According to Jason Fried, (founder of 37 signals) copy has to be your first priority, not your last! Fried believes that it’s all about communicating what you’re selling rather than what it’s going to look like.

1. Copy First Design Later
By Neil Patel
@neilp666
www.neilpatel.co

2. According to Jason Fried, (founder of 37 signals)
copy has to be your first priority, not your last!
Fried believes that it’s all about communicating
what you’re selling rather than what it’s going to
look like.

3. I have much experience of projects where the client starts off with
their design first and gets around to the copy later. This has caused
much confusion as to what we were actually trying to communicate
to their customers.
Don’t get me wrong, designers are very important but if you make
your audience think too hard about something other than your
message, you are in danger of losing them!
So, lets break down exactly why you
should start with copy instead of design

4. SEO
Since Google has updated their algorithm, gone are the days of keyword
stuffing and building as many backlinks as possible. This practice is now
deemed to be spammy and you will be penalised for it.
Today, Google reward quality and engaging content. Websites with clear and
engaging content are ranked higher than those without.
To check if your content is engaging login to your Google Analytics account.
Check the bounce rate and time spent on your site. What are people doing on
your site? If the majority of people leave after 10 seconds you have a problem!

5. 37 Signals
Check out this page from Basecamp.com:
product management tool (A 37 Signals
product) ->

7. Key Takeaways
For me the main takeaways are:
A great call to action – “It’s free for 60 days” This call to action distinguishes it from its competitors
Impressive numbers – “Last year alone, Basecamp helped over 285,000 companies finish more than
2,000,000 projects”. – This is an eye-catching headline, which will resonate with first time visitors.
Credibility and status – Look at the second paragraph “Basecamp has become the world’s #1 project
management tool”
Check the structure of the copy. They are using short paragraphs and short sentences. This makes it
easy for customers to understand the value they will get out of using this product and helps to build
trust. The page feels modern, and the hierarchy is clear

8. Final Thoughts
Are you thinking of launching a website? I would suggest
that you start by creating your copy or at least the
personality of the copy. Will it be funny, will it be serious,
will it be educational or informative?
If you can work out the personality of your copy, it will be
much easier to communicate and engage with your
audience.

9. Thanks for watching
Free Download – Getting Real, by 37 Signals.
“The smarter, faster, easier way to build a
successful web application”
A must read!
https://basecamp.com/books/Getting%20Real.p
df

10. Thanks for watching
Lets Connect !
@neilp666
www.neilpatel.co