Marketing Concept: Need, Want and Demand

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Neeti Naag

The presentation covers the basic concept of need, want and demand to understand marketing

Education

Need
• Basic Requirement
• Food, water, shelter, etc
• Example: You are HUNGRY you need FOOD

Want
• Direction given to need
• Example: You are hungry. Options available to
kill hunger are unlimited
vegetables Non Veg
Snacks Fruits

Demand
• Want backed with money to buy it
BUT YOU HAVE MONEY TO BUY ONE
BANANA ONLY
Demand created is of one banana

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