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Graphs	
  in	
  Telecommunications

GraphDay	
  Stockholm	
  2015
David	
  Montag	
  
@dmontag	
  
david@neotechnology.com
Neo4j	
  Adoption	
  by	
  Selected	
  Verticals
Financial

Services
Communications
Health &

Life Sciences
HR &

Recruiting
Media &

Publishing
Social

Web
Industry 

& Logistics
Entertainment Consumer Retail Information ServicesBusiness Services
Big	
  Data	
  &

Analytics
IPTV
VoIP
Media

Services
Business
Consumer
Support
Online/User	
  
Services	
  
(BSS)
Fault

Management
Service

Quality
Cloud/
Hosting
Infrastructure
Network	
  	
  
Planning	
  &	
  	
  
Fulfillment
Network	
  &	
  IT

(OSS)
Stores
Plans
Billing
CRM	
  &	
  Business	
  
Support

(BSS)
Acme	
  Comms
Big	
  Data	
  &

Analytics
IPTV
VoIP
Media

Services
Business
Consumer
Support
Online/User	
  
Services	
  
(BSS)
Fault

Management
Service

Quality
Cloud/
Hosting
Infrastructure
Network	
  	
  
Planning	
  &	
  	
  
Fulfillment
Network	
  &	
  IT

(OSS)
Stores
Plans
Billing
CRM	
  &	
  Business	
  
Support

(BSS)
Acme	
  Comms
Business	
  User	
  Services
Millions	
  of	
  plans,	
  customers,	
  admins,	
  groups	
  	
  
• Highly	
  interconnected	
  data	
  set	
  with	
  massive	
  joins	
  
Degrading	
  relaEonal	
  performance	
  
• Login	
  took	
  up	
  to	
  20	
  minutes	
  to	
  compute	
  access	
  rights	
  
Nightly	
  batch	
  workaround	
  
• Solved	
  performance	
  problem,	
  but	
  meant	
  data	
  was	
  not	
  
current	
  
Replace	
  slow	
  Sybase	
  system	
  
• Batch	
  workaround	
  projected	
  to	
  reach	
  into	
  the	
  morning	
  
in	
  2014	
  —	
  longer	
  than	
  the	
  nightly	
  batch	
  window
Oslo-­‐based	
  telco	
  
Top	
  25	
  worldwide	
  
Misson-­‐critical	
  system	
  
Availability	
  and	
  
responsiveness	
  impact	
  
customer	
  satisfaction
With	
  complex	
  dependencies	
  between	
  
accounts,	
  products	
  and	
  companies,	
  	
  
Neo4j’s	
  high	
  performance	
  engine	
  provides	
  
flexibility	
  of	
  data	
  representaons	
  	
  
along	
  with	
  features	
  that	
  go	
  beyond	
  
tradional	
  relaonal	
  databases.
Business	
  User	
  Services
–	
  Sebastian	
  Verheughe,	
  Architect
Big	
  Data	
  &

Analytics
IPTV
VoIP
Media

Services
Business
Consumer
Support
Online/User	
  
Services	
  
(BSS)
Fault

Management
Service

Quality
Cloud/
Hosting
Infrastructure
Network	
  	
  
Planning	
  &	
  	
  
Fulfillment
Network	
  &	
  IT

(OSS)
Stores
Plans
Billing
CRM	
  &	
  Business	
  
Support

(BSS)
Acme	
  Comms
NaEonwide	
  network	
  infrastructure	
  	
  
• €1.5	
  billion	
  invested	
  in	
  infrastructure	
  every	
  year	
  
• Owns	
  50%	
  of	
  all	
  fiber	
  in	
  France	
  
Maintenance	
  took	
  a	
  full	
  week	
  to	
  plan	
  
• “What-­‐if”	
  analysis	
  is	
  best	
  done	
  on	
  the	
  full	
  network	
  
Network	
  &	
  topology	
  informaEon	
  is	
  fragmented	
  
• Spread	
  across	
  30+	
  different	
  systems	
  
Faster	
  change	
  process	
  
• Missed	
  threats	
  and	
  opportunies	
  put	
  business	
  at	
  
stake
Part	
  of	
  Vivendi	
  group	
  
Top	
  20	
  telco	
  worldwide	
  
Gained	
  new	
  “what	
  if”	
  
capabilities
Network	
  Planning	
  –	
  The	
  Challenge
Created	
  a	
  single	
  source	
  of	
  truth	
  
• Country-­‐level	
  analysis	
  capabilies	
  
Predict	
  impact	
  of	
  any	
  failure	
  
• Take	
  migang	
  steps	
  to	
  solidify	
  network	
  
Flexible	
  graph	
  model	
  stretches	
  for	
  new	
  data	
  
• No	
  more	
  RDBMS	
  schema	
  dancing	
  (two	
  steps	
  
forward,	
  one	
  step	
  back)	
  
Full	
  freedom	
  to	
  evolve	
  system	
  over	
  Eme	
  
• Added	
  impact	
  analysis,	
  congeson	
  avoidance,	
  
and	
  more
Network	
  Planning	
  –	
  Solution	
  &	
  Benefits
Neo4j	
  is	
  an	
  obvious	
  
solution	
  to	
  explore	
  for	
  a	
  
graph	
  network	
  problem.	
  
It	
  manages	
  risk	
  on	
  the	
  
client	
  side,	
  and	
  it	
  also	
  
makes	
  processes	
  more	
  
efficient.	
  
	
  	
  –	
  Project	
  Manager,	
  SFR
Big	
  Data	
  &

Analytics
IPTV
VoIP
Media

Services
Business
Consumer
Support
Online/User	
  
Services	
  
(BSS)
Fault

Management
Service

Quality
Cloud/
Hosting
Infrastructure
Network	
  	
  
Planning	
  &	
  	
  
Fulfillment
Network	
  &	
  IT

(OSS)
Stores
Plans
Billing
CRM	
  &	
  Business	
  
Support

(BSS)
Acme	
  Comms
Global	
  mobile	
  services	
  operator	
  
• Fastest	
  growing	
  mobile	
  operator	
  the	
  past	
  5	
  years	
  
Online/App	
  service	
  “MiR	
  3”	
  needed	
  to	
  evolve	
  
• Challenge	
  with	
  denormalized	
  RDBMS	
  architecture	
  
The	
  business	
  values	
  flexibility	
  
• Technology	
  should	
  be	
  an	
  enabler,	
  not	
  an	
  obstacle	
  
Good	
  self	
  service	
  helps	
  customers	
  help	
  themselves	
  
• Fewer	
  calls	
  means	
  call	
  center	
  savings
Part	
  of	
  Hutchison	
  
Whampoa	
  
Nordic	
  branch	
  covers	
  
Sweden	
  &	
  Denmark
Online	
  Consumer	
  Services	
  
The	
  Challenge
Flexible	
  user	
  data	
  plaVorm	
  
• Take	
  on	
  new	
  and	
  complex	
  services	
  with	
  ease	
  
Narrow	
  writes,	
  broad	
  reads	
  (asymmetric)	
  
• Graph	
  model	
  allows	
  for	
  simple	
  writes	
  without	
  
worrying	
  about	
  reads	
  
Real-­‐Eme	
  deep	
  queries	
  on	
  the	
  latest	
  data	
  
• No	
  more	
  pre-­‐computed	
  denormalized	
  views	
  
Confidence	
  to	
  scale	
  as	
  necessary	
  
• Peace	
  of	
  mind	
  with	
  regard	
  to	
  customer	
  growth
…	
  very	
  impressed	
  with	
  
the	
  time-­‐to-­‐market	
  
advantages	
  that	
  we	
  are	
  
experiencing	
  from	
  
developing	
  with	
  a	
  graph	
  
model	
  …
Online	
  Consumer	
  Services	
  
Solution	
  &	
  Benefits
–	
  Manager	
  Online	
  
Services,	
  3
Big	
  Data	
  &

Analytics
IPTV
VoIP
Media

Services
Business
Consumer
Support
Online/User	
  
Services	
  
(BSS)
Fault

Management
Service

Quality
Cloud/
Hosting
Infrastructure
Network	
  	
  
Planning	
  &	
  	
  
Fulfillment
Network	
  &	
  IT

(OSS)
Stores
Plans
Billing
CRM	
  &	
  Business	
  
Support

(BSS)
Acme	
  Comms
Neo4j	
  Adoption	
  by	
  Selected	
  Verticals
Financial

Services
Communications
Health &

Life Sciences
HR &

Recruiting
Media &

Publishing
Social

Web
Industry 

& Logistics
Entertainment Consumer Retail Information ServicesBusiness Services
Graphs	
  in	
  Telecommunications

GraphDay	
  Stockholm	
  2015
Tweet:	
  
#neo4j	
  #graphday	
  @dmontag	
  
5M Packages Per Day. 3K Per Second.
A
B
Other examples
Solution
Model the Logistics Network
as a Graph
Real-­‐time	
  Logistics	
  Routing
Logistics

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GraphDay Stockholm 2015 - Graphs in Telecommunications

  • 1. Graphs  in  Telecommunications
 GraphDay  Stockholm  2015 David  Montag   @dmontag   david@neotechnology.com
  • 2.
  • 3. Neo4j  Adoption  by  Selected  Verticals Financial
 Services Communications Health &
 Life Sciences HR &
 Recruiting Media &
 Publishing Social
 Web Industry 
 & Logistics Entertainment Consumer Retail Information ServicesBusiness Services
  • 4. Big  Data  &
 Analytics IPTV VoIP Media
 Services Business Consumer Support Online/User   Services   (BSS) Fault
 Management Service
 Quality Cloud/ Hosting Infrastructure Network     Planning  &     Fulfillment Network  &  IT
 (OSS) Stores Plans Billing CRM  &  Business   Support
 (BSS) Acme  Comms
  • 5. Big  Data  &
 Analytics IPTV VoIP Media
 Services Business Consumer Support Online/User   Services   (BSS) Fault
 Management Service
 Quality Cloud/ Hosting Infrastructure Network     Planning  &     Fulfillment Network  &  IT
 (OSS) Stores Plans Billing CRM  &  Business   Support
 (BSS) Acme  Comms
  • 6. Business  User  Services Millions  of  plans,  customers,  admins,  groups     • Highly  interconnected  data  set  with  massive  joins   Degrading  relaEonal  performance   • Login  took  up  to  20  minutes  to  compute  access  rights   Nightly  batch  workaround   • Solved  performance  problem,  but  meant  data  was  not   current   Replace  slow  Sybase  system   • Batch  workaround  projected  to  reach  into  the  morning   in  2014  —  longer  than  the  nightly  batch  window Oslo-­‐based  telco   Top  25  worldwide   Misson-­‐critical  system   Availability  and   responsiveness  impact   customer  satisfaction
  • 7. With  complex  dependencies  between   accounts,  products  and  companies,     Neo4j’s  high  performance  engine  provides   flexibility  of  data  representaons     along  with  features  that  go  beyond   tradional  relaonal  databases. Business  User  Services –  Sebastian  Verheughe,  Architect
  • 8.
  • 9.
  • 10. Big  Data  &
 Analytics IPTV VoIP Media
 Services Business Consumer Support Online/User   Services   (BSS) Fault
 Management Service
 Quality Cloud/ Hosting Infrastructure Network     Planning  &     Fulfillment Network  &  IT
 (OSS) Stores Plans Billing CRM  &  Business   Support
 (BSS) Acme  Comms
  • 11. NaEonwide  network  infrastructure     • €1.5  billion  invested  in  infrastructure  every  year   • Owns  50%  of  all  fiber  in  France   Maintenance  took  a  full  week  to  plan   • “What-­‐if”  analysis  is  best  done  on  the  full  network   Network  &  topology  informaEon  is  fragmented   • Spread  across  30+  different  systems   Faster  change  process   • Missed  threats  and  opportunies  put  business  at   stake Part  of  Vivendi  group   Top  20  telco  worldwide   Gained  new  “what  if”   capabilities Network  Planning  –  The  Challenge
  • 12. Created  a  single  source  of  truth   • Country-­‐level  analysis  capabilies   Predict  impact  of  any  failure   • Take  migang  steps  to  solidify  network   Flexible  graph  model  stretches  for  new  data   • No  more  RDBMS  schema  dancing  (two  steps   forward,  one  step  back)   Full  freedom  to  evolve  system  over  Eme   • Added  impact  analysis,  congeson  avoidance,   and  more Network  Planning  –  Solution  &  Benefits Neo4j  is  an  obvious   solution  to  explore  for  a   graph  network  problem.   It  manages  risk  on  the   client  side,  and  it  also   makes  processes  more   efficient.      –  Project  Manager,  SFR
  • 13. Big  Data  &
 Analytics IPTV VoIP Media
 Services Business Consumer Support Online/User   Services   (BSS) Fault
 Management Service
 Quality Cloud/ Hosting Infrastructure Network     Planning  &     Fulfillment Network  &  IT
 (OSS) Stores Plans Billing CRM  &  Business   Support
 (BSS) Acme  Comms
  • 14. Global  mobile  services  operator   • Fastest  growing  mobile  operator  the  past  5  years   Online/App  service  “MiR  3”  needed  to  evolve   • Challenge  with  denormalized  RDBMS  architecture   The  business  values  flexibility   • Technology  should  be  an  enabler,  not  an  obstacle   Good  self  service  helps  customers  help  themselves   • Fewer  calls  means  call  center  savings Part  of  Hutchison   Whampoa   Nordic  branch  covers   Sweden  &  Denmark Online  Consumer  Services   The  Challenge
  • 15. Flexible  user  data  plaVorm   • Take  on  new  and  complex  services  with  ease   Narrow  writes,  broad  reads  (asymmetric)   • Graph  model  allows  for  simple  writes  without   worrying  about  reads   Real-­‐Eme  deep  queries  on  the  latest  data   • No  more  pre-­‐computed  denormalized  views   Confidence  to  scale  as  necessary   • Peace  of  mind  with  regard  to  customer  growth …  very  impressed  with   the  time-­‐to-­‐market   advantages  that  we  are   experiencing  from   developing  with  a  graph   model  … Online  Consumer  Services   Solution  &  Benefits –  Manager  Online   Services,  3
  • 16. Big  Data  &
 Analytics IPTV VoIP Media
 Services Business Consumer Support Online/User   Services   (BSS) Fault
 Management Service
 Quality Cloud/ Hosting Infrastructure Network     Planning  &     Fulfillment Network  &  IT
 (OSS) Stores Plans Billing CRM  &  Business   Support
 (BSS) Acme  Comms
  • 17. Neo4j  Adoption  by  Selected  Verticals Financial
 Services Communications Health &
 Life Sciences HR &
 Recruiting Media &
 Publishing Social
 Web Industry 
 & Logistics Entertainment Consumer Retail Information ServicesBusiness Services
  • 18. Graphs  in  Telecommunications
 GraphDay  Stockholm  2015 Tweet:   #neo4j  #graphday  @dmontag  
  • 19. 5M Packages Per Day. 3K Per Second. A B Other examples Solution Model the Logistics Network as a Graph Real-­‐time  Logistics  Routing Logistics