A comprehensive market analysis completed in 2016 which formed the basis of new VR solution that is being built by the team. A good read for some one who is looking to get a head start

1. Virtual Reality &
Augmented Reality?
Market Study
Research Analysis

2. Technology
Technologies Analyzed
Oculus
Rift
HTC
Vive
Project
Morph-
eus
OSVR
HDK VR/AR

3. All about Software
 All of the development is based around the game engine used.
 Unity and Unreal are the main choices
 The SDKs involved allow for interfacing the game engine with the
specific product.
 Only Hololens has an emulator.

4. Snapshot of Comparison
Devices Oculus Rift HoloLens HTC Vive Tango Samsung Gear
Price - Stand Alone $599.00 $3,000.00 $799.00 <500 $100.00
Price - w ith Estim ated
Additions $1,999.00 $3,000.00 $1,999.00 - $900.00
Receive Date Jul-16 Jul-16 Jul-16 summer 2016 Jul-16
Capabilities VR AR?+VR AR?+VR AR VR
Independent Operation No Yes No Yes No
Portability No Yes No Yes Yes
Required Hardw are Pow erful Computer None Pow erful Computer Just the device
Samsung Phone S6 or
Note 5 and Above
SDK Ow n Ow n OpenVR Unity and java API or C API
Andriod SDK/
Cardboard SDK
SDK Com plexity
Controller
Controller(xbox)
Included + In house
Controller Under
Development
Controller Included but not
needed Motion Controller(free) None
Controller to be
Purchased (~50)
Headphones Included Included Included Not included Not Included
Weight 0.82 lbs (370 g)
Ease of building new
applications Moderate Moderate Moderate Moderate Moderate
Features
Display 2160 x 1200 pixel HUE(heads up display) 2160 x 1200 pixel 7.02" 1920x1200
Based on Phone, w ill be
low er than the phone
Immersion Complete Partial Complete Complete
Voice Control No Yes No No No
Interface Gestures,Gaze,Voice,controller Pose: orientatio in 6 DOF
Gestures No Yes No No No
Field Of View 110 Complete 110 120 96
Refresh Rate 90Hz N/A 90Hz 60Hz
Precision Tracking 360 N/A 360 360/Yes No
Chaperone System No N/A Yes No No
Tracking Area 5x11 N/A 15x15 Yes None
Sensors IMU + Constellation
An array of sensors, 18
sensors
IMU, laser position
sensor, front-facing
camera , 36 sensors
Motion tracking, depth
sensor, accelerometre,
gyroscope,GPS, compass IMU + Proximity
OS Pow erful Computer Ow n - HPU Pow erful Computer Android 4.4 kitkat Phone

5. Pugh Matrix
Scale : 0 -
Not present
at all;
feature not
demonstrat
ed or seen
1: Can be
implemente
d for
applications
if needed
2: Feature
works
minimally
3: Feature
exceeds
expectation
s

6. Use Cases

7. Use Cases of Oculus Rift
02
04
0605
03
01
Gaming Social
Networking
Marketing
Architecture Modelling and
Designing
360 Virtual
Tourism
Big Data Analysis
Stock Market
See Ancient Rome and Colosseum
Virtual Tour of College Campus
Real Estate Virtual Tour
Big data visualization, identify trends and see in 3D
Bloomberg terminals in Virtual Reality
Access Facebook and Netflix using Rift
Lowe’s Room – visualize rooms and place things
3D Object Modelling - Spider
Creation of 3D buildings
Wells Fargo Marketing
Star Trek Gaming
Using Virtuix Omni – makes you a part
of the game
Wells Fargo Article on Virtual Reality
Roller Coaster Ride
First Medical Surgery
Immersive Space Exploration to Mars - NASA
Online Education - Jackson College
A cross reality system which combines real and virtual world.
Stress and Anxiety Therapy
AltaSpace VR – your computer in virtual reality
High Fidelity Real time shopping

8. Immersive Gaming
Wider potential for non-
gaming applications – 3D
models, simulations,
marketing
Fast head tracking
performance, adjustable
focus
Gamers, early
adopters of
technology, age 20-30
years, males,
people’s willingness to
spend, researchers,
Facebook Branding
Value Proposition – Oculus Rift

9. Market Feedback – Oculus Rift
 Looks and feels like a highly
refined product
 Exclusivity with some excellent
games
 Quick and easy setup
 Lack of motion controllers, still not
released
 Mostly a stationary experience so far.
What’s Good?
What’s Bad?

10. Use Cases of HoloLens
02
04
0605
03
01
Science and Education Social Networking
Marketing
Architecture Modelling and
DesigningTraining and Inspection
Big Data Analysis & Stock
Market
Japanese Airlines: Training
Airbus: Inspection
Citi Bank: AR for stock trading
Skype: Live video chat with AR
Lowe’s Room
Volvo
Volvo customer relationship
Case Western Reserve University
Dartmouth University: Education of
visually Impaired
Auto Desk
Trimble
NUI graph: App for windows 10 (WIP)
NASA: Sidekick project
NASA: Mars to Earth program
Mixed and Augmented Reality games

11. Three-dimensional
holograms blended with
your real world
Remote training and
support, first-responder
emergency management,
virtual conferences
Interactive art and media,
human-computer
interaction and data
visualization
Offered to enterprises
and normal users
alike
Microsoft Branding
Value Proposition – HoloLens

12. Market Feedback – HoloLens
 Gaze and gesture control are very
responsive
 Spatial audio
 Self-contained, no bulky wires or
system
 Narrow Angle for viewing
 Lack of consistency in picking up
control inputs
What’s Good?
What’s Bad?

13. Use Cases of Samsung Gear VR
02
04
03
01
Gaming
Social Networking
Car Selection
360 Virtual Tourism
Virtual Test Ride with Audi
Virtual Tour
In flight movie facility for first class passengers
Watch YouTube Videos in 3D
Watch movies on Netflix
Superman roller coaster at Six Flags Play Avengers game
AltaSpace VR – your computer in virtual reality

14. Immersive Gaming
Watching movie and TV
shows with the same
effects
Fast head tracking
performance, adjustable
focus
Gamers, early
adopters of
technology, All market
segments who use
PhoneSamsung Branding
– compatible with
phone
Value Proposition – Samsung Gear

15. Use Cases of HTC Vive
02
04
03
01
Gaming
Entertainment
Car Manufacturing and
Testing
Education
Gaming experience and combine real and virtual world
Biology made simpler
Crime Scenes to Court Room
BMV
Go Skin to create virtual illustrations
Audi
Disney Trailers made in VR
AltaSpace VR – your computer in virtual realityHigh Fidelity Real time shopping

16. Room-scale VR,
immersive feel
Mix of AR+VR
Doesn’t include add-ons
Gamers, early
adopters of
technology
Gaming,entertainment,
education
Value Proposition – HTC Vive

17. Market Feedback – HTC Vive
 Room Scale VR makes for a Fun
experience
 Chaperone and Front facing
Camera
 Good Motion Tracking + Motion
Tracking Controls
 Partnership with Steam – a very
common game platform
 Bulky and aesthetically lacking
 Getting started is cumbersome
 Many of the games feel unfinished
What’s Good?
What’s Bad?

18. Use Cases of Project Tango
02
04
0605
03
01
Gaming Environment Mapping
Marketing
Architecture Modelling and
Designing
Education and Learning
Motion Tracking
6 Degree of freedom games
Lowe’s: Complete AR app for home needs
Way Fair: AR for home design
Museum experience using AR
Solar simulator at scale using AR
Indoor navigation and learning surroundings Aisle411 – Shopping made easier for Walgreens
Carnegie Mellon: Gotan project to learn
NASA: To send robots and make safe for humans
Matterport helps to learn the area
Morrison Utility services calculates depth and volume to excavate
Fiat Chrysler Automobiles configurator by Accenture
Target launched bullseye playground for retail experience

19. Offers AR platform
Maps indoors by motion
tracking and area
learning.
Motion tracking allows to
trace a path or teach
routes.
Area description file of
the store can be used
to navigate directly to
products
Tango aims to reach
every segment in the
market by launching it
on phones
Value Proposition – Project Tango

20. Market Feedback – Project Tango
 Impressive Hardware
 Object mapping is fast and
accurate
 Positional Tracking is well ahead
of competition
 Great amounts of Potential
 Lacks impressive apps to put it over
the top
What’s Good?
What’s Bad?