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Marketing Research: Introduction

Presentation deals with introduction of marketing research and its broader classification

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Marketing Research: Introduction

  1. 1. Marketing Research Introduction
  2. 2. Definition Identification Collection Analysis Dissemination & Use of information for decision making.
  3. 3. Type of marketing research • Problem identification – Which are not apparent and not yet exist but may arise in future – Example: research regarding market potential, market share, short or long-range forecasting, business trends etc. • Problem solving – Starts after identification of problem or opportunity – Example: research regarding segmentation, product, pricing, promotion, distribution etc.

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Presentation deals with introduction of marketing research and its broader classification

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