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Neo4j	Services	
“How	to	make	your	Graph	DB		
Project	successful”	
May,	2018	
	
Stefan	Kolmar	
VP	Field	Engineering
Industry’s	Largest	Dedicated	Investment	in	Graphs	
Facts About Neo4j
•  170+ employees
•  Backed by $80M+ in funding
•  50+ Full-Time Product Engineers
•  Growing to 65+ in 2017
•  35+ Full time employees in Field
services
•  Nearly a decade of product maturity
& use
•  Strong delivery capabilities include
training, support, PS

100% focused on graphs!
Facts About Neo4j
•  Written from the ground up "
for graphs
•  Strong emphasis on trust & quality
•  Secure by default
•  Scales to 100s of Billions, often
using 10x less hardware
•  World’s largest graph user
community
•  Nearly 100 of the world’s largest
businesses now run on Neo4j
We
are the Creator of
a highly scalable, native graph database.
Neo4j gives any organization the ability to leverage
connections in data — in real-time 
to create value
Our core belief is — connections between data
are as important as the data itself
The	Rise	of	Graph	in	the	Enterprise	
Connected	
Enterprise		
Employees,	
Customers	
	and	Partners	
Digital	
Mesh	
Internet	of		
Connected	
Things	
Knowledge	
Network	
5
GRAPH vs Relational?
A way of representing data
DATA
 DATA
Relational
Database
Good for: 
•	Well-understood	data	structures	that	
don’t	change	too	frequently	
A way of representing data
•	Known	problems	involving	discrete	
parts	of	the	data,	or	minimal	
connectivity	
DATA
Graph
Database
Relational
Database
A way of representing data
Good for: 
•	Dynamic	systems:	where	the	data	
topology	is	difficult	to	predict	
•	Dynamic	requirements:		
the	evolve	with	the	business		
•	Problems	where	the	relationships	in	
data	contribute	meaning	&	value	
Good for: 
•	Well-understood	data	structures	that	
don’t	change	too	frequently	
•	Known	problems	involving	discrete	
parts	of	the	data,	or	minimal	
connectivity
Different	approaches	/	skills	required	to	adopt	Neo4j:	
•  Data	Modeling	
•  Data	Querying	
•  Agile	development	
•  New	Architecture	approaches	
•  Data	Loading		
•  APOC:	Development	of	stored	procedures	
•  Performance	Tuning	
•  Operational	aspects	(High	Availability,	Horizontal	
Scaling)	
10
Data Modeling
Cypher
Typical Complex SQL Join
 The Same Query using Cypher
MATCH (boss)-[:MANAGES*0..3]->(sub),
(sub)-[:MANAGES*1..3]->(report)
WHERE boss.name = “John Doe”
RETURN sub.name AS Subordinate, 

count(report) AS Total
Project Impact
Less time writing queries
•  More	time	understanding	the	answers	
•  Leaving	time	to	ask	the	next	question	
	
Less time debugging queries: 
•  More	time	writing	the	next	piece	of	code	
•  Improved	quality	of	overall	code	base	
	
Code that’s easier to read:
•  Faster	ramp-up	for	new	project	members	
•  Improved	maintainability	&	troubleshooting
Connectedness	and	Size	of	Data	Set	
Response	Time	
0	to	2	hops	
0	to	3	degrees	
Thousands	of	connections	
Tens	to	hundreds	of	hops	
Thousands	of	degrees	
Billions		of	connections	
Relational	and	
Other	NoSQL	
Databases	
Neo4j	
Neo4j	is		
1000x	faster	
Reduces	minutes		
to	milliseconds	
Benchmark	real-time	query	performance	
Neo4j	Vs	Relational	and	other	NoSQL	Databases
Different	approaches	/	skills	required:	
•  Data	Modeling	
•  Data	Querying	
•  Agile	development	
•  New	Architecture	approaches	
•  Data	Loading		
•  APOC	
•  Performance	Tuning	
•  Operational	aspects		
•  High	Availability	
•  Horizontal	Scaling	
14	
Intuitive	
Intuitive	/	Declarative	
Quicker	/	faster	results	
“Fit	to	environment”	
From	easy	to	complex	
Programming	skills	
From	easy	to	complex	
Fit	the	graph	to	the	reqs	
Complex	
Can	get	complex	
Hard	to	achieve	
“Fit	to	environment”	
From	easy	to	complex	
Programming	skills		
From	easy	to	complex	
Fit	to	the	reqs	
Relational
Databases
Does	this	mean	all	this	
advantages	come	for	free	with	
Neo4j?	
15
“Environmental	changes”	needed	
•  “Think	Graph”:	change	in	mindset	
•  Re-think	existing	architectures	
•  Take	advantage	of	the	connected	data	and	don’t	
redo	what	you	have	done	in	the	past	
•  New	approaches	can	be	adopted	(Agile)	
•  New	tools	/	query	language	
•  New	operational	environment	
•  New	options	you	can	take	advantage	(eg	graph	
algorithms)		
•  implement	Graph-based	functionality	
16
Who	can	help?	
Facts About Neo Technology
•  170+ employees
•  Backed by $80M+ in funding
•  50+ Full-Time Product Engineers
•  Growing to 65+ in 2017
•  35+ Full time employees in ww
Field services
•  Nearly a decade of product maturity &
use
•  Strong delivery capabilities include
training, support, PS

100% focused on graphs!
Services	offered	by	Neo4j	
•  Training	
•  Proof	of	Concept	
•  Bootcamp	
•  Generic	Neo4j	/	GraphDB	Services	to	kick-start	projects	
•  Expert	Services	
•  Health	Check	
•  Technical	Account	Management	
•  Prime	Projects	
18
Training	
•  Neo4j	Trainings:	
•  Fundamentals	
•  Data	Modeling	
•  Advanced	Cypher	
•  Operations	/	Deployment	
•  Recommendations	
•  Delivered	as	chargeable	service	->	1	day	each	per	training	
•  Mature	training	material	-	Including	“exercises”	
•  OnSite	at	customer	or	eg	Neo4j	offices	
19
PoC	
•  Jointly	with	customer:	evaluate	the	feasibility	of	Neo4j	for	selected	use	case	
•  Supported	by	Neo4j	field	experts	
•  Customer	specific	use	case	
•  Typical	tasks	performed:	
•  Data	modeling	
•  Data	loading	
•  Query	data	
•  Sample	visualization	of	the	concept	
•  Typically	5	-	10	business	days	/	SOW	
•  Agile	development	->	foundation	to	build	project	on	first	selected	use	case(s)	
20
4(+1)	day	Bootcamp	Service	–	2	day	training,	2(+1)	day	PoC	
•  Customer	Value	Proposition	
Comprehensive	on-site	training	(up	to	12	students)	by	Neo	SME,	allowing	
client	team	to	quickly	hit	the	ground	running,	learn	the	fundamentals		and	
create	a	small	PoC		with	simple	data	set.	Training	on	the	job	/	hands-on.	
Key	outcome	is	to	give	project	sponsor	ability	to	shore	value	Neo	to	key	
stakeholders.	
Fast	time	to	Value	
•  Day	1	Intro	to	Graph	DB	and	Cypher	
•  Day	2	Workshop,	Data	-Import,	Modeling	and	Cypher	Best	
Practices	
•  Day	3	Neo4j	Production	aspects	,	Setup	Environment,	Load	
Data	in	Model	
•  Day	4	Customer	Data	Model	and	Query	Review	
•  (Optional:	Day	5	Continue	from	day	4,	Review	and	Q&A)	
•  Out	of	scope	/	custom	
•  Advanced	topics	such	as	APOCs	(Neo4j	Core	and	
Traverser	API’s)	
21	
ü  Service	Description	
Onsite	bootcamp/training,	split	into	2	parts	-	2	days	of	
training	and	2(+1)	days	of	custom	work	building	a	small	
POC,	side-by-side	knowledge	transfer,	sharing	best	
practices,	and	development	on	POC	with	a	Neo4j	expert
Generic	Neo4j	Services	offered	
22	
Evaluation	Phase	 Development	Phase	 Deployment	Phase	
Neo4j	Core	DB	Services	 •  Data	Modeling	
•  Cypher	Query	Language	
•  Data	Import	based	on	Neo4j	
tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  Data	Modeling	Service	
•  Architecture	Design	Service	
•  Cypher	Query	Language	
•  Data	Import	Neo4j	tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  HA	and	Cluster	setup,	
architecture	and	Configuration	
	
	
•  Architecture	Review	Service	
•  Health	Check	and	performance	
tuning	/review	DM,	HA,	Cluster	
and	Cypher	
•  Data	Import	Neo4j	tools	
optimization	
•  Sizing	and	configuration	
assistance	review	and	
optimization	
•  Deployment	Services	
•  Operational	Management	
•  APOC	/	Stored	procedures	
Neo4j	Integration	Services	 •  Data	Import	and	ETL	
•  Customer	specific	Visualization	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	
•  Customer	specific	Vizualisation	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	review	
•  .Net	and	SDN	integration	review	
GraphDB	Domain	Expertise	 •  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	IDM/
IAM	etc	
•  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	
IDM/IAM	etc	
•  Application	related	Services	-	
review
23	
Evaluation	Phase	 Development	Phase	 Deployment	Phase	
Neo4j	Core	DB	Services	 •  Data	Modeling	
•  Cypher	Query	Language	
•  Data	Import	based	on	Neo4j	
tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  Data	Modeling	Service	
•  Architecture	Design	Service	
•  Cypher	Query	Language	
•  Data	Import	Neo4j	tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  HA	and	Cluster	setup,	
architecture	and	Configuration	
	
	
•  Architecture	Review	Service	
•  Health	Check	and	performance	
tuning	/review	DM,	HA,	Cluster	
and	Cypher	
•  Data	Import	Neo4j	tools	
optimization	
•  Sizing	and	configuration	
assistance	review	and	
optimization	
•  Deployment	Services	
•  Operational	Management	
•  APOC	/	Stored	procedures	
Neo4j	Integration	Services	 •  Data	Import	and	ETL	
•  Customer	specific	Visualization	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	
•  Customer	specific	Vizualisation	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	review	
•  .Net	and	SDN	integration	review	
GraphDB	Domain	Expertise	 •  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	IDM/
IAM	etc	
•  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	
IDM/IAM	etc	
•  Application	related	Services	-	
review	
•  Delivering	Services	as	required	on	a	SOW	“per	day”	basis	
•  SOW	definition	together	with	customer	
•  GOAL:	kickstart	project	and	ensure	successful	deployment	using	the	expertise	of	Senior	
Neo4j	Consultants	
Generic	Neo4j	Services	offered
24	
Evaluation	Phase	 Development	Phase	 Deployment	Phase	
Neo4j	Core	DB	Services	 •  Data	Modeling	
•  Cypher	Query	Language	
•  Data	Import	based	on	Neo4j	
tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  Data	Modeling	Service	
•  Architecture	Design	Service	
•  Cypher	Query	Language	
•  Data	Import	Neo4j	tools	
•  Sizing	and	configuration	
assistance	
•  APOC	/	Stored	procedures	
•  HA	and	Cluster	setup,	
architecture	and	Configuration	
	
	
•  Architecture	Review	Service	
•  Health	Check	and	performance	
tuning	/review	DM,	HA,	Cluster	
and	Cypher	
•  Data	Import	Neo4j	tools	
optimization	
•  Sizing	and	configuration	
assistance	review	and	
optimization	
•  Deployment	Services	
•  Operational	Management	
•  APOC	/	Stored	procedures	
Neo4j	Integration	Services	 •  Data	Import	and	ETL	
•  Customer	specific	Visualization	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	
•  Customer	specific	Vizualisation	
•  .Net	and	SDN	integration	
services	
•  Data	Import	and	ETL	review	
•  .Net	and	SDN	integration	review	
GraphDB	Domain	Expertise	 •  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	IDM/
IAM	etc	
•  Application	related	Services:	
Domain	expertise	in	
Recommendations,	Fraud,	
IDM/IAM	etc	
•  Application	related	Services	-	
review	
•  Delivering	Services	as	required	on	a	“per	day”	basis	
•  SOW	definition	together	with	customer	
•  GOAL:	kickstart	project	and	ensure	successful	deployment	using	the	expertise	of	Senior	
Neo4j	Consultants	
Generic	Neo4j	Services	offered
Expert	Services	and	Health	Checks	
•  Provide	in-depth	Neo4j	database	relevant	services:	
	
•  etc	
•  Delivering	services	as	required	on	a	SOW	„per	day“	basis	
•  Project	Managed	by	customer	or	Neo4j	
•  Goal:	ensure	success	and	get	the	project	on	the	right	track	with	the	
expertise	of	Neo4j	Senior	Consultants	
25	
Configuration	/	Settings	 Performance	Tuning/optimization	
Deployment	/	HA	 Scalability	
Architecture	Review	 Cypher	Tuning	
Root	Cause	Analysis	/	App	to	Graph	DB	 APOC	/	Stored	procedures
Prime	Projects:	Neo4j	PS	leading	
Graph	DB	Training	 Graph	DB	Modeling	
Graph	DB	Installation,	
Performance	Tuning,	
Health	Check	etc	
	
Neo4j	
Services	
Graph	DB	
Development	
(eg	Application	Logic)	
Customer	/
Partner	/	SI	
Example	for	
Illustration
Neo4j	PS	with	Partner	/	Customer	
Graph	DB	Training	 Graph	DB	Modeling	
Graph	DB	Installation,	
Performance	Tuning,	
Health	Check	etc	
	
Neo4j	
Services	
Graph	DB	
Development	
(eg	Application	Logic)	
Customer	/	
Partner	/	SI	
DataBase	Core	Services	
Example	for	
Illustration
Neo4j	PS	with	Partner	/	Customer	
Graph	DB	Training	 Graph	DB	Modeling	
Graph	DB	Installation,	
Performance	Tuning,	
Health	Check	etc	
	
Neo4j	
Services	
Graph	DB	
Development	
(eg	Application	Logic)	
Customer	/	
Partner	/	SI	
DataBase	Core	Services	
Project	
Management	
Interfaces	
to	3rd	Party	
Operations	
Application	
Logic	/	Services	
Outside	
GraphDB	
GUI	
Architecture	
Example	for	
Illustration
Neo4j	PS	within	Neo4j	Prime	Responsibility	
Graph	DB	Training	 Graph	DB	Modeling	
Graph	DB	Installation,	
Performance	Tuning,	
Health	Check	etc	
	
Neo4j	
Services	
Graph	DB	
Development	
(eg	Application	Logic)	
Customer	/
Partner	/	SI	
DataBase	Core	Services	
Interfaces	
to	3rd	Party	
Operations	
Application	
Logic	/	Services	
Outside	
GraphDB	
GUI	
Project	
Management	
Architecture	
Example	for	
Illustration
•  Neo4j	leading	smaller	to	medium	sized	customer	projects	
•  Prime	responsibility	with	Neo4j	
•  Neo4j	provides	(graph)	database	expertise	and	Project	Management	
•  Engaging	Neo4j	Solution	partner	network	where	needed	and	possible	
•  Working	with	Partner/SI	and/or	customer	embedded	in	the	broader	
project	team	
•  Goal:	overall	responsibility	with	Neo4j.	Success	of	the	project	ensured	by	
using	the	expertise	of	Neo4j	Senior	Consultants	for	the	critical	DB	core	
services	
	
Neo4j	led	Prime	Projects	
30
Partner/SI	led	Prime	Projects	
•  Partner/SI	Prime	leading	customer	projects	
•  Neo4j	provides	relevant	(graph)	database	and/or	(graph)	domain	expertise		
•  Working	with	Partner/SI	and/or	customer	embedded	in	the	broader	
project	team	
•  Goal:	overall	responsibility	with	Partner/SI.	Success	of	the	project	ensured	
by	using	the	expertise	of	Neo4j	Senior	Consultants	for	the	critical	DB	core	
services	
	
31
Lessons	learned	in	Customer	Neo4j	Service	Engagements	
•  While	the	graph	approach	is	more	intuitive	than	relational	DBs,	it	still	needs	
training	to	“do	the	things	right”	
•  Frequently	made	mistakes:	
•  Re-use	existing	relational	concepts	will	prevent	the	chance	to	re-design	and	be	
successful	with	graphs	
•  Trying	to	do	it	all	by	yourself	after	first	“quick	win”	because	learning	curve	is	very	
fast	
•  Over-engineer	in	the	beginning	and	miss	the	chance	to	build	on	top	of	first	use	case	
in	an	agile	way	
•  Proper	sizing	and	configuration	of	machine	/	memory	/	network	/	cluster	->	ask	for	
help	from	the	experts	
•  Traversing	a	graph	is	fast,	but,	if	you	traverse	the	entire	graph	then	physics	are	still	
against	you	
•  Using	Neo4j	Services	allows	you	to	bring	Senior	Graph	Database	experience	into	
your	project,	accelerate	the	delivery	and	ensures	success	
32
How	to	get	in	touch:	
	
	
Contact	your	regional	Neo4j	Representative,	
or,	
Contact	for	EMEA	/	APAC:		
stefan.kolmar@neo4j.com	
or,	
Find	us	under	http://Neo4j.com	
	33
Some	Resources:	
•  Neo4j	Professional	Services:	
https://neo4j.com/professional-services/	
•  Bootcamps:	https://neo4j.com/professional-services/#bootcamps	
•  Production	Services:	
https://neo4j.com/professional-services/#production-services	
•  Graph	Application	Services:	https://neo4j.com/professional-
services/#graph-application	
•  Neo4j	Solution	Partners:	https://neo4j.com/partners/	
34
Summary	
•  Neo4j	offers	a	broad	range	of	Services	
•  Engage	us	early	to	ensure	success	
•  Your	success	is	our	success!	
	
35
Neo4j	Services	
“How	to	make	your	Graph	DB		
Project	successful”	
May,	2018	
	
Stefan	Kolmar	
VP	Field	Engineering

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