Minimum Viable Product CEED Go-To-Market - day 2 November 5th 2012 Tilen Travnik, D·Labs
@tilentravnik• Dad, husband, geek• 10+ years of internet product development• CSM, CSPO, MBA (not to be taken seriously)• Assembled and ran 10+ product teams• Clients: Telekom, Marand, Studio Moderna, Zemanta ...
Deﬁnitions• The Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature• The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Wikipedia & Lean Startup
More deﬁnitions• MVP is a tactic for reducing wasted engineering hours.• MVP is a strategy to put the product into the hands of earlyvangelists asap.
Why MVP often fails• You haven’t ﬁgured out how to provide a simple value proposition that differentiates your product from your competition.• You haven’t identiﬁed who the early adopter for the product is.• You have statistically calculated the correct feature set and did not use judgement. femgineer.com/2012/10/2-reasons-mvps-fail/ & Lean Startup
Unjustiﬁed Fears• Legal issues, patents (get a professional oppinion)• Branding (big brands launching ebarrasing products)• Tefth of ideas• Fear of false negative
Data Sources for MVP• Sell a wireframe• Sell an idea• Watch people use competition• Usage data• Helpdesk• Whatever you do ... Get outside the building!