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Graph Talk Barcelona
#1 Database for Connected Data
Dirk Möller
Director Sales CEMEA
dirk@neo4j.com
6/4/19
Neo4j GraphTalks
Network & Application Management
•  Einführung in Graphdatenbanken und Neo4j (9.30-10.00)
Bruno Ungermann
•  Neue Herangehensweisen für Network und Application Mgt mit Graphen (10.00-11.00)
Stefan Kolmar
•  Wie werden Graphdatenbank-Projekte mit Neo4j zum Erfolg? (11.00-11.30)
Stefan Kolmar
•  Q&A
Agenda!
•  Impact of Graphs
•  State of the Graph
•  Three waves
•  What‘s enabling all of this?
•  AI and Graph
ACCOUNT
HAS
REGISTERED
ADDRESS
PERSON
IS_OFFICER_OF
PERSON
NAME
STREET
BANK
WITH
NAME
COMPANY
BANK
BAHAMAS
2.6 TB
11.5 million documents
Emails, Scanned Documents,
Bank Statements etc…
2.6 TB
11.5 million documents
Emails, Scanned Documents,
Bank Statements etc… Person
B
Bank US
Account
123
Person
A
Acme
Inc
Bank
Bahama
s
Address
X
HAS_ACCOUNT
REGISTERED
IS_OFFICER_OF
WITH
NODE
RELATIONSHIP
2.6 TB
11.5 million documents
Emails, Scanned Documents,
Bank Statements etc…
ICIJ Pulitzer Price Winner 2017
State of the graph
“Forrester estimates that over
25% of enterprises will be using
graph databases by 2017.”
Forrester, 2014!
Popularity of Graphs
DB-engines Ranking of Database Categories
• Graph DBMS
• Key-value stores
• Document stores
• Wide column store
• RDF stores
• Time stores
• Native XML DBMS
• Object oriented DBMS
• Multivalue DBMS
• Relational DBMS
Graph DB
2013 2014 2015 2016 2017 2018
Software
Financial
Services
 Telecom
Retail &
Consumer Goods
Media &
Entertainment
 Other Industries
Airbus
Over 300 Enterprises and 10s of
Thousands of Projects on Neo4j
7 of the Top 10 Software
Companies Use Neo4j
8 of the Top 10 Insurance
Companies Use Neo4j
Category Defining Use Cases
airbnb
Fraud
Detection
Real-Time
Recommendations
Network & IT
Operations
Master Data
Management
Knowledge
Graph
Identity & Access
Management
10M+
Downloads
3M+ from Neo4j Distribution
7M+ from Docker
Events
400+
Approximate Number of
Neo4j Events per Year
50k+
Meetups
Number of Meetup
Members Globally
Largest pool of graph technologists
50k+
Trained/certified Neo4j
professionals
Trained Developers
2012	à	2018	
	
May	10th-11th,	London	
CONFERENCE	
+	
TRAINING
700+
>50%of enterprises are using
graph databases
As of today
Source: Forrester Vendor Landscape: !
Graph Databases, October 6, 2017!
"Neo4j continues to
dominate the graph
database market.”

“69% of enterprises
have, or are planning to
implement graphs over
next 12 months”

October, 2017
“The most widely stated
reason in the survey for
selecting Neo4j was 

to drive innovation”

February, 2018
Critical Capabilities for
DBMSA
“In fact, the rapid rise of
Neo4j and other graph
technologies may signal that
data connectedness is
indeed a separate
paradigm from the model
consolidation happening
across the rest of the
NoSQL landscape.”

March, 2018
Graph is a Unique Paradigm!
Three waves
Our core belief is — connections between data
are as important as the data itself
Reveal connections? Look at this data
Look at the same data as a graph
Graph	Based	Success
Retail
7 of top 10
Finance
20 of top 25
 7 of top 10
Software
Hospitality
3 of top 5
Telco
4 of top 5
Airlines
3 of top 5
Logistics
3 of top 5
76%
FORTUNE 100
have adopted or
piloted Neo4j
Real-Time
Recommendations
Dynamic Pricing
Artificial Intelligence
& IoT-applications
Fraud Detection
Network
Management
Customer
Engagement
Supply Chain
Efficiency
Identity and Access
Management
Relationship-Driven Applications!
37	
•  Record	“Cyber	Monday”	sales	
•  About	35M	daily	transactions	
•  Each	transaction	is	3-22	hops	
•  Queries	executed	in	4ms	or	less	
•  Replaced	IBM	Websphere	commerce	
•  300M	pricing	operations	per	day	
•  10x	transaction	throughput	on	half	the	
hardware	compared	to	Oracle	
•  Replaced	Oracle	database	
•  Large	postal	service	with	over	500k	
employees	
•  Neo4j	routes	7M+	packages	daily	at	peak,	
with	peaks	of	5,000+	routing	operations	per	
second.	
Handling	Large	Graph	Work	Loads	for	Enterprises	
Real-time promotion
recommendations
Marriott’s Real-time
Pricing Engine
Handling Package
Routing in Real-Time
Home
Security
Internet
of things
Institutional
Memory
Entertainment
Recommendations
Home
Operations
Personalization
Voice Enabled Smart Home
More Data Enables
More Use Cases
Data Network Effect
“A product, generally powered by machine learning, becomes smarter
as it gets more data from your users. The more users use your product,
the more data they contribute; the more data they contribute, the
smarter your product becomes.”
— Matt Turck
What’s Enabling All of This?
A year ago…
43!
Neo4j Graph Platform!
Development	&	
Administration	
	
	
	
Analytics	
Tooling	
	
	
	
BUSINESS	USERS	
DEVELOPERS	
ADMINS	
Graph	
Analytics	
Graph	
Transactions	
Data	Integration	
Discovery	&	Visualization	
DATA	
ANALYSTS	
DATA	
SCIENTISTS	
Drivers	&	APIs	
APPLICATIONS	
AI
Neo4j Bloom
Graph Analytics
46
Graph Analytics
Graph
Algorithms
Cypher for
Apache Spark™
Graph-Enhanced
AI & ML
Similarity
ML
Algorithms in Neo4j
Pathfinding
& Search
Centrality /
Importance
Community
Detection
Similarity &
ML Workflow 2019 Q1neo4j.com/resources
+30
AI & Graphs
EVIDENCE
BASED
MACHINE
LEARNING SYSTEMS
PRESCRIPTE
ANALYTICS
NATURAL LANGUAGE GENERATION
“Yankees”
“Giants”
“Penguins”
“Jets”
“Bears”
“Red Soxs”
NLP/TEXT MINING
PREDICITVE
ANALYTICS
RECOMMENDATION
ENGINES
DEEP
LEARNING
Graphs Provide Connections
& Context for AI
FATHER_OF DRIVE
LOVES
Knowledge Graphs
What Your ML Looks Like Today
Decisions
Machine Learning Pipeline
Data records
(“Features”)
“Increasingly we're learning that you can make
better predictions about people by getting
all the information from their friends and
their friends’ friends than you can from the
information you have about the person
themselves”
— Dr. James Fowler
Relationships Are Often the Strongest 
Predictors of Behavior
Decisions
Machine Learning Pipeline
Data records
$
Better Decisions
Machine Learning Pipeline
Feature Extraction
in Isolation
Connected Feature Extraction
$
Better Decisions
Machine Learning Pipeline
•  Engineered features
when you know what
you’re looking for
•  Feature extraction
and selection using
graph algorithms
•  Graph embeddings to
feed into DL
Graphs add highly predictive
features to models; adding
accuracy without altering current
workflows
Graphs can also infer
relationships and add data
where sparse
Graph Enhanced AI
12
talks on
Graph-Enhanced AI & ML
recorded at
GraphConnect
+8
talks on
Graph-Enhanced AI & ML
during the
Spring GraphTour
Four Pillars of Graph-Enhanced AI
1. Knowledge
Graphs
Context for Decisions
2. Connected
Feature Extraction
Context for Credibility
4. AI Explainability3. Graph
Accelerated AI
Context for Efficiency
Context for Accuracy
Enhance Your
Optional ML
67
Knowledge Graphs add
context for decisions
Graph accelerated ML uses
context for efficiency
Knowledge Graphs
68
 GraphConnect speakers 2015-2017
56% of enterprise CIOs say iterative model training
is the largest ML challenge1
Graph Accelerated ML
Graph filtering is quite efficient, especially compared to typical
manual sub-setting or statistical inference
Graph Accelerated ML
Enhance Your
Predictions
71
Connected Features add
context to ML for improved
accuracy, precision, and recall
•  Transaction Fraud
•  Anti-money laundering (AML)
•  Claims Fraud
•  Credit Fraud
•  Compliance and investigation
72
Improve the Predictive Power of ML in Fighting
Financial Crimes
Machine Learning Pipeline
Data
Machine Learning can help uncover &
learn common traits so we can build
more predictive models
Unfortunately many machine
learning methods rely on flat data
structures and tables
Engineering connected features improves Machine Learning by
calculating relationship metrics when you know what’s predictive
For example, adding
how many fraudsters are
in someone’s network
is faster and simpler
using connections
Combat Financial Crimes using Connected Features
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
BANK!
ACCOUNT!
SSN/ ID NUMBER!
UNSECURED LOAN!
BANK!
ACCOUNT!
BANK!
ACCOUNT!
UNSECURED LOAN!
PHONE NUMBER!
CREDIT CARD!
SSN/ ID NUMBER!
PHONE NUMBER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ADDRESS!
PHONE NUMBER!
$!
APPLICATION!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
3 Fraudsters – 4 Hops Out
4 Fraudsters – 2 Hops Out
BANK!
ACCOUNT!
SSN/ ID
NUMBER!
UNSECURED
LOAN!
BANK!
ACCOUNT!
BANK!
ACCOUNT!
UNSECURED
LOAN!
PHONE
NUMBER!
CREDIT
CARD!
SSN/ ID
NUMBER!
PHONE
NUMBER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ACCOUNT!
HOLDER!
ADDRESS!
PHONE
NUMBER!
$!
APPLICATION!
Combat Financial Crimes using
Connected Feature Engineering
Decisions
$
Better Decisions
Graphs add highly predictive
features to models; adding
accuracy without altering current
workflows
Machine Learning Pipeline
 Machine Learning Pipeline
Traditional methods based on ”flat
data” simplify, or leave out entirely,
predictive relationship and network
data
76
Explain Why
77
Graphs add context to AI
decisions for explainability and
credibility
AI Explainability
78
A Highly Connected Future
Your Homework - Connect
Enjoy the day in
Barcelona!

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