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Argumentation
CLAIM   States your position on an issue.
Good claims are…
    Engaging
    Specific
    Logical
Claim Examples

        Though they seem mere entertainment,
           Hollywood movies are actually
           responsible for reinforcing cultural
           stereotypes in America.
EVIDENCE   Support for your claim
Evidence can include…

Facts and statistics
Expert opinion
Primary research
Personal anecdote
Evidence example…

        Last year the State of Minnesota spent
           $$$ million dollars promoting their
           state-run lottery through ads
           focusing on the contributions made
           to environmental funds (Cary).
           Churches have used raffles, bingo
           nights, and even card tournaments
           as fundraisers for years.
WARRANT   Interprets the data and shows how it supports the
               claim. It is usually a generally accepted rule.
A Good Warrant …

         will be a reasonable interpretation
            and analysis of the facts.
         will not make illogical interpretive
            leaps.
         will not assume more than the
            evidence supports.
         may consider and respond to possible
            counter-arguments.
An Example of a Warrant …

       Citizens look at the amount of time and
          effort devoted to promoting gambling-
          related activities by their government
          and churches and assume that this is a
          legitimate and even risk-free activity
          with little social stigma attached. If the
          state and church rely on these funds to
          survive, gambling may even be regarded
          as a social service: the more money
          they lose, the more they’re helping
          others.
Remarks from the President in State of
the Union Address
We gather tonight knowing that this generation of
  heroes has made the United States safer and more
  respected around the world. For the first time in
  nine years, there are no Americans fighting in Iraq.
  For the first time in two decades, Osama Bin Laden
  is not a threat to this country. Most of al Qaeda’s
  top lieutenants have been defeated. The Taliban’s
  momentum has been broken, and some troops in
  Afghanistan have begun to come home.

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Argumentation Techniques for Effective Persuasion

  • 2. CLAIM States your position on an issue.
  • 3. Good claims are… Engaging Specific Logical
  • 4. Claim Examples Though they seem mere entertainment, Hollywood movies are actually responsible for reinforcing cultural stereotypes in America.
  • 5. EVIDENCE Support for your claim
  • 6. Evidence can include… Facts and statistics Expert opinion Primary research Personal anecdote
  • 7. Evidence example… Last year the State of Minnesota spent $$$ million dollars promoting their state-run lottery through ads focusing on the contributions made to environmental funds (Cary). Churches have used raffles, bingo nights, and even card tournaments as fundraisers for years.
  • 8. WARRANT Interprets the data and shows how it supports the claim. It is usually a generally accepted rule.
  • 9. A Good Warrant … will be a reasonable interpretation and analysis of the facts. will not make illogical interpretive leaps. will not assume more than the evidence supports. may consider and respond to possible counter-arguments.
  • 10. An Example of a Warrant … Citizens look at the amount of time and effort devoted to promoting gambling- related activities by their government and churches and assume that this is a legitimate and even risk-free activity with little social stigma attached. If the state and church rely on these funds to survive, gambling may even be regarded as a social service: the more money they lose, the more they’re helping others.
  • 11. Remarks from the President in State of the Union Address We gather tonight knowing that this generation of heroes has made the United States safer and more respected around the world. For the first time in nine years, there are no Americans fighting in Iraq. For the first time in two decades, Osama Bin Laden is not a threat to this country. Most of al Qaeda’s top lieutenants have been defeated. The Taliban’s momentum has been broken, and some troops in Afghanistan have begun to come home.