GraphTour 2020 Amsterdam Jan Aertsen, Neo4j

1. Customer Journey
Graph Tour 2020 - Amsterdam
Jan Aertsen - Sr Director Services EMEA
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2. Welcome
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3. ● Commercial Engineer
● 20+ years in IT of which
● 20+ years in data driven projects & analytics
● 10 years in system integrator
● 10 years in the wonderful world of startups
Personal:
1 wife, 2 kids, 1 dog, 7 drumsets
3
Introductions
Jan Aertsen
Sr Director PS EMEA
Please connect:
jan.aertsen@neo4j.com
linkedin.com/in/janaertsen/

4. 4
Customer Journey

5. 5
Problem
Consider
Decide
Release
Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey

6. Goals
“Know” our customers
through consistent engagement
Improve customer experiences
and outcomes
Effectively identify risk
and mitigate churn
Identify revenue growth
opportunities
6
Understand innovative
power of graph
Correctly and efficiently
apply graphs to business problem
Implement/adapt fast
and manage risks
Leverage software investment
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3
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7. 7
Motivation of this Session

8. Accelerating Innovation
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Evaluation
9-15 months
Adoption
15-24 months
Evaluation
9-15 weeks
Adoption
6-12 months
10 years of company experience
implementing graph solutions

9. ● Introductions
● Defining your graph project
● Real life project experience
○ Master data management / Something 360
○ Knowledge graph
○ Network Management
○ Graph Analytics
● Conclusions
9
Agenda
Various
services
offerings

10. Shaping your project
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11. 11
Innovation Lab
Help companies accelerate innovation
through graph thinking
How we do it
Generate and prototype graph projects
together with customers and prospects
Format
3.5 day workshop, 2-3 Neo4j participants
Outcome
Provide a deep understanding of graph
thinking and the innovation opportunities of
adapting graph technology

12. 12
Graph modeling session
Verify use case feasibility
How we do it
Interactive requirements whiteboarding and
brainstorm session
Format
0.5 day workshop, 1 expert modeler
Outcome
Validated graph modeling and graph access
scenarios. Understanding of use case
complexity

13. 13
Reference project
Talk with expert(s) (SA, PM, … ) through
implementation of a similar use case
How we do it
Discussion and presentation
Format
1-2hr phone call
Outcome
Understand high level project set-up: T-shirt
sizing of your project, identifying typical
hurdles, identify skills/team needed,
architectural components.

14. 14
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling ession
Project Reference

15. Project 1:
Master Data Management
Something 360
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16. MDM / 360
Customers
RELATIONAL
DB
Insurance
Policies
DOCUMENT
STORE
WIDE
COLUMN
STORE
Marketing
DB
DOCUMENT
STORE
Life
Insurance
RELATIONAL
DB
Car
Insurance
Internet/
Direct
Insurance
KEY VALUE
STORE
Connector
Apps and Systems
Real-Time
Queries
Combining
Disparate Data
Silos
Leverage Cross-
Silo Connections
Provide an
integrated view to
overcome
challenges of
legacy systems

17. 17
Why Graph DB for MDM?
● Connect data from heterogeneous sources
○ connect data in movement
○ connect data at rest
● Agility
○ connect additional sources as needed
○ without strict schema 360 degree view is possible
○ without strict schema, alternatives can be modelled
● Lineage and traceability
○ tracking how/when/what data was loaded = graph
○ which can be stored with the data
● Intuitiveness
○ Connected data can be shared in the entire organisation
● Speed:
○ Access to MDM data with high performance 24x7 enabled

18. 18
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design

19. 1919
Bootcamp
Accelerate graph learning to allow
Customers to evaluate graph technology
How we do it
Hands on training and prototyping
Format
5 day training/workshop and Q&A
Outcome
Technical team has overall understanding of
technical capabilities of Neo4j based on hands
on experience with the toolset.

20. 2020
Proof of concept
Build a small, working solution, proving out a
select set of business requisites
How we do it
Clear scope, design and build
Format
Project
Outcome
Working solution (limited features)
Demo/presentation
Backlog and roadmap for further extensions

21. 2121
Solution design WS
Requirements analysis and solution design
exercise for full graph solution
How we do it
Requirements collection, analysis, create
product backlog and solution architecture
Format
Workshop (typically 5 days but depends … )
Outcome
Product backlog
Solution architecture/design document
Suggested project plan / road map

22. 22
PS contributions in project definition
Validated choice of Neo4j as back bone to solve “graph problem”
BUT ALSO:
• Awareness of data integration/quality challenges
• Wider application design:
• UI/UX and APIs
• Security aspects
• Operations and admin aspects
• CI/CD
• Project definition: known hurdles, risks, …

23. 23
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design
Expert Services
Staff Augmentation
Project delivery

24. 24
Implementation
Graph solution architecture
Installation and configuration
Graph modelling
Cypher
APOC and customer traversal logic
API
data loading and data exports
Graph GUI
Graph application testing
Neo4j
task/backlog
management
Project
roadmap and
resource
planning
Regular follow-
up meetings
Status/budget
reporting
Expert Services
Staff augmentation
Project

25. 25
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design
Expert Services
Staff Augmentation
Project delivery
Solution Audit
Upgrade

26. 2626
Solution Audit &
Upgrades
Revisit requirements, ensure alignment with
product roadmap, leverage new features
How we do it
Audit Workshop & training
Outcome
Recommendations for
1) improved solution
2) Upgrade
3) New features

27. ● Strike a balance between schemaless and enforcing constraints
● Use graph to model “uncertainty” and alternatives
● Consider data integration with data in movement or data at rest
● Picking right data integration tools
● Handling master data update priorities and business logic
● How to convince end-users the new data store is correct
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Where we make a difference on MDM implementation

28. Project 2:
Knowledge Graphs
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29. Add structure to unstructured data
Relate the unstructured to existing
Using taxonomies and ontologies
Use free text search
Ability to easily navigate the
unstructure
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Knowledge graphs
Pdf Files E-Mails
TECHNICAL
DATA
Relational
DBs
3rd party
Open SourceCRM
OCR / NLP

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Types of knowledge graphs
Internal knowledge
documents & files, with
meta data tagging
External data source
aggregation mapped to
entities of interest
Context Rich Search External Event Insight
Sensing
Enterprise NLP
Graph technical terms,
acronyms, abbreviations,
misspellings, etc.
Examples:
• MDM, Search
• Customer support
• Document classification
Examples:
• Supply chain/compliance risk
• Market activity aggregation
• Sales opportunities
Examples:
• Improved search
• Chatbot implementation
• Improved classification
Context Independent
Warehouse
Real-Time WarehouseLogical Warehouse

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Where we make a difference on KG implementation
• Understand how to deal with unstructured data
• Design a data load strategy
• Working with taxonomies, ontology, context, multi-language
• Identify tools and partners to assist with
the non-Neo4j parts of the project like NLP, UI, etc

32. 32
Staffing model
Solution
Architect
Lead
Consultant
Graph
Consultant
ETL
Consultant
Lead Technical Consultant
Main technical contact and Neo4j
solution architect
Maintains architectural design
documents on Neo4j side
Guarantee holistic view across all
Neo4j interventions
Primary technical contact for
Customers
Engagement
Manager
SOW
Engagement Manager
Approve and manage scope
Assign resource of required
experience and capability
Regularly review and plan delivery
Manage change requests, resolve
blockers and point of contact for
escalations
Test / QA
Consultant
Team
Neo4j PS consultants may
contribute skills covering more
than one function
Neo4j may utilise partners who
also compliment the Neo4j
ecosystem
Neo4j can embed customer
resource into the team to
accelerate learning
UI/UX
consultant

33. Project 3:
Network management
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34. 34
Network Management
Unified Network Inventory -> Network Reconciliation
Service Orchestration -> Automation
Service Assurance -> Fault Management
Planning -> Traffic Intelligence
Performance and Quality Management and
Analytics

35. Network Management projects with Neo4j
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● Identify reusable modules
○ Connectors to standard sources
(Inventory Systems, Network Discovery Tools, Element Managers)
○ Path Computation Algos (Dijkstra, Steiner…)
○ Impact Analysis / Root Cause Analysis
○ UI: Map Based Circuit View
● Neo4j Field Engineering guides and helps you through the configuration and utilisation of the
modules
● Building integrations with your architecture elements as needed
○ Producers : Inventory Systems, Network Managers, Network Discovery Tools
○ Consumers : Event Aggregation Platforms, BI tools, Orchestration Platforms

36. Leverage the knowledge and expertise of
our field team who helped world leaders
build their graph solutions...
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37. 37

38. 38
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design
Expert Services
Staff Augmentation
Project delivery
Solution Audit
Upgrade
Neo4j Solutions

39. 39
Solutions
What?
Innovative, market-leading, Neo4j-based Business Solutions for our Enterprise
Customers and Partners
Why?
• Reduce Risk and TCO
• Rapid business value via our PS or approved solution partners
• Enables customer use cases in record timeframes
• Speeds up POC development, enables solution visualization for internal selling
• Built on extensible and customizable, solution-tuned frameworks

40. 40
Neo4j Solution Frameworks: for accelerated adoption
Risk Management (for FS)Intelligent Recommendations Network Management
Human Capital ManagementPrivacy Shield (GDPR, CCPA, …)Fraud Analysis Framework

41. 41
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design
Expert Services
Staff Augmentation
Project delivery
Solution Audit
Upgrade
Neo4j Solutions
Cloud managed services

42. 4242
Cloud Managed Service
We managed your database on your
structure
How we do it
Standardized set-up and configuration
Dedicated 24/7 Neo4j monitoring
Dedicated CMS support team
Backup/restore on request
Outcome
Fully hosted database service

43. Project 4:
Data science
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44. ● Our team of trained field engineers combined with the customer’s
SMEs successfully deploy:
○ Exploratory Data Analysis
○ Apply Neo4j’s Graph Algorithms
○ Apoc + Labs + Custom Libraries
○ Python Notebooks
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Graphs and Data Science

45. Neo4j’s field team has helped customer
Data Science teams applying Graph
Algorithms to...
Pathfinding
& Search
Centrality /
Importance
Community
Detection
Complex diverse path
computation for Service
orchestration platform with major
UK telco provider.
Detecting payment fraud for
an international electrict
utility company
Entity resolution for Global
provider of animal care
services
Clinical trial similarity for
multinational
pharmaceutical company
Similarity

46. Conclusions
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47. ● Neo4j database and platform is the foundation of a successful project / implementation for:
○ Master Data Management projects
○ Knowledge graphs
○ Network management
○ …. and multiple other use cases and industries
● Neo4j Field Engineering / Services assists and enables you for successful project
implementations throughout the full cycle of
○ Grap evaluation
○ Project definition
○ Implementation
○ Hosting
… and beyond
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Conclusions

48. 48
Problem Consider Decide Release Solution
Awareness Evaluate Implement Adopt Advocate
Customer Journey
Innovation Lab
Modelling session
Project Reference
Bootcamp
Proof of concept
Solution design
Expert Services
Staff Augmentation
Project delivery
Solution Audit
Upgrade
Neo4j Solutions
Cloud managed
services

49. Thank you!
(Graphs)-[:ARE]->(Everywhere)