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Discovering+the+Power+of+Dark+Data+
Or:$The$Value$of$Rela/onships$
Javazone$Oslo$Sept$2015$
Michael+Hunger+
Caretaker,$Neo4j$Community$
Ask$me$anything$
$
michael@neo4j.com$$
$
@mesirii$|$@neo4j$
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
The+world+is+a+graph+–+everything+is+connected+
•  people,&places,&events&
•  companies,&markets&
•  countries,&history,&poli4cs&
•  sciences,&art,&teaching&
•  technology,&networks,&machines,&&
applica4ons,&users&
•  so7ware,&code,&dependencies,&&
architecture,&deployments&
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Meet+Jan+
Kontext+is+King+
+
Community$Graph$
Neo4j$
Graph Search and Discovery for your Dark Data
Let‘s+have+a+look.+
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
by&Mike&Nolan&CC&BY?SA&3.0&
NODE&
key:&“value”&
proper4es&
Property+Graph+Model+
Nodes&
•  The&en44es&in&the&graph&
•  Can&have&name?value&proper%es'
•  Can&be&labeled&
RelaEonships&
•  Relate&nodes&by&type&and&direc4on&
•  Can&have&name?value&proper%es'
RELATIONSHIP&
NODE& NODE&
key:&“value”&
proper4es&
key:&“value”&
proper4es&
key:&“value”&
proper4es&
CAR&
name:&“Jan”&
last:&Hansson&
born:&1978&
name:&“Anne”&
last:&Olsen&
since:&&
Jan&10,&2011&
brand:&“Volvo”&
model:&“V70”&
Property+Graph+Model+&+Example+
Nodes&
•  The&en44es&in&the&graph&
•  Can&have&name?value&proper%es'
•  Can&be&labeled&
RelaEonships&
•  Relate&nodes&by&type&and&direc4on&
•  Can&have&name?value&proper%es'
LOVES&
LOVES&
LIVES&WITH&
PERSON& PERSON&
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Your+friend+Neo4j+
An&openLsource$graph$database&
•  Manager+and+store&your&connected+
data+as&a&graph+
•  Query+relaEonships&&
easily&and&quickly&
•  Evolve+model+and+applicaEons++
to&support&new&requirements&and&
insights&
•  Built&to&solve&relaEonal+pains++
&
Your+friend+Neo4j+
An&openLsource$graph$database$
&
•  Built+for+RelaEonships+
•  Open+Source+
•  Java+&+Scala+
•  High+Performance+
•  ACIDSDatabase+
&
Whiteboard+Friendly+Graph+Modeling+
Graph Search and Discovery for your Dark Data
Graph+Query+Language:+Cypher+
&&&&&&&&&&&&&&(jan:Person&{&name:“Jan”}&)&?[:LOVES]?>&(anne:Person&{&name:“Anne”}&)&&
LOVES&
Jan+ Anne+
NODE& NODE&
LABEL& PROPERTY&LABEL& PROPERTY&
MATCH+
Cypher:+Clauses+
• CREATE&pabern&
• MERGE&pabern&
• ADD&
• DELETE&
Cypher:+Clauses+
• MATCH&pabern&&
WHERE&pred&
• ORDER&BY&expr&&
SKIP&...&LIMIT&...&
• RETURN&expr&AS&alias&...&
Cypher:+Clauses+
• WITH&expr&AS&alias,&...&
• UNWIND&coll&AS&item&
• LOAD&CSV&FROM&„url“&AS&row&
GeYng+Data+into+Neo4j+
CypherSBased+“LOAD+CSV”+
•  Transac4onal&(ACID)&writes&
•  Ini4al&and&incremental&loads&of&up&to&&
10&million&nodes&and&rela4onships&
LOAD%CSV%WITH%HEADERS%FROM%"url"%AS%row%
MERGE%(:Person%{name:row.name,%%
%%%%%%%%%%%%%%%%%age:toInt(row.age)});%
GeYng+Data+into+Neo4j+
Load+JSON+with+Cypher+
•  Send&JSON&as&parameter&
•  Deconstruct&the&document&
•  Into&a&non?duplicated&graph&model&
UNWIND%{json}.items%as%item%
MERGE%(:Person%{name:item.name,%%
%%%%%%%%%%%%%%%%%age:toInt(item.age)});%
GeYng+Data+into+Neo4j+
CSV+Bulk+Loader++++neo4j/import'
•  For&ini4al&database&popula4on&
•  For&loads&with&10B+&records&
•  Up&to&1M&records&per&second&
bin/neo4jOimport%–Ointo%people.db%%
%OOnodes:Person%people.csv%
%OOrelationship:FRIEND_OF%friendship.csv%
Graph Search and Discovery for your Dark Data
Let‘s+LOAD+
USED& SHARED&
&&&
Core+Model+
POSTED&
&&
&
&
Full+Model+
Twi]er+
•  Run&a&twiber&search,&exclude&Neo4j&sources&
•  „neo4j&OR&#neo4j&OR&@neo4j&&
&?from:@neo4j&?from:@neotechnology“&
•  Pass&resul4ng&JSON&directly&to&Cypher&
(:Person)O[:TWEETED]O>(:Tweet:Content)O[:TAGGED]O>(:Tag)%
(:Tweet)O[:MENTIONS]O>(:Person)%
(:Tweet)O[:RETWEET]O>(:Tweet)%
(:Tweet)O[:REPLY]O>(:Tweet)%
(:Tweet)O[:CONTAINS]O>(:Link)%
Twi]er+
UNWIND%{tweets}%AS%t%
WITH%t,%t.entities%AS%e,%t.user%AS%u%
%
MERGE%(tweet:Tweet:Content%{id:t.id})%
SET%tweet.text%=%t.text,%tweet.created_at%=%t.created_at,...%
%
MERGE%(p:Person%{name:u.name})%%
SET%p.handle%=%u.screen_name,%p.followers%=%u.followers_count,%...%
%
MERGE%(p)O[:POSTED]O>(tweet)%
%
FOREACH%(h%IN%e.hashtags%|%%
%%MERGE%(tag:Tag%{name:toLower(h.text)})%
%%MERGE%(tweet)O[:TAGGED]O>(tag))%
%
FOREACH%(url%IN%e.urls%|%
%%MERGE%(link:Link%{url:u.expanded_url})%
%%MERGE%(tweet)O[:CONTAINS]O>(link))%
...%
Data+imported&
Connect!+&
•  twiber&handle&
•  email&
•  website&
•  name&
•  tags&
•  url&
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
Graph Search and Discovery for your Dark Data
+
SoOware$Analy/cs$
jqassistant.org$
So_ware+AnalyEcs+
So7ware&is&connected&informa4on&
•  Source&?>&AST&
•  Inheritance,&Composi4on,&Delega4on&
•  Call&Trees&
•  Run4me&Memory&
•  Dependencies&
•  Modules,&Libraries&
•  Tests&
•  ...&
& hbps://jqassistant.org&
jQAssistant+
•  GeekCruise:&My&first&Neo4j&project&
•  So_ware+deteriorates+
•  Develop&rules&and&enforce&them&
•  Commercial&Tools&too&inflexible&
•  Open&Source&So7ware&...&&
•  Scanner&?>&Enhancer&?>&Analyzer&
•  Enrichment,&Concepts&and&Rulez&in&Cypher&
•  Scanner&Plugins&
•  Integrate&in&Build&Process&
•  Fail,&Generate&Reports,&...& hbp://jqassistant.org&
Graph Search and Discovery for your Dark Data
Let‘s+explore+...+
hbp://jqassistant.org/demo/java8&
...+The+JDK+
+
A$tale$of$french$silos$
SFR$France$
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Industry:'''Communica%ons'
Use'case:''Network'Management'
Paris,&France&
•  Large&French&communica4ons&company&
•  Tons&of&various&networking&infrasctructure&
•  Has&to&shut&down&equipment&for&maintenance&
•  Who+is+impacted?+How+to+compensate?+
•  Data&lives&in&30+&systems&
•  Took&a&week&to&print,&reseach,&inform&...&
•  Un4l&...&
5
8
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Domain+
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Industry:'''Communica%ons'
Use'case:''Network'Management'
Paris,&France&
•  Second&largest&communica4ons&company&
in&France&
•  Part&of&Vivendi&Group,&&
partnering&with&Vodafone&
6
0
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
• Infrastructure&maintenance&took&one+full+week+to&plan,&
because&of&the&need&to&model&network&impacts&
• Needed&rapid,&automated&“what+if”&analysis&to&ensure&
resilience&during&unplanned&network&outages&
• Iden4fy&weaknesses&in&the&network&to&uncover&the&need&for&
addi4onal&redundancy&
• Network&informa4on&spread&across+>+30+systems,&with&daily&
changes&to&network&infrastructure&
• Business&needs&some4mes&changed&very&rapidly&
Business+Problem+
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
• Flexible&network&inventory&management&system,&to&support&
modeling,&aggrega4on&&&troubleshoo4ng&
• Single+source+of+truth+(Neo4j)&represen4ng&the&en4re&network&
• Dynamic&system&loads&data&from+30++systems,&and&allows&new&
applica4ons&to&access&network&data&
• Modeling&efforts&greatly&reduced&because&of&the&near+1:1+
mapping+between&the&real&world&and&the&graph&
• Flexible+schema+highly&adaptable&to&changing&business&
requirements&
SoluEon+&+Benefits+
+
Visual$Graph$Search$
For$NonLDevelopers$
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
• Neat&Javascript&library&based&on&d3.js+
• Uses&Graph&Metadata&to&offer&visual&search&
• Categories&to&filter&Instances&
• Component&based&extensions&
• Graph&&
• Zero&Config&with&Web&Extension&
Popoto.js+
hbp://www.popotojs.com/&
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Popoto.js+
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Popoto.js+
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
Visual+Search+Bar+
• Based&on&visualsearch.js&
• Uses&graph&metadata&for&parametriza4on&
• Limit&results&by&selected&items&
• By&Max&de&Marzi&
maxdemarzi.com/2013/07/03/the?last?mile/&
Background&
Business&problem& Solu4on&&&Benefits&
©&All&Rights&Reserved&2014&|&Neo&Technology,&Inc.&
• Natural&Language&to&Cypher&
• Ruby&TreeTop&Gem&for&NLP&&
• Convert&phrases&to&Cypher&Fragments&
Facebook+Graph+Search+
maxdemarzi.com/2013/01/28/facebook?graph?search?with?cypher?and?neo4j/&
Users+Love+Neo4j+
We&found&Neo4j&to&be&
literally&thousands+of+Emes+
faster+than&our&prior&MySQL&
solu4on,&with&queries&that&
require&10+to+100+Emes+less+
code.&Today,&Neo4j&provides&
eBay&with&func4onality&that&
was&previously+impossible. &
&
Volker'Pacher'
Senior'Developer'
Performance+
"The&Neo4j&graph&database&gives&us&dras4cally&
improved&performance&and&a&simple&language&to&query&
our&connected&data”&&
/'Sebas%an'Verheugher,'Telenor&
Scale+and+Availability+
"As&the&current&market&leader&in&graph&databases,&and&
with&enterprise&features&for&scalability&and&availability,&
Neo4j&is&the&right&choice&to&meet&our&demands.”&
&&&&/'Marcos'Wada,'Walmart&
Discrete+Data+
Minimally''
connected'data'
Graph+Databases+are+designed+for+data+relaEonships+
Summary+S+Use+the+Right+Database+for+the+Job+
Other+NoSQL+ RelaEonal+DBMS+ Graph+DBMS+
Connected+Data+
Focused'on'
Data'Rela%onships'
Development+Benefits+
Easy&model&maintenance&
Easy&query&
Deployment+Benefits&
Ultra&high&performance&
Minimal&resource&usage&
There+Are+Lots+of+Ways+to+Easily+Learn+Neo4j+
neo4j.com/developer+
Users+Love+Neo4j+–+Will+you+too?++
Thanks!+QuesEons?$
Free$O’Reilly$Book:$
graphdatabases.com$
Find$Me:$@neo4j$

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