What’s the best way to understand your business challenge and accelerate innovation – Innovation Lab or Bootcamp? We would like to argue – it depends! The Innovation Lab is an onsite Design Sprint, where we educate business and technical users on the potential of graph technology and explore use cases by prototyping graph projects together with our customers. They gain a deep understanding of Graph Thinking and the possibilities in innovation and digital transformation within their organization. The Bootcamp is a more technical exercise where we educate the development team and co-create a small Proof of Concept based on a real-life dataset for a clearly identified use case. So, it depends on the customer’s specific needs and stage from what they benefit most – designing and prototyping versus creating.

1. Learning from a Decade of Best Practice Adoption
with Graphs
Accelerating Innovation
& Digital Transformation
October 8, 2019

2. Neo4j Webinar
Alessandro Svensson
Head of Neo4j Innovation Lab
Jan Aertsen
Head of Professional Services, Neo4j
Presenters

3. Neo4j Webinar
Agenda
1) Short intro to Neo4j & Graphs
2) Stage setting: Why Graphs Matter in
Digital Innovation
3) Neo4j Innovation Lab & Neo4j Boot Camp

4. Neo4j Webinar
‣ World’s Leading Graph Database
‣ 76% of all Fortune 2000 are either
piloting or have adopted Neo4j
‣ 13M+ downloads of the Neo4j Community Edition
About Neo4j

5. Neo4j Webinar
What is Graph?

8. Neo4j Webinar
Discrete data, as represented
in a relational database
What is a Graph?

9. Neo4j Webinar
Data represented as a graph
What is a Graph?

10. Neo4j Webinar
This is a Graph Database
A database technology that stores and
queries data in the shape of graphs
This is a Graph
A mathematical structure used to model
relationships between objects
What is a Graph Database?

11. Neo4j Webinar
Why Graphs Matter in
Digital Innovation

12. Neo4j Webinar
Case Study: The Consumer Web
C
34,3%B
38,4%A
3,3%
D
3,8%
1,8%
1,8%
1,8%
1,8%
1,8%
E
8,1%
F
3,9%

13. Neo4j Webinar
Strategically Significant
Use Cases
Connectedness / Strategic Direction Legacy / Reality

14. Neo4j Webinar
‣ Connected Insights
Strategically Significant
Use Cases
‣ Predictions
‣ Recommendations
‣ Knowledge Networks
Leveraging graphs to make:

15. Neo4j Webinar
Enterprises derive
extraordinary value from
connections in their data
Enabled by Connections
But data is stored with
legacy technology in silos
Held Back by Legacy
Companies Are:

16. Neo4j Webinar
Paradigm Shift
Impact of Adopting
Graphs
Information
Maintenance
Multi-silo
Research
Business Domain

17. Neo4j Webinar
Knowledge Networks
Predictive
Maintenance
Cross-silo
Research
Transformation
Information
Maintenance
Multi-silo
Research
Business Domain Paradigm Shift Adopting Graphs
(Developers/Architects/Data Scientists)
Impact of Adopting
Graphs

18. Neo4j Webinar
Neo4j Programs for
Accelerating Innovation

19. Neo4j Webinar
A Decade of Learning from Enterprise Adoption

20. Neo4j Webinar
Airline-customer
Major European Telco
Major US Telco
Online Retailer
Top tier Management Consultant
Topp tier Investment & Retail Bank
Top 5 Software Company
Fortune 100 Financial Services Company
H120172014 2015 2016 H22017 2018
200
Digital Transformation with Graphs

21. Neo4j Webinar
Neo4j Programs to Help
Accelerate Transformation
‣ Neo4j Innovation Lab Sprint
‣ Neo4j Boot Camp

22. Neo4j Webinar
From Legacy Technology to Graphs Proof of Concept
Accelerating Time-
to-Validation
Time to validation
9-15 months
Boot Camps & Innovation Labs
Proof of Concept2-9 weeks

23. Neo4j Webinar
IN SHORT
Neo4j Innovation Lab
Accelerating innovation through graph thinking

24. Neo4j Webinar
Help companies accelerate innovation and digital transformation
through graph thinking.
What we do
We generate and prototype graph projects together with
customers and prospects.
How we do it
Expected Outcome
To provide a deep understanding of graph thinking and the
new possibilities in innovation and digital transformation that is
enabled by adopting Neo4j and graphs.
Innovation Lab Sprint — a 3.5 day workshop
Methodology
IN SHORT

25. Neo4j Webinar
Our methodology in a
Nutshell 🥜

26. Neo4j Webinar
Identify Target
Use Case
Generate
Data Model
Related “Graph
Questions”
Executive Feedback
Presentation
Build Prototype/
Wireframes

27. Neo4j Webinar
Executive Feedback
Presentation
Executive Feedback
Presentation
Build Prototype/Wireframes
Key entitiesNorth StarOpportunitiesChallenges Identify Target
Use Case
Generate Data
Model
Related “Graph
Questions”
Source data to
populate model
Storyboarding/
Mockups
Identify Stakeholders /
Personas / Synopsis
Build QueryImport Data
Finalize & Present
Day 3.5
Build Prototype
Day 3
Use Case Generation
Day 1
Data Model
Day 1
Materialize Model
Day 2
Craft Scenario
Day 2

28. Neo4j Webinar
The Neo4j Innovation
Lab Experience

29. Generating
Use Cases
Neo4j Innovation Lab

30. CIO
BI Analysts
Chief Architect
Neo4j Innovation Lab

31. Head of Digital Innovation
UX Designer
Lead Developer
Machine Learning/
Data Scientist
Neo4j Innovation Lab

32. Data Modeling
Neo4j Innovation Lab

33. Adam Cowley, Neo4j
Field Engineer
Data Modeling
Neo4j Innovation Lab

34. Data Modeling
Eric Monk, Neo4j PS-
consultantData Scientist
Director of AI
Data Scientist
Innovation Lab
Leader
Neo4j Innovation Lab

35. Data Modeling
Neo4j Innovation Lab

36. Building
Prototypes

37. Building
Prototypes
Neo4j Innovation Lab

38. Building
Prototypes
Neo4j Innovation Lab

39. Building
Prototypes
Neo4j Innovation Lab

40. Building
Prototypes
Neo4j Innovation Lab

43. Campaign details Recommendation Estimated performance Live dashboard
Brands Formats
[
Recommended add ons
Media solutions
Native artikel 300 000 kr
OMNI
Native story 280 000 kr
OMNI
Programmatic display
DIGITAL TEAM
Campaign tracking
INSIGHT TEAM
Tailored ad hoc market research
INSIGHTS TEAM
Display 240 000 kr
OMNI
Native artikel 300 000 kr
SvD
Display 240 000 kr
SvD
Display 140 000 kr
Aftonbladet
CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3
SvD
Aftonbladet
OMNI
Niklas Forsberg
Display
Chocolate
without
shortcuts
Native
Chocolate without
shortcuts
FAZER Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam.
SSI Insights
Chocolate
without
shortcuts
Campaign recommendation

44. Neo4j Webinar
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team
“Strategy”
Customer’s Team
(Between 3-8 participants)
“IT”
“Digitization” “Sales”
“Operations” “R&D/Innovation”
+
Facilitation
Engineering/
Data Science
Design
Neo4j Innovation Lab Team

45. Neo4j Webinar
Digital
Transformation
/Innovation Teams
Key sponsor
+
Facilitation
Engineering/
Data Science
Design
Neo4j Innovation Lab Team
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team

46. Neo4j Webinar
Examples of
Innovation
Lab
Oil & Gas

47. Neo4j Webinar
IN SHORT
Neo4j Boot Camp
Accelerating technical evaluation of graph technology

48. Neo4j Webinar
Accelerate graph learning to allow Customer to evaluate graph
technology
What we do
Hands on training and prototyping for the technical team
How we do it
Expected Outcome
Technical team has overall understanding of technical capabilities of
graph technology based on hands-on experience with the toolset
Class room training, hands-on exercises and Q&A sessions
Format
IN SHORT

49. Neo4j Webinar
Class room training
Day 1 Day 2
Brief
• Introduction to graphs
• Property graphs
• Cypher
• Graphs vs RDBMS
Graph
fundamentals
Graph modeling
and cypher
• Graph modeling
• Data import
• Advanced Cypher
• APOC and algo’s
• Data Refactoring
Hands-on & Q&A
Day 3 Day 4 Day 5
Design
prototype
• Investigate customer
requirements
• Sample source data
• Whiteboard graph model
Populate
prototype
• Data imports
• Evolve and refactor model
• Basic Cypher queries
Interrogate
prototype
• Advanced queries
• API discussion
• Q&A session
• Next steps / needs
De-brief
Boot Camp-outline

50. Neo4j Webinar
Classroom
Training

51. Neo4j Webinar
Data Modeling

52. Neo4j Webinar
Adam Cowley, Neo4j
Field Engineer
Data Modeling

53. Neo4j Webinar
Coding

54. Neo4j Webinar
Order form &
Statement of Work
Satisfaction
Survey
Logistics & kick-
off call
Close-out call
Bootcamp
Sales
Engagement
Manager
Field
Engineer
Team Engagement
Engagement Model

55. Neo4j Webinar
Feedback
Received
“The productivity and output enabled by
how the days were structure and the
exercises within the sessions has been an
eye-opener.”
— Procter & Gamble
“Very impressed. Intense and fun! We
got a lot done in just a week. Great
experience and super effective.”
— Santander Consumer Bank
“Unexpected and pretty incredible that
it’s possible to achieve such relevant and
applicable results in such a limited time
period.”
— Schibsted Media Group
“Involving. Knowledge building. Fun!
Extremely valuable and mind opening”
— Alfa Laval

56. Neo4j Webinar
How to Engage

57. Neo4j Webinar
Technical Boot Camp
Value prop/Business Dimension Technical Dimension
Purpose Help customers create and assess graph
business cases
Enable technical audience to evaluate
Neo4j graph technology
Business and technical Technical
C-level
Business Sponsor
Solution Architect
Lab facilitator
Graph engineer
UX designer
Cross-departmental alignment
3.5 day design sprint
Demonstrable graph business case backed
by presentation/prototypes for customer
internal use
Solution Architect
Developers
DBA/Sysadmin
Graph Engineer
IT department
5 days (hands on) training
Team sufficiently trained to perform technical
assessment of graph technology
Audience
Customer
Participants
Neo4j
Participants
Functions
Format
Main
deliverable
Neo4j Innovation Lab Neo4j Boot Camp

58. Neo4j Webinar
Innovation LabBoot CampUse Case Already Defined Explore additional Use Cases
Boot CampNon-defined Use Case Technical TrainingInnovation Lab
What Program to Engage In
and When?
(Going Into Production)

59. Neo4j Webinar
More Neo4j Professional
Services Offerings
Enable Deliver
Evaluation
Implementation
Roll-out
Support
Innovation Lab
Bootcamp
PoC
Product Training
Solution Design
Expert Consulting
Staff Supplementation
Solution Delivery
Product training
Solution Audit
Deployment Services
Managed Services

60. Neo4j Webinar
If You’re Interested
in Learning More
alessandro.svensson@neo4j.com
www.neo4j.com
jan.aertsen@neo4j.com

61. Neo4j Webinar
Nodes 2019 Conference — Thursday October 10, 2019

62. Neo4j Webinar
Thank you! "