Enabling the Cisco Decoder Ring

1. Enabling the Cisco Decoder Ring Andrew Chappell Program Manager, Cisco Systems

2. Andrew Chappell Program Manager, Cisco Systems www.linkedin.com/in/andrewchappell

3. Andrew Chappell Program Manager & Architect, Hierarchy Management Platform, Enterprise Data Services Enabling the Cisco Decoder Ring Using to automate Master Data Management across the Enterprise

4. Any mechanism which provides a mapping from one thing to another, in order to translate something from …to sensible. What is a Decoder Ring? cryptic

5. “Every company has a decoder ring, but not everyone knows the various ciphers”

6. Answer: Hierarchy Management Platform (HMP): Single Source ofTruth for hierarchies and data relationship management Enables data roll-up depending on the business need Consumes, manages, and publishes data in a consist manner Goal: Centralized platform for the maintenance and governance of Enterprise hierarchies Unify functional processes with a common platform for data management & governance Simplify the systems used to maintain Enterprise hierarchies Amplify business growth by connecting-the-dots across the functions Problem: Overtime, numerous processes and systems have been created to manage data resulting in the proliferation of silo'd hierarchies, data synchronization issues, and replication of master data. HMPValue Proposition: Unify, Simplify, & Amplify Circa July 2009

7. Product Finance Marketing Strategy BG TG BU PF PID PID PF BU PF PID TG Implementation: Focusing on the Hierarchies Establish a Consistent Data Source using Neo4j BE SBE SBE PF PID PF PID PID PC SC Series Series Model PF Model PF SC Series Model PF TMS PF PID PID PF PID Implement an End-to-End Organizational Workflow Connect to Other Data Domains Customer

8. Our Journey and Shift to the Graph Segment Category Product Model Product Series Cisco.com Business Group Technology Group Business Unit Product & Services Business Entity Business Sub-Entity Business Entity Product Family Sales Comp.Sales Comp. Specialist Comp. Product ID Global Ultimate Headquarter Party Physical Site Customer Region Sub-Region Country Sales Territories Counties / Cities Warranty Sales Agent Booking Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes. Support Product Dev Sales Sales Finance Web Marketing Sales Agent

9. Switch, Access, Virtualize Business Group Internet Switching Tech. Group Internet Switching Biz Unit Product & Services Nexus 9K Family N9K- C93128TX The Walt Disney Company The Walt Disney Co., 500 S Buena Vista St, Burbank Disney Consumer Products, 1201 Flower St, Glendale Disney Consumer Products, 1202 Flower St, Glendale Customer Example #1 Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes. North America US & Canada US- California Sales Territories Glendale Product Dev Oscar Torres (#1235813) Sales Agent Enables Product Dev to determine in real-time what Customers are purchasing their product, so they can prioritize and customize product features based on those top companies / industries. They can additionally work with Sales Agents to setup specific engagements.

10. Enterprise Networks Routing & Switching Nexus 9500 Switch Nexus 9K Switching Series Cisco.com Switching & Wireless Group Data Center Switching Business Entity Nexus 9K Family N9K- C93128TX $45,000 Booking Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes.Web Marketing Finance Example #2 Enables Web Marketing to look at past, present, and future Financial bookings data in real-time to launch new promotions or discounts online.

11. Switch, Access, Virtualize Business Group Internet Switching Tech. Group Internet Switching Biz Unit Product & Services Nexus 9K Family Comp- Switching Sales Comp. Comp- NX9K N9K- C93128TX The Walt Disney Company The Walt Disney Co., 500 S Buena Vista St, Burbank Disney Consumer Products, 1201 Flower St, Glendale Disney Consumer Products, 1202 Flower St, Glendale Customer North America US & Canada US- California Sales Territories Glendale 2-Year Warranty Oscar Torres (#1235813) $45,000 Booking Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes. Enables Sales to know in real-time which Products & Services have been purchased by a Customer to determine incentives, rewards, renewals, up-sell, and cross- sell opportunities. 1-Year Support Subscription Sales Example #3 Sales Sales Agent

12. Products PartnersCustomers • End of Sale / Life • Renewals • Expired / Uncovered • Competitor Products • Subscription Consumption • Contracts / Subscriptions • End of Sale / Life • Renewals • Coverage • Usage • Demand Generation / ROMI • Inbound (Web / Social) • Outbound (Telemarketing / Events) • Customer Interactions (Web / Social / Email) • Surveys • Satisfaction Scoring • Discounts / Offers • Response Management • Account Scoring • Case Management • Service Leads • Demographics, Geographics, Psychographics • Newsfeed • Social Media • Competitor Insights • Customer Industry Trends • Partner Programs • Accounts / Contacts • Contact Roles & Responsibilities • Certification / Specialization • Partner Deals / Quotes • Rewards • Rebates • Partner Performance Metrics • Deals / Quotes • Funnel / Forecast • Accounts / Contacts • Services Contracts / Subscriptions • Leads • Bookings • Demo Loans / Try and Buy • Exec / Customer Briefing Center • Cisco Capital • Historical Spend Marketing Install Base Software & Licensing Sales Channels Customers SupportFinance

13. • (Neo4j) -[:ENABLES]-> (DecoderRing) -[:UNLOCKS]-> (Insights) Closing Us Out… • Ensure your Data Model is Organizational Agnostic. Process / Policy / Data doesn’t always need to be consolidated or standardized, it just needs to be mapped! • Share all non-sensitive data company-wide: Read-Only Access for Everyone • Setup a robust API layer. You’re not going to be able to satisfy every use case, but give them an option • Implement a crowd sourcing mechanism: Suggestions, Up-Vote / Down-Vote Not Using Neo4j for MDM & Hierarchies Starting to Use Neo4j for MDM & Hierarchies Want to Take Neo4j to the Next Level

14. Special Thanks to a Phenomenal Team: • Amit Kumar • Scott Fronsdahl • Brian Grossman • Rajeev Thekkayil • Srini Murthy • CD Venkatesh • Srikanth Natarajan • Tom Reed • Vamshi Rokandla • Robby Greenfield • Ronak Shah • Waydon Destin Thank You! Find Me on LinkedIn: www.linkedin.com/in/andrewchappell • Marty Haberstroh • Arvind Toor • Achal Shantharam • Jimmy Pan • Ashish Cloudhary • Kumaran Anbalagan

15. Hierarchy Examples: Value & Usage Hierarchy Purpose Used By ERP Product & Services Classifies product types as Hardware, Software, and/or Service, by which Business Units (BUs) receive revenue credit for sales • Finance to determine the BU that will receive revenue credit for a sale • Marketing to evaluate product performance based on percentage bookings • Manufacturing to generate build, plan, & scheduling reports • Engineering to report product quality metrics by technology • Software Team to report the percentage allocation of BUs to their Bookings, Revenues, and CoGS for Software Products Business Entity Enables organizational allocations at a Product Family level for Financial roll-ups • Finance to plan, review, and report performance of Product Families • Marketing to promote offerings to target markets • Supply Chain to analyze Go-To-Market strategy effectiveness Cisco.com Translates the relationship of internal Product Families to Product Categories, Sub-Categories, Series, and Models • Finance to categorize products per pricing list catalog • Marketing to promote products via Categories, Series, & Models on Cisco.com Sales Compensation Enables the Architecture alignment and negotiated percent allocation of products & services for Sales Compensation and Crediting • Sales to set goals, crediting (including Partners), and compensate Sales Agents Sales Territories Defines sales regions, countries, counties, cities, and districts • Sales to define the geographical territories by which Sales Agents manage Customer Registry Enables an internal view of Cisco’s customers at a global level down to a physical site and address level • All Functions to determine the primary site location for each customer company based on global, regional, and/or local presence • Sales to determine global customer bookings aggregation and forecasts

16. Enterprise Networks Routing & Switching Nexus 9500 Switch Nexus 9K Switching Series Cisco.com Switch, Access, Virtualize Business Group Internet Switching Tech. Group Internet Switching Biz Unit Product & Services Switching & Wireless Group Data Center Switching Business Entity Nexus 9K Family Comp- Switching Sales Comp. Comp- NX9K N9K- C93128TX The Walt Disney Company The Walt Disney Co., 500 S Buena Vista St, Burbank Disney Consumer Products, 1201 Flower St, Glendale Disney Consumer Products, 1202 Flower St, Glendale Customer North America US & Canada US- California Sales Territories Glendale 2-Year Warranty Oscar Torres (#1235813) $45,000 Booking Populated Model Note: Nodes, Relationships, and Allocations all have an associated Timestamp to track past, present, and future changes. 1-Year Support Subscription Product Dev Sales Sales Finance Web Marketing Sales Agent