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Marketing Concept: Need, Want and Demand

The presentation covers the basic concept of need, want and demand to understand marketing

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Marketing Concept: Need, Want and Demand

  1. 1. Marketing Concepts Need Want Demand
  2. 2. Need • Basic Requirement • Food, water, shelter, etc • Example: You are HUNGRY you need FOOD
  3. 3. Want • Direction given to need • Example: You are hungry. Options available to kill hunger are unlimited vegetables Non Veg Snacks Fruits
  4. 4. Demand • Want backed with money to buy it BUT YOU HAVE MONEY TO BUY ONE BANANA ONLY Demand created is of one banana

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The presentation covers the basic concept of need, want and demand to understand marketing

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