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Build	Intelligent	
Applications	at	
Internet-Scale	
Neo4j	on	MS	Azure
June	22,	2017
Native Graph Database on
• Amy Hodler, Partner Marketing Mgr., Neo4j
• amy.hodler@neo4j.com
• Igor Borojevic, Director Product
Management, Neo4j
• igor.borojevic@neo4j.com
• Shawn Elliott, Microsoft	Cloud	Architect	
(TED/DX), Microsoft
• shawn.elliott@microsoft.com
§ The Connected Enterprise
§ Graph Databases
§ Graph in the Cloud?
§ How to Get Started
§ Why Native-Graph?
The Connected
Enterprise
Your Enterprise Is Driven by Connections
Your Decision Applications Should be Too
Engagement
Economy
Single, Always Current,
View of Relationships
Framework for Real-Time
Decision Making
Exceptionally
Flexible Models
Disruptions and Dynamic
Markets
Intertwined Products and
Services
Thrive as a Data-Driven, Connected Enterprise
Neo4j helps us to understand our online shoppers’
behavior and the relationship between our
customers and products, providing a perfect tool for
real-time product recommendations.” – Marcos
Wada, Walmart
“
With Neo4j, we’ve been able to take our average
processing time [for pricing operations] from over
four minutes to about 13 seconds… and reduce our
overall infrastructure cost by about 50%.” – Scott
Grimes, Marriott
“
Graph analysis is possibly the single most effective
competitive differentiator for organizations pursuing
data-driven operations and decisions after the
design of data capture.” – Gartner
“
Build apps to accelerate
productivity and effectiveness
Eliminate stale
recommendations
Leverage hidden
relationships and
quickly pivot
Single, Always Current,
View of Relationships
Framework for Real-
Time Decision Making
Exceptionally
Flexible Models
Graph Databases
Focused on
Connections
Polling	Question
Unlike other database models,
Neo4j connects data
as it stores it
Unlike other database models,
Relational Databases
Perform Well For:
• Well-understood data structures that don’t
change too frequently
• Known problems involving discrete parts of the
data, or minimal connectivity
Graph Databases
Perform Well For:
• Systems where the data topology is difficult to predict but
needs to be efficiently handled
• Dynamic requirements
• Whenever relationships in between your data contribute
meaning and value
Representing and Storing Data
Different Models for Different Needs
Graph is Hot
DB-Engines	Rankings
Popularity	of	Database	Models	since	2013
Common Graph Database Uses
Real-Time
Recommendations
Identity & Access
Management
Fraud
Detection
Network &
IT Operations
Master Data &
Data Lineage
Knowledge Graph
Real-World	Case	Studies
Graph in the
Cloud?
Polling	Question
Augmenting datasets are essential for
many use cases
New datasets will emerge
Data Co-Location for Graph Workloads
Time is Right for Neo4j on MS Azure
Massive consumer generated content is
already in the cloud
Corporate workloads are moving to cloud
You Don’t Have All
the Information
Bring Decisions
Closer to the Data
‘Cloud spending is growing at 4.5
times the rate of IT spending and is
expected to increase to 6 times the
rate.’
IDC-Sept 2016
‘Microsoft Azure is viewed as the
platform that customers would most
likely purchase or renew going
forward’
Cowen – May 2017
Native graph databases have extremely flexible data models
Simplify adding and changing datasets
Cloud is a natural platform for dealing with changes
Easily add and configure Neo4j High Availability Clusters on
MS Azure
Flexible Graph. Elastic Cloud.
Relationships
Constantly Change
Workloads are
Unpredictable
Embedded security with Neo4j and MS
Azure
ACID data integrity
Microsoft managed platform
Trusted
Neo4j on MS Azure
Trusted Enterprise
Environment
‘Over 2/3rd of cybersecurity
professionals indicate teams are still
learning how to apply security to
cloud options and over 50% admit
they don’t have the right staff.’
ESG- 2017
‘. . . And 30% are looking for help
through managed service providers.’
Cybersecurity Insiders- 2017
Simplify Graph Exploration and Use
MS Azure ARM deployment of Neo4j
Focus on your application with the
infrastructure taken care of
Up and running in an hour
Use your own or a sample dataset
Quickly explore what’s possible
Start Now
Simplify
Getting Started
Polling	Question
Why Native
Graph?
Lots of Activity
DB-Engines	Rankings
Greater Neo4j
adoption than
the next top
10 combined
DB-Engines	Rankings
Neo4j Dominance
Related Data – Stored in Disparate Silos
Multiply the Value of Your Data
Index-free	adjacency
ensures	lighting-fast	retrieval	of	
data	and	relationships
Completely Focused. Exceptionally Flexible.
Store data more
efficiently with 20x
workload on 50% less
resources
Performance	at	Scale
Easy-to-use tools,
query language and
procedures from a
thriving community
Accelerate	Productivity	
Enhance existing
solutions with data
relationships and
integrated data siloes
Sustainable	
Advantage
Easily add, remove or
change data sources
without schema
changes or downtime
Critical Agility
Innovate
leveraging
relationships
Query results
in milliseconds
vs. minutes
Most PoC
projects
deployed in
under a week
Continuously
captures connections
and naturally stores
the relationships
Adapt data
models to
business
changes in
minutes
Neo4j is the World’s Leading Native
Graph Database.
We provide a technology that gives
any organization the ability to
leverage connections in data
. . . in real-time.
Industry Leaders use Neo4j
• Azure	MarketPlace	
• Availability	blog
• Step	by	Step	setup	blog	
• Neo4j	Cloud	Developers	Guide
We Can Help
Ask Me How
• Amy.Hodler@neo4j.com
• Igor.Borojevic@neo4j.com
Don’t Forget
You Have
Choices
Public or Private
New To Graph
Concepts?
We’re Here to Help
Match Resources to
Your Graph Workload
Memory Matters

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Neo4j on Microsoft Azure

  • 2. Native Graph Database on • Amy Hodler, Partner Marketing Mgr., Neo4j • amy.hodler@neo4j.com • Igor Borojevic, Director Product Management, Neo4j • igor.borojevic@neo4j.com • Shawn Elliott, Microsoft Cloud Architect (TED/DX), Microsoft • shawn.elliott@microsoft.com § The Connected Enterprise § Graph Databases § Graph in the Cloud? § How to Get Started § Why Native-Graph?
  • 4. Your Enterprise Is Driven by Connections Your Decision Applications Should be Too Engagement Economy Single, Always Current, View of Relationships Framework for Real-Time Decision Making Exceptionally Flexible Models Disruptions and Dynamic Markets Intertwined Products and Services
  • 5. Thrive as a Data-Driven, Connected Enterprise Neo4j helps us to understand our online shoppers’ behavior and the relationship between our customers and products, providing a perfect tool for real-time product recommendations.” – Marcos Wada, Walmart “ With Neo4j, we’ve been able to take our average processing time [for pricing operations] from over four minutes to about 13 seconds… and reduce our overall infrastructure cost by about 50%.” – Scott Grimes, Marriott “ Graph analysis is possibly the single most effective competitive differentiator for organizations pursuing data-driven operations and decisions after the design of data capture.” – Gartner “ Build apps to accelerate productivity and effectiveness Eliminate stale recommendations Leverage hidden relationships and quickly pivot Single, Always Current, View of Relationships Framework for Real- Time Decision Making Exceptionally Flexible Models
  • 8. Neo4j connects data as it stores it Unlike other database models,
  • 9. Relational Databases Perform Well For: • Well-understood data structures that don’t change too frequently • Known problems involving discrete parts of the data, or minimal connectivity Graph Databases Perform Well For: • Systems where the data topology is difficult to predict but needs to be efficiently handled • Dynamic requirements • Whenever relationships in between your data contribute meaning and value Representing and Storing Data Different Models for Different Needs
  • 11. Common Graph Database Uses Real-Time Recommendations Identity & Access Management Fraud Detection Network & IT Operations Master Data & Data Lineage Knowledge Graph Real-World Case Studies
  • 13. Augmenting datasets are essential for many use cases New datasets will emerge Data Co-Location for Graph Workloads Time is Right for Neo4j on MS Azure Massive consumer generated content is already in the cloud Corporate workloads are moving to cloud You Don’t Have All the Information Bring Decisions Closer to the Data ‘Cloud spending is growing at 4.5 times the rate of IT spending and is expected to increase to 6 times the rate.’ IDC-Sept 2016 ‘Microsoft Azure is viewed as the platform that customers would most likely purchase or renew going forward’ Cowen – May 2017
  • 14. Native graph databases have extremely flexible data models Simplify adding and changing datasets Cloud is a natural platform for dealing with changes Easily add and configure Neo4j High Availability Clusters on MS Azure Flexible Graph. Elastic Cloud. Relationships Constantly Change Workloads are Unpredictable
  • 15. Embedded security with Neo4j and MS Azure ACID data integrity Microsoft managed platform Trusted Neo4j on MS Azure Trusted Enterprise Environment ‘Over 2/3rd of cybersecurity professionals indicate teams are still learning how to apply security to cloud options and over 50% admit they don’t have the right staff.’ ESG- 2017 ‘. . . And 30% are looking for help through managed service providers.’ Cybersecurity Insiders- 2017
  • 16. Simplify Graph Exploration and Use MS Azure ARM deployment of Neo4j Focus on your application with the infrastructure taken care of Up and running in an hour Use your own or a sample dataset Quickly explore what’s possible Start Now Simplify
  • 19.
  • 20.
  • 22. Greater Neo4j adoption than the next top 10 combined DB-Engines Rankings Neo4j Dominance
  • 23. Related Data – Stored in Disparate Silos Multiply the Value of Your Data
  • 25. Completely Focused. Exceptionally Flexible. Store data more efficiently with 20x workload on 50% less resources Performance at Scale Easy-to-use tools, query language and procedures from a thriving community Accelerate Productivity Enhance existing solutions with data relationships and integrated data siloes Sustainable Advantage Easily add, remove or change data sources without schema changes or downtime Critical Agility Innovate leveraging relationships Query results in milliseconds vs. minutes Most PoC projects deployed in under a week Continuously captures connections and naturally stores the relationships Adapt data models to business changes in minutes
  • 26. Neo4j is the World’s Leading Native Graph Database. We provide a technology that gives any organization the ability to leverage connections in data . . . in real-time.
  • 28. • Azure MarketPlace • Availability blog • Step by Step setup blog • Neo4j Cloud Developers Guide We Can Help Ask Me How • Amy.Hodler@neo4j.com • Igor.Borojevic@neo4j.com
  • 29. Don’t Forget You Have Choices Public or Private New To Graph Concepts? We’re Here to Help Match Resources to Your Graph Workload Memory Matters