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GraphTour 2020 - Netafim: Easy Data Monetization with Neo4j
1. Easy data monetization with neo4j
1
Adi Levy - Head of global Data, Integration & Planning
2. 2
Agenda
About Netafim
The business challenge
The technology challenge
Netafim’s neo4j journey (or sprint…)
The process
The team
The solution
Next steps
Why Neo4j?
Rap-up!, Questions…
4. A purpose-driven
company.
Purpose
Helping the world grow more with less
Vision
As the world’s leading irrigation company
we will drive mass adoption of smart
irrigation solutions to fight scarcity of food,
water and land
Our values
Partner for success
Create an impact
Make it happen
Dare
4
5. Our history.
Over fifty years of irrigation innovation.
1965
Founded in Kibbutz
Hatzerim
2003
Our groundbreaking
fertigation system
reshapes precision
irrigation
2008
Netafim becomes a
member of the UN
CEO Water Mandate
2013
Netafim is named
2013 Stockholm
Industry Water
Award Laureate
2017
Orbia acquires
majority stake in
Netafim
1966
Introduced the
world’s first
commercialized
dripper
1981
Opens first
subsidiary outside
of Israel, in the US
2003
Going Digital - Netafim
introduces the
NetaJetTM automated
fertigation system,
followed by uManageTM
crop management
software
2015
Celebrates 50th
anniversary
2018
Launch of NetBeatTM
– the first irrigation
system with a brain
5
1978
Introduces a
breakthrough PC dripper
to irrigate fields with
challenging topographies
7. Helping the world grow more.
7
> 1Billion $
sales
17manufacturing plants
employees
~5,000
irrigation
company1#~30%
market share
110+countries
29subsidiaries HQ in Israel
8. We lead because
we innovate.
As farmers for farmers, we don’t just innovate
in labs and factories
Our people gather insights straight from the
field, understanding each growers needs
So our engineers can design innovative,
reliable and relevant irrigation products
Such that ease the work and maximize the
results, for each and every farmer -
everywhere in the world
250registered patents
150pending patent applications
8
9. Precision solutions for
3 key markets.
Landscaping
Mining
Field crops and
vegetables
Orchards Greenhouses
9
10. 10
And we provide end-to-end
precision irrigation solutions
Main Control Unit
powered by NetBeat™
Unique Drippers
& Drip lines
Connectors
& Fittings
Valves
Filters
Sprinklers
Remote Terminal
Unit powered by
NetBeat™
Sub-surface drip
irrigation
Dosing
unit
16. Projects that changed the world.
16
Croatia - Agrokor
4.7 ha GH – tomatoes
Watch the video
Azerbizhan– Agrovest
6 ha GH – tomatoes and cucumbers
India – Ramthal
11,700 ha community irrigation involving 6,700 farmers
Watch the video
China, NX – Boafeng
1,000 ha - drip irrigation between solar panels
Ethiopia – Wolkaite
7,000 ha of drip irrigation end-to-end solution
Watch the video
Swaziland – Simunye
11,500 ha of drip irrigation – sugarcane
South Africa – Emseni
6 ha Poly house GH – peppers
Vietnam – Cu Chi
30 ha GH –
vegetables Watch the
video
Senegal – CSS
3,500 ha of drip irrigation – sugarcane
Watch the video
Brazil – Agrovale
5,000 ha of drip irrigation – sugarcane
Watch the video
Peru – Olmos
15,000 ha, Center Pivot
20. 20
The business challenge
High DOS (3 digits…)
High levels of slow/obsolete inventory
Need to reduce Inventory without effecting SLA or sales
No easy way of identifying alternative products
21. The technological challenge
21
• Over 100,000 active MKUs
• Hundreds of attributes for each product = lots of hops
• Complex technical specifications
• Different relevant features for each product group
• Need to combine algorithm with ‘hand-made’ rules
23. 23
Initiation
• Define business problem
• Estimate benefit (focus)
• Find the right sponsor
• Build multi disciplinary team
• Contact Yossi
Workshop
• Learn cipher & neo4j landscape
• Discuss the problem
• Export the right datasets
• Provide results
• Continue improving
Productize
• Automate
• Integrate
• Measure
• Improve
Value Driven Process
29. Next Steps
Continue monetizing the current model:
Integration into dealer portal
Integration into CRM and SAP
Expend the model to more product groups
Develop new models
Routing/Shipping optimization
Reduce scrap in manufacturing
Optimize resin and HI formulas29
30. Why neo4j?
Fastest time to value
Community
High Performance
High Efficiency
Great local with team spirit
Full platform
Supportive Eco-system
30