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GraphTour Boston - Using Knowledge Graphs to Predict Customer Needs
1.
© 2019 GraphAware
Ltd. All rights reserved. The graph-powered Insights Engine Using Knowledge Graphs Alessandro Negro, Chief Scientist @ GraphAware graphaware.com - @graph_aware, @AlessandroNegro to predict customer needs, improve product quality and save costs
2.
© 2019 GraphAware
Ltd. All rights reserved. © 2019 GraphAware Ltd. All rights reserved.
3.
© 2019 GraphAware
Ltd. All rights reserved. Why am I receiving so many complaints? “ ” What can I propose to my customers to make them happier? “ ” Why are the production costs increasing so much? “ ” Where can my production chain be improved? “ ” Does a common pattern exist in all these failures? “ ”
4.
© 2019 GraphAware
Ltd. All rights reserved. Where would you start?
5.
© 2019 GraphAware
Ltd. All rights reserved. Data Information Knowledge Insight Wisdom Simulation Yesterday’s solutions Today’s solutions Near future solutions From Data to Simulation
6.
© 2019 GraphAware
Ltd. All rights reserved. The Data Warehouse approach CRM BILLING ERP CSV/FLAT FILES DATA WAREHOUSE ANALYTICS REPORTING ETL
7.
© 2019 GraphAware
Ltd. All rights reserved. • An OLAP on [multiple] OLTP • Neither events nor relationships amongst them are stored • KPIs are hard to evaluate The Data Warehouse approach It is a data-driven decision making process!
8.
© 2019 GraphAware
Ltd. All rights reserved. Where is the knowledge?
9.
© 2019 GraphAware
Ltd. All rights reserved. The Search Engine approach DATABASE SOCIAL WEB APIs SaaS SERVICES SEARCH ENGINE ETL
10.
© 2019 GraphAware
Ltd. All rights reserved. • Documents are isolated • KPI based approach • It is hard to reveal common complex patterns The Search Engine approach It is an information-driven decision making process!
11.
© 2019 GraphAware
Ltd. All rights reserved. Where is the knowledge?
12.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach C L A I M C L A I M CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387
13.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID C L A I M C L A I M 26453F PR O D U C T I D 26453F PR O D U C T I D CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387
14.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID C L A I M C L A I M 26453F PR O D U C T I D 26453F PR O D U C T I D Broken Window I NC I D E NT CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387
15.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID C L A I M C L A I M 26453F PR O D U C T I D 26453F PR O D U C T I D Broken Window I NC I D E NT PRO DU C T NO DEPRO DU C T NO DE PRO DU C T NO DE PRO DU C T NO DE CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387 From_Node 5678 45367 234987 19834 2345 345 From_Node 45367 234987 19834 234987 34523 2345 Chain ID ROM-23 ROM-23 VEN-1 VEN-1 VEN-1 ROM-23 PRODUCTION CHAIN Node ID 2345 45367 19834 345 ChainID 26453f s24167 sw567 234
16.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID California L OC AT I ON Los Angeles L OC AT I ON San Francisco L OC AT I ON C L A I M C L A I M 26453F PR O D U C T I D 26453F PR O D U C T I D Broken Window I NC I D E NT PRO DU C T NO DEPRO DU C T NO DE PRO DU C T NO DE PRO DU C T NO DE CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387 From_Node 5678 45367 234987 19834 2345 345 From_Node 45367 234987 19834 234987 34523 2345 Chain ID ROM-23 ROM-23 VEN-1 VEN-1 VEN-1 ROM-23 PRODUCTION CHAIN Node ID 2345 45367 19834 345 ChainID 26453f s24167 sw567 234
17.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID California L OC AT I ON Los Angeles L OC AT I ON San Francisco L OC AT I ON C L A I M C L A I M SU PP LY NO D E 26453F PR O D U C T I D 26453F PR O D U C T I D Broken Window I NC I D E NT PRO DU C T NO DEPRO DU C T NO DE PRO DU C T NO DE PRO DU C T NO DE CLAIM Prod Serial: 45367 Prod ID: 234987 Claim: The car has the rear window broken. This is the third time in a month Seller ID: fdew342 CLAIM Prod Serial: s24167-34 Prod ID: s24167 Claim: The customer was driving and after he hit a small hole the window broke Seller ID: csd2387 From_Node 5678 45367 234987 19834 2345 345 From_Node 45367 234987 19834 234987 34523 2345 Chain ID ROM-23 ROM-23 VEN-1 VEN-1 VEN-1 ROM-23 PRODUCTION CHAIN Node ID 2345 45367 19834 345 ChainID 26453f s24167 sw567 234 Prod ID 234 sw234 we34 ... Supply ROM-23 ROM-23 VEN-1 VEN-1 Date 04 ROM-23 VEN-1 VEN-1 SUPPLY CHAIN
18.
© 2019 GraphAware
Ltd. All rights reserved. The Graph approach csd2387 S E L L E R ID fdew34 S E L L E R ID California L OC AT I ON Los Angeles L OC AT I ON San Francisco L OC AT I ON C L A I M C L A I M SU PP LY NO D E 26453F PR O D U C T I D 26453F PR O D U C T I D Broken Window I NC I D E NT PRO DU C T NO DEPRO DU C T NO DE PRO DU C T NO DE PRO DU C T NO DE
19.
© 2019 GraphAware
Ltd. All rights reserved. Knowledge Graph
20.
© 2019 GraphAware
Ltd. All rights reserved. • Entities are connected by nature • Multiple access patterns • A concrete enabler for Artificial Intelligence The Knowledge Graph approach It is a knowledge-driven decision making process!
21.
© 2019 GraphAware
Ltd. All rights reserved. The Knowledge Graph approach
22.
© 2019 GraphAware
Ltd. All rights reserved. Ok, you convinced me. How can I get started?
23.
© 2019 GraphAware
Ltd. All rights reserved. • Extract hidden structure from the text • Easily merge from different sources • Analysis framework • Visualisation tool What should you look for?
24.
© 2019 GraphAware
Ltd. All rights reserved. “GraphAware Hume converts structured and unstructured data silos to Knowledge Graph”
25.
© 2019 GraphAware
Ltd. All rights reserved. https://www.shutterstock.com/image-photo/hand-holding-interface-social-media-concept-173103695?src=library It is a brain for your organization, by becoming its Digital Twin
26.
© 2019 GraphAware
Ltd. All rights reserved. Data Information Knowledge Insight Wisdom Simulation
27.
© 2019 GraphAware
Ltd. All rights reserved. INSIGHTS DELIVERY M A C H INELEARNING ANALYSIS API ENRICH DATA Data External Knowledge NATURALLANGUAGE PR O CESSING ENRICHMENT Business Systems & Customer Engagement UX CX INGESTION api
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© 2019 GraphAware
Ltd. All rights reserved. • Knowledge Graph store • Fast access to connected data • Merging external data • Existing data augmentation • Scalability The role of Neo4j
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© 2019 GraphAware
Ltd. All rights reserved. Where is the knowledge?
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© 2019 GraphAware
Ltd. All rights reserved. For more information please contact: Alessandro Negro · 10/22/2019 info@graphaware.com +1 844-344-7274 graphaware.com Thank you