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Type of customer's needs

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Neeti Naag
Neeti Naag

The presentation covers the customer's need important in marketing.

Education
1 of 8
STATED NEEDS REAL NEEDS UNSTATED NEEDS DELIGHT NEEDS SECRET NEEDS
STATED NEEDS ‘What customers ask for’ I NEED A CAR
REAL NEED ‘What stated need actually covers’ Good mileage, low maintaining cost etc
UNSTATED NEED ‘What the customers expect but do not ask for’ GOOD AFTER SALE SERVICES
DELIGHT NEEDS ‘That are not asked or expected but would delight, if they get’ Something Extra: Free Insurance, music system etc
SECRET NEEDS ‘Needs that customers do not express’ To show off or to fit in a group
Type of customer's needs

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Type of customer's needs