GraphConnect Europe 2016 Hästens

1. Digitalization and Optimizing Business Performance at Hästens
a Global Premium Brand in a Global Omnichannel Environment

2. ANDERS EKSTRÖM
CEO, NetConsult Sweden AB
KENT LOVESTJÄRNA
Digital Media Manager, Hästens Sängar AB

3. • Episode 1: E-commerce at global scale!?
• Episode 2: Silos and unconnected data
• Episode 3:The Stable and playing Polo
• Optimized Business Performance
OUR STORY

4. NETCONSULT
• The first certified solution partner in Sweden
• Working with Neo4j Enterprise every day
• Based in Gothenburg, Sweden

5. NETCONSULT
• System development and integrations
• Modern tools and frameworks
• E-commerce and logistics

6. hästens logo

7. FILM

8. • Family business since 1852
• Factory in Köping
• 250 point of sales in over 40 countries
• 210 employees
• 17.000 beds produced per year
• Purveyor to the Swedish Royal Court,
since 1952
HÄSTENS

9. Picture of bedVividus

10. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE GLOBAL CUSTOMER JOURNEY
”All we need to do is to activate the shopping cart ”

11. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE GLOBAL CUSTOMER JOURNEY
• The right traffic to the right store
• Meet customers where they are
• Plan globaly, execute locally
The Goal: Drive traffic to store

12. EPISODE 1 - E-COMMERCE AT GLOBAL SCALE!
THE PARTNER GRAPH
Köping
Hästens
Factory
Flagship
Stores
Stockholm
London
New
York
Franchise
Store
Store
Shop-
in-shop
Macys
Harrods
Sova
Country
Manager
Regional
Manager
Country
Manager
Tier
Category
Tier 1
Tier 2
Designer
Hotel
Sweden
Norway
Denmark
Canada
USA

13. EPISODE 2 - SILOS AND UNCONNECTED DATA
SILOS AND UNCONNECTED DATA
SalesforceSAP
Neo4j Graph
Silo 1 Silo 2 Silo 3

14. • RetailNext
• Spotify
• Unifaun (and Memnon Networks)
• QBank Digital Asset Management
• LanguageWire
• Mandrill / Mailchimp
• Facebook
• Google
• Mag+
• Mobile Devices Management
• Press release sites
EPISODE 2 - SILOS AND UNCONNECTED DATA
LEVERAGE!

16. BED CONFIGURATOR
EPISODE 2 - SILOS AND UNCONNECTED DATA
BED CONFIGURATOR

17. EPISODE 3 - A STABLE AND PLAYING POLO
STABLE

18. EPISODE 3 - A STABLE AND PLAYING POLO
POLO

19. OPTIMIZE BUSINESS PERFORMANCE
Case 1:The Catalog

20. OPTIMIZE BUSINESS PERFORMANCE
Case 2: Marketing Automation

21. CMS platform released in April 2016
Next up: Multi language, bed configurator and price engine