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Accelerate Innovation and Digital Transformation – How Neo4j Can Help

What’s the best way to understand your business challenge and accelerate innovation – Innovation Lab or Bootcamp? We would like to argue – it depends!

The Innovation Lab is an onsite Design Sprint, where we educate business and technical users on the potential of graph technology and explore use cases by prototyping graph projects together with our customers. They gain a deep understanding of Graph Thinking and the possibilities in innovation and digital transformation within their organization.

The Bootcamp is a more technical exercise where we educate the development team and co-create a small Proof of Concept based on a real-life dataset for a clearly identified use case.

So, it depends on the customer’s specific needs and stage from what they benefit most – designing and prototyping versus creating.

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Accelerate Innovation and Digital Transformation – How Neo4j Can Help

  1. 1. Learning from a Decade of Best Practice Adoption with Graphs Accelerating Innovation & Digital Transformation October 8, 2019
  2. 2. Neo4j Webinar Alessandro Svensson Head of Neo4j Innovation Lab Jan Aertsen Head of Professional Services, Neo4j Presenters
  3. 3. Neo4j Webinar Agenda 1) Short intro to Neo4j & Graphs 2) Stage setting: Why Graphs Matter in Digital Innovation 3) Neo4j Innovation Lab & Neo4j Boot Camp
  4. 4. Neo4j Webinar ‣ World’s Leading Graph Database ‣ 76% of all Fortune 2000 are either piloting or have adopted Neo4j ‣ 13M+ downloads of the Neo4j Community Edition About Neo4j
  5. 5. Neo4j Webinar What is Graph?
  6. 6. Neo4j Webinar Discrete data, as represented in a relational database What is a Graph?
  7. 7. Neo4j Webinar Data represented as a graph What is a Graph?
  8. 8. Neo4j Webinar This is a Graph Database A database technology that stores and queries data in the shape of graphs This is a Graph A mathematical structure used to model relationships between objects What is a Graph Database?
  9. 9. Neo4j Webinar Why Graphs Matter in Digital Innovation
  10. 10. Neo4j Webinar Case Study: The Consumer Web C 34,3%B 38,4%A 3,3% D 3,8% 1,8% 1,8% 1,8% 1,8% 1,8% E 8,1% F 3,9%
  11. 11. Neo4j Webinar Strategically Significant Use Cases Connectedness / Strategic Direction Legacy / Reality
  12. 12. Neo4j Webinar ‣ Connected Insights Strategically Significant Use Cases ‣ Predictions ‣ Recommendations ‣ Knowledge Networks Leveraging graphs to make:
  13. 13. Neo4j Webinar Enterprises derive extraordinary value from connections in their data Enabled by Connections But data is stored with legacy technology in silos Held Back by Legacy Companies Are:
  14. 14. Neo4j Webinar Paradigm Shift Impact of Adopting Graphs Information Maintenance Multi-silo Research Business Domain
  15. 15. Neo4j Webinar Knowledge Networks Predictive Maintenance Cross-silo Research Transformation Information Maintenance Multi-silo Research Business Domain Paradigm Shift Adopting Graphs (Developers/Architects/Data Scientists) Impact of Adopting Graphs
  16. 16. Neo4j Webinar Neo4j Programs for Accelerating Innovation
  17. 17. Neo4j Webinar A Decade of Learning from Enterprise Adoption
  18. 18. Neo4j Webinar Airline-customer Major European Telco Major US Telco Online Retailer Top tier Management Consultant Topp tier Investment & Retail Bank Top 5 Software Company Fortune 100 Financial Services Company H120172014 2015 2016 H22017 2018 200 Digital Transformation with Graphs
  19. 19. Neo4j Webinar Neo4j Programs to Help Accelerate Transformation ‣ Neo4j Innovation Lab Sprint ‣ Neo4j Boot Camp
  20. 20. Neo4j Webinar From Legacy Technology to Graphs Proof of Concept Accelerating Time- to-Validation Time to validation 9-15 months Boot Camps & Innovation Labs Proof of Concept2-9 weeks
  21. 21. Neo4j Webinar IN SHORT Neo4j Innovation Lab Accelerating innovation through graph thinking
  22. 22. Neo4j Webinar Help companies accelerate innovation and digital transformation through graph thinking. What we do We generate and prototype graph projects together with customers and prospects. How we do it Expected Outcome To provide a deep understanding of graph thinking and the new possibilities in innovation and digital transformation that is enabled by adopting Neo4j and graphs. Innovation Lab Sprint — a 3.5 day workshop Methodology IN SHORT
  23. 23. Neo4j Webinar Our methodology in a Nutshell 🥜
  24. 24. Neo4j Webinar Identify Target Use Case Generate Data Model Related “Graph Questions” Executive Feedback Presentation Build Prototype/ Wireframes
  25. 25. Neo4j Webinar Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Finalize & Present Day 3.5 Build Prototype Day 3 Use Case Generation Day 1 Data Model Day 1 Materialize Model Day 2 Craft Scenario Day 2
  26. 26. Neo4j Webinar The Neo4j Innovation Lab Experience
  27. 27. Generating Use Cases Neo4j Innovation Lab
  28. 28. CIO BI Analysts Chief Architect Neo4j Innovation Lab
  29. 29. Head of Digital Innovation UX Designer Lead Developer Machine Learning/ Data Scientist Neo4j Innovation Lab
  30. 30. Data Modeling Neo4j Innovation Lab
  31. 31. Adam Cowley, Neo4j Field Engineer Data Modeling Neo4j Innovation Lab
  32. 32. Data Modeling Eric Monk, Neo4j PS- consultantData Scientist Director of AI Data Scientist Innovation Lab Leader Neo4j Innovation Lab
  33. 33. Data Modeling Neo4j Innovation Lab
  34. 34. Building Prototypes
  35. 35. Building Prototypes Neo4j Innovation Lab
  36. 36. Building Prototypes Neo4j Innovation Lab
  37. 37. Building Prototypes Neo4j Innovation Lab
  38. 38. Building Prototypes Neo4j Innovation Lab
  39. 39. Campaign details Recommendation Estimated performance Live dashboard Brands Formats [ Recommended add ons Media solutions Native artikel 300 000 kr OMNI Native story 280 000 kr OMNI Programmatic display DIGITAL TEAM Campaign tracking INSIGHT TEAM Tailored ad hoc market research INSIGHTS TEAM Display 240 000 kr OMNI Native artikel 300 000 kr SvD Display 240 000 kr SvD Display 140 000 kr Aftonbladet CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3 SvD Aftonbladet OMNI Niklas Forsberg Display Chocolate without shortcuts Native Chocolate without shortcuts FAZER Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. SSI Insights Chocolate without shortcuts Campaign recommendation
  40. 40. Neo4j Webinar Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team “Strategy” Customer’s Team (Between 3-8 participants) “IT” “Digitization” “Sales” “Operations” “R&D/Innovation” + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team
  41. 41. Neo4j Webinar Digital Transformation /Innovation Teams Key sponsor + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team
  42. 42. Neo4j Webinar Examples of Innovation Lab Oil & Gas
  43. 43. Neo4j Webinar IN SHORT Neo4j Boot Camp Accelerating technical evaluation of graph technology
  44. 44. Neo4j Webinar Accelerate graph learning to allow Customer to evaluate graph technology What we do Hands on training and prototyping for the technical team How we do it Expected Outcome Technical team has overall understanding of technical capabilities of graph technology based on hands-on experience with the toolset Class room training, hands-on exercises and Q&A sessions Format IN SHORT
  45. 45. Neo4j Webinar Class room training Day 1 Day 2 Brief • Introduction to graphs • Property graphs • Cypher • Graphs vs RDBMS Graph fundamentals Graph modeling and cypher • Graph modeling • Data import • Advanced Cypher • APOC and algo’s • Data Refactoring Hands-on & Q&A Day 3 Day 4 Day 5 Design prototype • Investigate customer requirements • Sample source data • Whiteboard graph model Populate prototype • Data imports • Evolve and refactor model • Basic Cypher queries Interrogate prototype • Advanced queries • API discussion • Q&A session • Next steps / needs De-brief Boot Camp-outline
  46. 46. Neo4j Webinar Classroom Training
  47. 47. Neo4j Webinar Data Modeling
  48. 48. Neo4j Webinar Adam Cowley, Neo4j Field Engineer Data Modeling
  49. 49. Neo4j Webinar Coding
  50. 50. Neo4j Webinar Order form & Statement of Work Satisfaction Survey Logistics & kick- off call Close-out call Bootcamp Sales Engagement Manager Field Engineer Team Engagement Engagement Model
  51. 51. Neo4j Webinar Feedback Received “The productivity and output enabled by how the days were structure and the exercises within the sessions has been an eye-opener.” — Procter & Gamble “Very impressed. Intense and fun! We got a lot done in just a week. Great experience and super effective.” — Santander Consumer Bank “Unexpected and pretty incredible that it’s possible to achieve such relevant and applicable results in such a limited time period.” — Schibsted Media Group “Involving. Knowledge building. Fun! Extremely valuable and mind opening” — Alfa Laval
  52. 52. Neo4j Webinar How to Engage
  53. 53. Neo4j Webinar Technical Boot Camp Value prop/Business Dimension Technical Dimension Purpose Help customers create and assess graph business cases Enable technical audience to evaluate Neo4j graph technology Business and technical Technical C-level Business Sponsor Solution Architect Lab facilitator Graph engineer UX designer Cross-departmental alignment 3.5 day design sprint Demonstrable graph business case backed by presentation/prototypes for customer internal use Solution Architect Developers DBA/Sysadmin Graph Engineer IT department 5 days (hands on) training Team sufficiently trained to perform technical assessment of graph technology Audience Customer Participants Neo4j Participants Functions Format Main deliverable Neo4j Innovation Lab Neo4j Boot Camp
  54. 54. Neo4j Webinar Innovation LabBoot CampUse Case Already Defined Explore additional Use Cases Boot CampNon-defined Use Case Technical TrainingInnovation Lab What Program to Engage In and When? (Going Into Production)
  55. 55. Neo4j Webinar More Neo4j Professional Services Offerings Enable Deliver Evaluation Implementation Roll-out Support Innovation Lab Bootcamp PoC Product Training Solution Design Expert Consulting Staff Supplementation Solution Delivery Product training Solution Audit Deployment Services Managed Services
  56. 56. Neo4j Webinar If You’re Interested in Learning More alessandro.svensson@neo4j.com www.neo4j.com jan.aertsen@neo4j.com
  57. 57. Neo4j Webinar Nodes 2019 Conference — Thursday October 10, 2019
  58. 58. Neo4j Webinar Thank you! "

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