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Type of customer's needs

The presentation covers the customer's need important in marketing.

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Type of customer's needs

  1. 1. STATED NEEDS REAL NEEDS UNSTATED NEEDS DELIGHT NEEDS SECRET NEEDS
  2. 2. STATED NEEDS ‘What customers ask for’ I NEED A CAR
  3. 3. REAL NEED ‘What stated need actually covers’ Good mileage, low maintaining cost etc
  4. 4. UNSTATED NEED ‘What the customers expect but do not ask for’ GOOD AFTER SALE SERVICES
  5. 5. DELIGHT NEEDS ‘That are not asked or expected but would delight, if they get’ Something Extra: Free Insurance, music system etc
  6. 6. SECRET NEEDS ‘Needs that customers do not express’ To show off or to fit in a group

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The presentation covers the customer's need important in marketing.

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