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Neo4j Innovation Lab - Accelerate Innovation through Graph Thinking

Stefan Wendin, Neo4j

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Neo4j Innovation Lab - Accelerate Innovation through Graph Thinking

  1. 1. Neo4j Innovation Lab Neo4j Innovation Lab Accelerate Innovation Through Graph Thinking A PARADIGM SHIFT IN MINDSET
  2. 2. Neo4j Innovation Lab Industry’s Largest Dedicated Investment in Graphs Global Head of Business Design and Strategic Programs Neo4j Innovation Lab Stefan Wendin Neo4j - The Graph Company • Creator of the Neo4j Graph Platform • ~300 employees • HQ in Silicon Valley, other offices include London, Munich, Paris, Stockholm, Malmö… • $170M in funding from Morgan Stanley Expansion Capital, One Peak Partners, Fidelity, Sunstone, Conor, Creandum, and Greenbridge Capital • Over 13M+ downloads, • 250+ enterprise subscription customers with over half with >$1B in revenue PLEASE CONNECT: stefan.wendin@neo4j.com linkedin.com/in/stefanwendin
  3. 3. Neo4j Innovation Lab …and we all know that when a developer call you Steve Jobs it’s not compliment. Competence sweater since 1990
  4. 4. Neo4j Innovation Lab PERSPECTIVES
  5. 5. Neo4j Innovation Lab Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth ― Marcus Aurelius It’s all about perspective PERSPECTIVES
  6. 6. Neo4j Innovation Lab I love child things because there's so much mystery when you're a child. PERSPECTIVES
  7. 7. Neo4j Innovation Lab When you're a child, something as simple as a tree doesn't make sense… PERSPECTIVES
  8. 8. Neo4j Innovation Lab You see it in the distance and it looks small… PERSPECTIVES
  9. 9. Neo4j Innovation Lab IDEATION IS OVERRATED …but as you go closer, it seems to grow
  10. 10. Neo4j Innovation Lab IDEATION IS OVERRATED – you haven't got a handle on the rules when you're a child. 
  11. 11. Neo4j Innovation Lab We think we understand the rules when we become adults but what we really experience is a narrowing of the imagination ― David Lynch
  12. 12. Neo4j Innovation Lab IDEATION IS OVERRATED What most people think innovation looks like…
  13. 13. Neo4j Innovation Lab IDEATION IS OVERRATED What most people working with innovation think innovation looks like… Disruption Status quo
  14. 14. Neo4j Innovation Lab I love child things because there's so much mystery when you're a child. When you're a child, something as simple as a tree doesn't make sense. What I actually do
  15. 15. Neo4j Innovation Lab The limits of my language are the limits of my world ― Ludwig Wittgenstein
  16. 16. Neo4j Innovation Lab (graphs)-[:ARE]->(everywhere)
  17. 17. Neo4j Innovation Lab Most people don’t know when their problem is a graph problem The graph problem problem
  18. 18. Neo4j Innovation Lab A PARADIGM SHIFT IN HOW WE THINK ABOUT DATA Benefits created when we connect people, things, patterns, insights, ecosystems, behavior … We’re living in a world that is increasingly connected.
  19. 19. Neo4j Innovation Lab A PARADIGM SHIFT IN HOW WE THINK ABOUT DATA The reality is that most data is still stored, siloed and processed in the shape of rows, columns and tables But the way most data is stored looks different
  20. 20. Neo4j Innovation Lab A PARADIGM SHIFT IN HOW WE THINK ABOUT DATA the word is not the thing it describes. Whenever the map is confused with the territory, a 'semantic disturbance' is set up in the organism. The disturbance continues until the limitation of the map is recognized The map is not the territory, – Alfred Korzybski Dec 28, 1931.  “A Non-Aristotelian System and its Necessity for Rigour in Mathematics and Physics" 
  21. 21. Neo4j Innovation Lab
  22. 22. Neo4j Innovation Lab A PARADIGM SHIFT IN HOW WE THINK ABOUT DATA Enterprises derive extraordinary value from connections in their data Enabled by Connections But data is stored with legacy technology in silos Held Back by Legacy Companies Are:
  23. 23. Neo4j Innovation Lab Discrete data, as represented in a relational database DATA-STRUCTURE MATTERS
  24. 24. Neo4j Innovation Lab Data represented as a graph DATA-STRUCTURE MATTERS
  25. 25. Neo4j Innovation Lab A Paradigm Shift in How We Think About Data
  26. 26. Neo4j Innovation Lab However every change comes with a cost
  27. 27. Neo4j Innovation Lab 🤮 💩 😭 😬 🤬 😢 😳 😳 😃 🧐 😒 🤩 🥵 THE KUBLER-ROSS – CHANGE CURVE Change Curve The Kubler-Ross
  28. 28. Neo4j Innovation Lab When time spent arguing about something is significantly longer than just testing it. The “another sheet in excel” paradox
  29. 29. Neo4j Innovation Lab
  30. 30. Neo4j Innovation Lab – Yogi Berra / Jan L. A. van de Snepscheut In theory there is no difference between theory and practice. In practice there is.
  31. 31. Neo4j Innovation Lab
  32. 32. Neo4j Innovation Lab Neo4j Innovation Lab Accelerate Innovation Through Graph Thinking A PARADIGM SHIFT IN MINDSET
  33. 33. Neo4j Innovation Lab A PARADIGM SHIFT IN MINDSET • Speed up time-to-validation • Comprehensive learning through prototyping • Craft meaningful value propositions Innovation Task Neo4j Solutions Lab Sweet spot
  34. 34. Neo4j Innovation Lab A PARADIGM SHIFT IN MINDSET Neo4j Solutions Lab Sweet spot Help companies accelerate innovation and digital transformation through graph thinking. What we do We generate and prototype graph projects together with customers and prospects. How we do it Expected Outcome To provide a deep understanding of graph thinking and the new possibilities in innovation and digital transformation that is enabled by adopting Neo4j and graphs. Innovation Lab: Sprint — 4 day workshop Accelerator Program — Four consecutive Lab Sprints Methodology
  35. 35. Neo4j Innovation Lab Identify Target Use Case Generate Data Model Related “Graph Questions” Executive Feedback Presentation Build Prototype/ Wireframes The Lab in A Nutshell 🥜
  36. 36. Neo4j Innovation Lab Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Finalize & Present Day 3.5 The Lab in A Nutshell 🥜
  37. 37. Neo4j Innovation Lab Day 4 1A. FINALIZE PROTOTYPE 2. EXECUTIVE FEEDBACK • Consolidate Queries, Graphs & UI • Assemble presentation • Present result to feedback team • Collect executive feedback • Questions & Answers 2. FINALIZING SPRINT • Consolidation of deliverables • Deciding on possible next steps • Complete sprint Preparing and presentation Prototyping & Executive Feedback FEEDBACK Day 2 – 3 1A. REFINING MODEL • Revisit model • Work out if it’s complete enough • Iterate 3. DEFINING PROTOTYPE • Decide on Use Case • Define final deliverables 1B. STORYBOARDING • Establish premise for prototype • Identify current paradigms • Make case for connections in data, given these paradigms 2A. BUILD QUERIES • Build out queries • Test graph traversals • Match queries with prototype functionality 2B. WIREFRAMING • Build out UI • Build out mock functionality • Collect feedback on UI • Collect feedback on Graph • Make adjustments Splitting up in groups Group A – Data track Group B – UX/UI track • Shifts- exercise • Mapping/Data Flows • Deriving Query Foundation Day 1 Introduction and setting up Graph Thinking & Use Case Generation 1. NEO4J & GRAPH THINKING • The paradigm of connected data and graph thinking • Establish fundamental understanding of Cypher & Neo4j 2. USE CASE DEFINITION 3. INCREMENTAL MODELING • Chose relevant question • Build model • Identify Key Properties • Iterate • Defining Sprint Target Preparing data 2-4 weeks For example ingesting, cleaning and structuring of the data. 
 Support from Neo4j field team can be arranged on demand PREPARATION OUR METHODOLOGY IN A NUTSHELL Innovation Lab Sprint
  38. 38. The Neo4j Innovation Lab Experience Neo4j Innovation Lab
  39. 39. Generating Use Cases Neo4j Innovation Lab
  40. 40. Head of Digital Innovation UX Designer Lead Developer Machine Learning/ Data Scientist Neo4j Innovation Lab
  41. 41. Data Modeling Neo4j Innovation Lab
  42. 42. Adam Cowley, Neo4j Field Engineer Data Modeling Neo4j Innovation Lab
  43. 43. Data Modeling Neo4j Innovation Lab
  44. 44. Building Prototypes
  45. 45. Building Prototypes Neo4j Innovation Lab
  46. 46. Building Prototypes
  47. 47. Neo4j Innovation Lab
  48. 48. Neo4j Innovation Lab Lab Sprint Outcome Explorations and new insights Using Neo4j and graphs to explore new insights from a customer support perspective.
  49. 49. Neo4j Innovation Lab — Baba Shiv Stanford Graduate School of Business “If you build a polished prototype, others will see flaws. If you build a rough prototype, others will see potential”
  50. 50. Neo4j Innovation Lab “Strategy” Customer’s Team (Between 3-8 participants) “IT” “Digitization” “Sales” “Operations” “R&D/Innovation” Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team PARTICIPANTS
  51. 51. Neo4j Innovation Lab Software Companies Heavy Industry FMCG Cruising Companies Logistics Financial Services Media Health Care Energy Telco Industries Use Cases Recommendation Engines Smart Cities Personalization Fraud Detection Data Lineage Construction Planning Regulatory Compliance Media Advertising Systems Supply Chain Preventive Health Care Tools Churn Prediction Customer Service Automation Customer Journey Mapping Retail Bill of Materials Churn Prediction
  52. 52. Neo4j Innovation Lab Feedback Received “The productivity and output enabled by how the days were structure and the exercises within the sessions has been an eye-opener.” — Procter & Gamble “Very impressed. Intense and fun! We got a lot done in just a week. Great experience and super effective.” — Santander Consumer Bank “Unexpected and pretty incredible that it’s possible to achieve such relevant and applicable results in such a limited time period.” — Schibsted Media Group “Involving. Knowledge building. Fun! Extremely valuable and mind opening” — Alfa Laval
  53. 53. Neo4j Innovation Lab Neo4j Innovation Lab The Accelerator program - Transformation at Scale A PARADIGM SHIFT IN MINDSET
  54. 54. Neo4j Innovation Lab Digital Transformation with Graphs Neo4j Innovation Lab
  55. 55. Neo4j Innovation Lab Best in class ACCELERATOR PROGRAM
  56. 56. Neo4j Innovation Lab Airline-customer Large telco in Europe Telco Online Retail Consulting Investment Banking Software Financial Services H120172014 2015 2016 H22017 2018 200 Neo4j Innovation Lab Digital Transformation with Graphs
  57. 57. Neo4j Innovation Lab Innovation Lab Accelerator Program Accelerator Program Example: •Innovation Lab program piloted in 2019, with full roll-out in 2020
  58. 58. Neo4j Innovation Lab Innovation Lab Accelerator Program •In-between Innovation Lab Sprints we provide training, professional services and strategy depending on customer needs.
  59. 59. Neo4j Innovation Lab Global Head of Business Design and Strategic Programs Neo4j Innovation Lab Stefan Wendin PLEASE CONNECT: stefan.wendin@neo4j.com linkedin.com/in/stefanwendin

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