Let me ask you a question. Which do you think has a better conversion rate, email marketing or social media marketing? If you guessed email, well done!

1. Email Still works!
by Neil Patel
@neilp666
www.neilpatel.co

2. Let me ask you a question. Which do you
think has a better conversion rate, email
marketing or social media marketing
?????

3. If you guessed email,
well done!

4. Permit me one more
question.

5. When was the last time you
purchased something from a
Tweet or from a Facebook ad?

6. Chances are you didn’t!

7. Believe it or not, conversion rates
for email marketing are still better
than any other forms of online
marketing such as social media or
pay per click.

8. If you’re going to market a product or
service it will be incredibly important to
understand the ins & outs of email
marketing .
In this presentation. I hope to give you
some insight as to why I believe email
marketing content is still the best way to
convert your prospects into paying
customers.

9. President Obama
Don’t believe me yet? Just ask President
Barack Obama. In 2012 his team used email
marketing for fundraising and generated $690
million in donations.
More than 4.5 million people donated and the
average gift was $53

10. People still read their emails
Email has been around since the early 90’s. However, with
the rise of social media, Twitter, Facebook and so on many
people believe that email marketing is dead or dying.
This is not so, in fact it’s probably more popular now
as people are checking into their smartphones every 5
minutes.
Email is still the number one activity for people on their
phones

11. Still don’t believe me
Last month, the market research firm Forrester published a report for brands
titled “Social Relationship Strategies That Work.” They believe companies that
spend time and money on social media may be wasting their time doing so.
“Facebook posts only reach around 2% of their fans and followers, this number
falls by 0.5% per month and less than 0.1% of fans and followers actually
interact with each post on average.”
So based on these results, the report goes on to say that you should stop
making Facebook the center of your relationship efforts. Instead you should
concentrate on email because they get delivered 90% of the time.

12. Final Thoughts
I honestly believe that email is still being underutilized in
businesses. Spend just 10 minutes today checking out your
competitors email marketing campaign. Do they even have
one?
If they don’t then is this not an opportunity for you to
capture some market share. (Especially over the Christmas
period!) If your customers hang out on email then it makes
sense to use email to promote your product.

13. I saw a tweet the other day, which said,
“People don’t buy products. They buy
better versions of themselves” I think this
is 100% true.

14. Email is still the best way to
convert a prospect into a paying
customer. But you must have a
quality list. More on that next time!

15. lets connect
@neilp666
www.neilpatel.co
Thanks for Watching