free or natural or organic search results by optimizing website to rank higher in search engine result pages  Search Engine Marketing: SEM is a method to increase SERP’s through paid advertising or pay per click  Content Marketing: The creation and promotion of valuable and relevant free content to drive traffic and leads. Examples educational articles, infographics, white papers, e-books, videos, entertainment, webinars, blogs, and podcasts to answer specific questions of potential customers
  4. 4.  Social Media Marketing (SMM): SMM is using social media platform to boost brand awareness. In SMM, content and advertorials are shared through social media based on information collected by social media platform about individuals  Video Marketing: Video marketing is using videos to promote products and services. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands. Moreover, conversion rate of video on landing page is over 80%
  5. 5.  Email Marketing: Email marketing is use of e-mail to communicate and promote products and services. It can be used to reach large audience easily. The types of emails send in an email marketing campaign include blog subscription newsletters, welcome email, follow-up emails, special promotional offers, loyalty programs etc.  Ephemeral Marketing: Ephemeral Marketing is providing well-crafted visual content- image or videos for a short period of time. The content lasts only for 24 hours. It is designed to take a benefit of fear of missing out (FOMO) among young audience.
  6. 6.  Remarketing: Retargeting is a revolutionary marketing tool. “It is a personalized form of an online advertisement based on customers browsing history. A database is generated when a customer visits any online retailer. Pixels or cookies based tracking technologies record navigation done by customers.”  Influencer Marketing: With advent of ‘follow culture’ in online environment, individuals having social following become expert within their niche. They are great influencers as they are seen as authentic.These influencers on social media are asked to promote brand by companies for fee or free products
  7. 7.  Online PR: Online PR is very much like traditional PR to increase online presence. E-PR influence people using creative writing and story-telling in the online space. Exclusive focus of digital PR is on the number of followers, readers, and shares. commission or free products. PR can have media or influencer or customers themselves. The aim of digital PR is to gain PR hits or backlinks.
  8. 8.  Marketing Automation: Integrating online marketing tools to present consistent content across all the channels. Messages are sent automatically according to the sets of instruction called workflows. It automatically helps in identifying audience, implement action as per schedule or customer behaviour.

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The presentation covers eleven digital marketing tools important to be visible in online space.

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