Shai Bentin, wobi

1. Centering the experience around the consumer
to grow the level and sustainability
of your financial services business
Harnessing technology that empowers
full customer understanding
technology that empowers
financial health
Shai Bentin
shai@wobi.co.il

2. What is WOBI?
Not what you think….
• An established successful Fintech, proven in the Israeli
consumer market
• 60% of the adult population use the platform
• Just 3 years after market launch
• 95% owned by White Mountains (NYSE $3.8bn market cap)
• About 100 people including dedicated team of 50
developers, analytics specialists and designers
• We have successfully configured and implemented a graph
database technology (neo4j) for financial services and
products
• An organization that puts the consumer needs in focus by
using Data Science and Recommendation technologies, to
eventually improve the consumer’s financial health.
• Yes… We also sell insurance
technology that empowers
financial health
January 2017 Page 2Neo4j Graphday 04/04/2017

3. Past Future
Recognising a world where the experience is being speedily transformed
for consumers
OVERWHELMING
TIME CONSUMING
WASTEFUL
THROUGH
EMPLOYERS AND
INTERMEDIARIES
INSTANT
GRATIFICATION
ON THE GO
INCREASING
CONSUMER
EMPOWERMENT
INCREASING
PERSONALISATION
January 2017 Page 3Neo4j Graphday 04/04/2017

4. Past Future
As well as for providers (Banks, Insurers, Lenders, Brokers...)
January 2017 Page 4Neo4j Graphday 04/04/2017
ENGAGE BY MAIL AND
DOOR2DOOR
ALIGNED FINANCIAL
SUCCESS
A TRUSTING PARTNER TO
AN EMPOWERED CLIENT
BUSINESS 2 HUMAN
RELATIONSHIPS

5. and indeed
for the whole eco-system One aligned
ecosystem!
opaque, high business-acquisition-cost, high lapses, low trust
More sophisticated
product push
Consumer takes initiative to
demand right product at right time
Individual demand met in relevant
flexible convenient speedy way
Product
push
trusted, aligned, efficient
”always sold
and never
bought”
Past Future
January 2017 Neo4j Graphday 04/04/2017 Page 5

6. Today we are all aware that, to be sustainably successful, a financial business
needs to inspire competitively superior relationships with individual customers
Inspire me to have an intimate and robust relationship with you
It’s increasingly difficult to hold me captive ✅
I need to feel you value and treat me as an individual ✅
Empower me to make decisions that are aligned with
my needs
✅
Inspire me to trust you and recommend you ✅
Keep me loyal and coming back for more ✅
Get my continuous input on how you can improve your
service and thus your margins
✅
Provide me with a personalized, flexible experience
that is relevant and convenient to me
✅
Maximize your margins as a result of the behaviors you
inspire in me
✅
Make it easy, understandable, trustworthy and quick ✅
January 2017 Page 6Neo4j Graphday 04/04/2017

7. Wobi technology and methodologies is aiming to put the consumer at
the center to enhance business outcomes
Enhanced experience for the consumer
• Personally relevant
• Flexibility with speed and convenience
• Better value for money
• Engaging and rewarding
• Improved financial health
• Empowering!
Enhanced outcomes for the provider
• Inspires customer trust and loyalty
• Inspire customer to share insight about themselves
• Reduced business acquisition costs
• Increased leverage of customer relationships across the product suite
• Increases propensity to save, protect, etc
• Lowers rate of lapses
• Provides rich insight to inform product/service design, pricing and
targeting decisions
• Builds leverage able data asset
Alignment of consumer and business needs and outcomes
January 2017 Page 7Neo4j Graphday 04/04/2017

8. Being a disruptive company, we are right now building the capabilities
that will enable us to:
• access customers
• form superior, intimate and trusted relationships with them
• engage customers in a way that is relevant, understandable and convenient for each of them
• dramatically reduce business acquisition costs, increase propensity to save and reduce lapses
Through using technology to build:
• Flexible, understandable and convenient line of sight
• Integrated data assets that can be valuably leveraged
• Insights to inform superior decisions
• Agility and speed greater than others in the industry
January 2017 Page 8Neo4j Graphday 04/04/2017

9. technology that empowers
financial health
consumer
engagement
one integrated data
asset
insight to inform
decision making and
grow profits
Wobi developed proven capability to help transform customer
experience and relationships to viable financial recommendations to
improve customer financial heath
Customized to particular (market, cultural, regulatory, product and consumer demographic) circumstances
Engage consumers in a way that inspires
them to have a robust trusting ongoing
relationship in which they are motivated to
share information and enable you to
improve your leverage
Own a valuable leverage able and Integrated
data asset: one single powerful database with
the ability to connect all (family, supplier,
employer, intermediary, product, market, etc)
relationships, individual profiles and
preferences, banking and credit card
transactional information, and so on
Extract insights for individual
consumers and for the provider on any
particular market segment, customer
cohort, product or service line
January 2017 Page 9Neo4j Graphday 04/04/2017

10. What have we
created to date?
• Agile and flexible suite of technologies (including “dashboards”) that
conveniently connects and engages consumers and providers through all
digital channels, including powerful comparison analytics
• Built single integrated databases from a wide range of sources that
• hold large amounts of data in different formats
• can be interrogated in numerous ways that many others can’t
• provide rich insights to consumers and providers alike
• deploy leading-edge data- and cyber-security functionality
• Information and insight to inform financial wellness decision-making for
use by consumers and providers
Line of sight between providers and consumers covering a wide range of
insurance and banking products and services
• Auto
• Household
• Travel
• Personal accident
• Retirement savings
• Other savings
• Healthcare
• Life assurance
• Banking accounts
• Mortgages
• Other loans
• Credit cards
January 2017 Page 10Neo4j Graphday 04/04/2017
technology that empowers
financial health

11. technology that empowers
financial health
WOBI’s consumer
engagement
capabilities
January 2017 Page 11Neo4j Graphday 04/04/2017
Provides line-of-sight between the provider and each customer
Enables experience to be centred around each consumer
• Provides each consumer with easy-to-understand, relevant,
accessible and consolidated information that helps the consumer
to flexibly and conveniently:
o See their complete picture
o Understand, monitor and improve financial health
o Identify opportunities to make better decisions
o Take control of decision-making
o Implement actions
o Communicate with advisers, employers and providers
o Update providers, etc on changes in circumstances and preferences
• Results in consumer not being contacted by you regarding
matters/products that are not relevant to them

12. • We have configured a graph database for a full financial
customer model
• Applied to a range of markets, customers, products and services,
and regulatory environments
• Successful experience of implementing all data aspects:
o Extract from many electronic data sources
o Transform disparate data into single graphic database
o Consolidates and connects profile, life event and
preference data related to the individual
o Cyber security architecture to protect data confidentiality
and security
o Wobi processes result in cleaning-up data and ensuring
data integrity
WOBI’s database
capabilities
technology that empowers
financial health
January 2017 Page 112Neo4j Graphday 04/04/2017

13. • Graph database allows us to integrate, report and do “scenario planning” around any segment
of demographic, market, product, etc
• The technology enables us to specify what data to interrogate and report
• Enables us to build superior and intimate relationships with each customer
• The graph is schema less, allows to us to easily connect different types of financial products
into one single model.
• The graph is easily enhanced by adding new nodes, at runtime, with algorithmic data such as
clustering algos, machine learning algos, and connecting them to the model without disrupting
it.
technology that empowers
financial health
January 2017 Page 13Neo4j Graphday 04/04/2017
WOBI’s database
capabilities
Why a graph?

14. • Much of the data comes in as XML. An XML is easily mapped to an Object
Graph.
• Our application extracts large Object Graphs in a single query.
• Everything is connected to everything.
• Using relationships we create context and insight into our data, which is
precomputed.
• Performance
technology that empowers
financial health
January 2017 Page 14Neo4j Graphday 04/04/2017
WOBI’s database
capabilities
Why a graph?

15. • 3 types of relationships: Directional, Relational, Descriptive
• Timeline patterns.
• Weighted Relationships (Used in calculating offers and prices)
technology that empowers
financial health
January 2017 Page 15Neo4j Graphday 04/04/2017
WOBI’s database
Patterns

16. January 2017 Page 16Neo4j Graphday 04/04/2017
WOBI’s Links • http://www.wobi.co.il
• https://pension.wobi.co.il/register
• https://join.wobi.co.il/?product=HEALTH
technology that empowers
financial health