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Neo4j Innovation Lab - Accelerate Innovation through Graph Thinking

Neo4h GraphTalk Stockholm
Stefan Wendin, Neo4j

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Neo4j Innovation Lab - Accelerate Innovation through Graph Thinking

  1. 1. Neo4j Innovation Lab Neo4j Innovation Lab Accelerate Innovation Through Graph Thinking
  2. 2. Neo4j Innovation Lab Global Head of Business Design and Strategic Programs Neo4j Innovation Lab Stefan Wendin stefan.wendin@neo4j.com linkedin.com/in/stefanwendin PLEASE CONNECT:
  3. 3. Neo4j Innovation Lab – Yogi Berra / Jan L. A. van de Snepscheut In theory there is no difference between theory and practice. In practice there is.
  4. 4. Neo4j Innovation Lab What most people think innovation looks like… Me You
  5. 5. Neo4j Innovation Lab What most people working with innovation think innovation looks like… Competence Sweater Disruption Status Quo
  6. 6. Neo4j Innovation Lab I love child things because there's so much mystery when you're a child. When you're a child, something as simple as a tree doesn't make sense. Me You What I actually do…
  7. 7. Neo4j Innovation Lab Once upon a time Some seemingly random shit The End The synopsis of a great journey
  8. 8. Neo4j Innovation Lab IBM Design Thinking Model Google Design Sprint Process Ideo Human Centered Design Model Stanford D School Design Thinking Zurb Design Thinking Model The Double Diamond Model of Design Design Council The rule of the game Everybody has a “Sprint”
  9. 9. Neo4j Innovation Lab IdeationInspiration Implementation Discover Concept Design Do Envision Explore Create Inspire Express Prepare Form Harden Fire& Glaze Research Modeling, Scenarios Framework Design Communicate Discover Design Deliver Discover Define Design Do Explore Discover Concept & Design Implement & Assess Discovery Interpretation Ideation Experimentation Evolution Empathise Define Ideate Prototype TestSTANDFORD IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED The rule of the game Everybody has a “Sprint”
  10. 10. Neo4j Innovation Lab – Murray Walker (BBC motorsport commentator) The lead car is unique, except for the one behind it which is identical.
  11. 11. Neo4j Innovation Lab Neo4j Innovation Lab Accelerate Innovation Through Graph Thinking
  12. 12. Neo4j Innovation Lab A PARADIGM SHIFT IN MINDSET Innovation Task Neo4j Innovation Lab Sweet spot • Speed up time-to-validation • Business, Data/Tech, User • Comprehensive learning through prototyping • Craft meaningful value propositions
  13. 13. Neo4j Innovation Lab A PARADIGM SHIFT IN MINDSET Neo4j Solutions Lab Sweet spot Help companies accelerate innovation and digital transformation through graph thinking. What we do We generate and prototype graph projects together with customers and prospects. How we do it Expected Outcome To provide a deep understanding of graph thinking and the new possibilities in innovation and digital transformation that is enabled by adopting Neo4j and graphs. Innovation Lab: Sprint — 4 day workshop Accelerator Program — Four consecutive Lab Sprints Methodology
  14. 14. Neo4j Innovation Lab Our Methodology in A Nutshell Innovation Lab Sprint Identify Target Use Case Generate Data ModelRelated “Graph Questions” Executive Feedback PresentationBuild Prototype/Wireframes
  15. 15. Neo4j Innovation Lab Executive Feedback Presentation Executive Feedback Presentation Build Prototype/Wireframes Key entitiesNorth StarOpportunitiesChallenges Identify Target Use Case Generate Data Model Related “Graph Questions” Source data to populate model Storyboarding/ Mockups Identify Stakeholders / Personas / Synopsis Build QueryImport Data Finalize & Present Day 4 Our Methodology in A Nutshell Innovation Lab Sprint
  16. 16. Neo4j Innovation Lab Generating Use Cases
  17. 17. Neo4j Innovation Lab Generating Use Cases
  18. 18. Neo4j Innovation Lab CIO BI Analysts Chief Architect Generating Use Cases
  19. 19. Neo4j Innovation Lab
  20. 20. Neo4j Innovation Lab Head of Digital Innovation UX Designer Lead Developer Machine Learning/ Data Scientist
  21. 21. Neo4j Innovation Lab Data Modeling
  22. 22. Neo4j Innovation Lab Adam Cowley, Neo4j Field Engineer Data Modeling
  23. 23. Neo4j Innovation Lab Data Modeling
  24. 24. Neo4j Innovation Lab UX-Designer UX Designer Risk Analyst CIO Building Prototypes
  25. 25. Neo4j Innovation Lab — Baba Shiv Stanford Graduate School of Business “If you build a polished prototype, others will see flaws. If you build a rough prototype, others will see potential”
  26. 26. Neo4j Innovation Lab Building Prototypes
  27. 27. Neo4j Innovation Lab Building Prototypes
  28. 28. Neo4j Innovation Lab Building Prototypes
  29. 29. Neo4j Innovation Lab Building Prototypes Neo4j Innovation Lab
  30. 30. Neo4j Innovation Lab Building Prototypes
  31. 31. Neo4j Innovation Lab
  32. 32. Neo4j Innovation Lab Prototyping use cases The Innovation Lab is all about
  33. 33. Neo4j Innovation Lab What use case to prototype? How do we choose
  34. 34. Neo4j Innovation Lab Themes Use Case Datasources Planning Active Available Inventory Supply chain data, activities data, etc Showing me things that are relevant to me Products, Hospitality, Activities data Showing me things what's relevant, and incentives to buy Products, Hospitality, Activities data, Promotions Showing me things what's relevant, whith incentives to buy, with dynamic pricing Products, Hospitality, Activities data, Promotions Frictionless boarding, intelligence on guest pre-board journey Registration-data, identification-tech data Social interaction/feedback Social interactions between guests Social media data, Registration data, Planning data Event planning portal Event planning data, Activities-data, hospitality-data External Social Media Feedback (API) Social Network-data, Event Planning Data Explicit feedback Social Network-data, Feedback-data Implicit feedback Guest data, activities data Organic groups/group perks/cruising buddies Guest data, activities data Lessons learned Knowlegde Graphs Layer Exlpore cruise/product options through conversational AI Knowlegde Graphs, Guest Data, Hospitality Data Guests interacts through multiple channels Network-data, Guest data, Activities data Sense Respond Trouble shooting/root-cause (wifi is down to sensors being off) Network-data on shore side analysis - Ship goes ghost (root cause analysis) Network-data, Cloud data Medical alerts for preventing detecting trends and outbreaks Medical data, activities data, guest data Development services, staging services (micro services) Network-data, Cloud data Ship optimization Space optimization (this bar is full, this bar is not) Sensor-data, guest-data, hospitality-data Crew has better data to optimize the ship/decision IT/Engineers/Digital products Automate ship optimization, lessons learned Network-data Optimized guest/crew interaction (crew gratuities, feedback, performance review/incentives) Scheduling-data, crew-data, employee-data Digital signage (optimized sales/marketing etc) Sales&marketing-data Scaling horizontally Ship related questions/queries All data relevant to ships Fleet related questions/queries Horizontal data relevant to fleet Shore side analysis Backlog of Potential Graph Use Cases What to choose?
  35. 35. Neo4j Innovation Lab Four Guiding Principles 1. Scalability 2. Cross-functionality 3. Improve User Experience 4. Financial Benefits
  36. 36. Neo4j Innovation Lab Four Guiding Principles 1. Scalability 2. Cross-functionality 3. Improve User Experience 4. Financial Benefits
  37. 37. Neo4j Innovation Lab Data-IntelligenceEntities Ways to Scale ThingsUsers Apps Data Sources Data- Connections SCALABILITY
  38. 38. Neo4j Innovation Lab Data-Intelligence Data Quality, Connected Data, Real-time Analytics etc. Entities Users,Consumers,Thingsetc. Framework inspiration: Scott Galloway, NYU SCALABILITY
  39. 39. Neo4j Innovation Lab Data-Intelligence Data Quality, Connected Data, Real-time Analytics etc. Entities Users,Consumers,Thingsetc. Framework inspiration: Scott Galloway, NYU connected enterprise Platforms Built Around Connected Data SCALABILITY
  40. 40. Neo4j Innovation Lab The Power of a simple model Case Study: The Consumer Web SCALABILITY
  41. 41. Neo4j Innovation Lab Four Guiding Principles 1. Scalability 2. Cross-functionality 3. Improve User Experience 4. Financial Benefits
  42. 42. Neo4j Innovation Lab Silos Potential Raw Data to Capture Data Warehouse Data Lakes Capture complexities 💡 AI/ML- Pipelines Graphs provide context Graphs are cross- functional by default CROSS-FUNCTIONALITY
  43. 43. Neo4j Innovation Lab UserPoints Products Ad REType SubS T Property Location Inventory Task • Orion • WST • WST • RMP • OMT • WD • InCalendar • Aggregation Filters • DataLake • Navigator collection • Google Maps • OMT • Victoria • OMT • Orion • WST • CEI • SMP • Victoria • PP-tool • Orion • WTS • iNotes • OMT • Victoria • PP-tool • iNotes • 3rd Party • DataLake • RDBMS • Salesforce • Survey Tool Data Sources A Data Model Example CROSS-FUNCTIONALITY
  44. 44. Neo4j Innovation Lab Connecting silos transforms companies A Decade of Learning from Enterprise Adoption CROSS-FUNCTIONALITY
  45. 45. Neo4j Innovation Lab Connected insights leads to revelations you wouldn’t have access to any other way A Decade of Learning from Enterprise Adoption CROSS-FUNCTIONALITY
  46. 46. Neo4j Innovation Lab Connected data use cases spawn more use cases (data-network effects) A Decade of Learning from Enterprise Adoption CROSS-FUNCTIONALITY
  47. 47. Neo4j Innovation Lab Four Guiding Principles 1. Scalability 2. Cross-functionality 3. Improve User Experience 4. Financial Benefits
  48. 48. Neo4j Innovation Lab Hierarchies On Stage Business Processes Linear Supply Chain Information Behind the Scene Data Structure IMPROVE USER EXPERIENCE
  49. 49. Neo4j Innovation Lab Organizations Dynamic Supply Chain Knowledge On Stage Business Processes Behind the Scene Data Structure IMPROVE USER EXPERIENCE
  50. 50. Neo4j Innovation Lab Compute complexity Eliminate Friction User Experience Underlying Data IMPROVE USER EXPERIENCE
  51. 51. Neo4j Innovation Lab Compute complexity Eliminate Friction User Experience Underlying Data Research Planning Testing Execution Feedback Completion 3rd Party Sources Journals Internet Social Media User sample set Choose date Assign Roles Source team User feedback Adjustments First Iterations Track Key Metrics Engage with Users Monitor Launch Metrics Feedback Performance Feedback User Feedback Report Key Learnings Contingency plan IMPROVE USER EXPERIENCE
  52. 52. Neo4j Innovation Lab Compute complexity User Experience Underlying Data Campaign details Recommendation Estimated performance Live dashboard Brands Formats [ Recommended add ons Media solutions Native artikel 300 000 kr OMNI Native story 280 000 kr OMNI Programmatic display DIGITAL TEAM Campaign tracking INSIGHT TEAM Tailored ad hoc market research INSIGHTS TEAM Display 240 000 kr OMNI Native artikel 300 000 kr SvD Display 240 000 kr SvD Display 140 000 kr Aftonbladet CAMPAIGN ESTIMATION Buy 15 million impressions reach 6,5 million individuals with frequency 2,3 SvD Aftonbladet OMNI Export to excelDownload Niklas Forsberg Display Chocolate without shortcuts Native Chocolate without shortcuts FAZER Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. SSI Insights Chocolate without shortcuts Campaign recommendation Data-Lineage Dashboards Reports Business Users IMPROVE USER EXPERIENCE
  53. 53. Neo4j Innovation Lab Compute complexity User Experience Underlying Data Consumer Facing Applications Laptop Tablets Phone Wearables The Store People who bought Side Table also bought: Similar product in from Home Office Series: Hi, login My AccountSearch se Series 15% off Dreamhouse Series 15% off All departments Living room | Kitchen | Hallway | Lightning | Bedroom | Garden | Home Office Space Tra c k O rd e r s |   G i f t C a rd s |   S t o re fi n d e r | C re d i t C a rd | G ro c e r y P i c k u p |   H e lp Wood Side Table $110 Green Side Table $135 Walnut Side Table $120 Coffee Table $235 Low Book Shelf $150 Bed Side Table $90 IMPROVE USER EXPERIENCE
  54. 54. Neo4j Innovation Lab RDBMSRDBMS RDBMS RDBMS RDBMS RDBMS RDBMS RDBMS Challenges today: Legacy systems in disparate silos, don’t capture complexity very well User Experience Underlying Data Consumer Facing Applications Laptop Tablets Phone Wearables The Store People who bought Side Table also bought: Similar product in from Home Office Series: Hi, login My AccountSearch se Series 15% off Dreamhouse Series 15% off All departments Living room | Kitchen | Hallway | Lightning | Bedroom | Garden | Home Office Space Tra c k O rd e r s |   G i f t C a rd s |   S t o re fi n d e r | C re d i t C a rd | G ro c e r y P i c k u p |   H e lp Wood Side Table $110 Green Side Table $135 Walnut Side Table $120 Coffee Table $235 Low Book Shelf $150 Bed Side Table $90
  55. 55. Neo4j Innovation Lab RDBMSRDBMS RDBMS User Experience Underlying Data Laptop Tablets Phone Wearables The Store People who bought Side Table also bought: Similar product in from Home Office Series: Hi, login My AccountSearch se Series 15% off Dreamhouse Series 15% off All departments Living room | Kitchen | Hallway | Lightning | Bedroom | Garden | Home Office Space Tra c k O rd e r s |   G i f t C a rd s |   S t o re fi n d e r | C re d i t C a rd | G ro c e r y P i c k u p |   H e lp Wood Side Table $110 Green Side Table $135 Walnut Side Table $120 Coffee Table $235 Low Book Shelf $150 Bed Side Table $90 Consumer Facing Applications RDBMS RDBMS RDBMS RDBMS RDBMS IMPROVE USER EXPERIENCE
  56. 56. Neo4j Innovation Lab Four Guiding Principles 1. Scalability 2. Cross-functionality 3. Improve User Experience 4. Financial Benefits
  57. 57. Neo4j Innovation Lab / VFI-score Value, Feasibility, Innovation-score FINANCIAL BENEFITS
  58. 58. Neo4j Innovation Lab / VFI-score Value, Feasibility, Innovation-score Example “Heat Map” FINANCIAL BENEFITS
  59. 59. Neo4j Innovation Lab How to Engage with the Neo4j Innovation Lab?
  60. 60. Neo4j Innovation Lab OUR METHODOLOGY IN A NUTSHELL Innovation Lab Sprint
  61. 61. Neo4j Innovation Lab OUR METHODOLOGY IN A NUTSHELL Innovation Lab Sprint The Accelerator Program
  62. 62. Neo4j Innovation Lab “Strategy” Customer’s Team (Between 3-8 participants) “IT” “Digitization” “Sales” “Operations” “R&D/Innovation” Neo4j Field Engineer • Facilitates graph-modeling exercises • Expert in Neo4j/Architecture & Data Science • Cypher-queries for prototype UX-designer • Facilitates storyboarding/wireframing • Builds UI-tool for prototype Labs Leader • Head facilitator & Team Leader • Facilitates the use case generation-segment • Project manages prototyping Neo4j Innovation Lab Team + Facilitation Engineering/ Data Science Design Neo4j Innovation Lab Team THE TEAM
  63. 63. Neo4j Innovation Lab 40+ Projects so far… Dramatically Decreased Time to Validation 2 Develop 3 Proof of Concept Understand 1 Validate 4Time Money Innovation Lab Impact
  64. 64. Neo4j Innovation Lab 40+ Projects so far… Dramatically Decreased Time to Validation Innovation Lab Impact Increase in Use Case Accuracy Neo4j Innovation Lab Sweet spot
  65. 65. Neo4j Innovation Lab Software Companies Heavy Industry FMCG Cruising Companies Logistics Financial Services Media Health Care Energy Telco Industries Use Cases Recommendation Engines Smart Cities Personalization Fraud Detection Data Lineage Construction Planning Regulatory Compliance Media Advertising Systems Supply Chain Preventive Health Care Tools Churn Prediction Customer Service Automation Customer Journey Mapping Retail Bill of Materials Churn Prediction Knowledge Graphs Master Data Management Network Topology - Pathfinding
  66. 66. Neo4j Innovation Lab “Very impressed. Intense and fun! We got a lot done in just a week. Great experience and super effective.” — Santander Consumer Bank “Unexpected and pretty incredible that it’s possible to achieve such relevant and applicable results in such a limited time period.” — Schibsted Media Group “The productivity and output enabled by how the days were structure and the exercises within the sessions has been an eye-opener.” — Procter & Gamble FEEDBACK RECEIVED “Involving. Knowledge building. Fun! Extremely valuable and mind opening” — Alfa Laval
  67. 67. Neo4j Innovation Lab We aren’t rational human beings. We are rationalizing human beings, and our behavior is informed by our culturally- constructed world view. That is, the way we see the world informs how we show up in the world.
  68. 68. Neo4j Innovation Lab Global Head of Business Design and Strategic Programs Neo4j Innovation Lab Stefan Wendin PLEASE CONNECT: stefan.wendin@neo4j.com stefan.wendin@neo4j.com linkedin.com/in/stefanwendin PLEASE CONNECT:

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