How to Create Social Media Visuals That Engage & Convert
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NEPA BlogCon 2016 Session 9 presented by Britney Kolodziej of JAM Marketing Group.
![Or rather…
How to Not Leave
Your Blog Hanging
Like Me at My High
School Prom
[A True Story]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How to Create Social Media Visuals That Engage & Convert
- 1. Social Media Visuals That Engage & Convert Presented by Britney Kolodziej
- 2. Or rather… How to Not Leave Your Blog Hanging Like Me at My High School Prom [A True Story]
- 3. Have you ever felt like that? [Don’t play me. I know you have.]
- 4. But that’s exactly what you’re doing to your content.
- 5. But.. “Seth Godin doesn’t do that and everyone reads his stuff.” “Ash Ambirge doesn’t do that and everyone reads her stuff.” “_________ doesn’t do that and they’re doing fine.”
- 6. Facebook posts with images see 2.3X more engagement than those without images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5
- 7. Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. https://blog.kissmetrics.com/creating-visual-content/
- 8. The Instagram community has grown to more than 500 million as of June 2016. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-u
- 9. Content with relevant images gets 94% more views than content without relevant images. https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-cam
- 10. Visual content is more than 40X more likely to get shared on social media than other types of content. https://blog.bufferapp.com/infographics-visual-content-marketing
- 11. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-aw
- 12. Oh, actually.. “I use visuals all the time! I’m good, Brit."
- 13. How Visuals Can Engage & Convert
- 14. How Visuals Can Engage & Convert SCROLLING Poorly-Branded Visual Brand is Not Recognized Who Knows?
- 15. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand is Recognized
- 16. How Visuals Can Engage & Convert SCROLLING Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy Brand is Recognized
- 17. How to Create & Where to Place
- 23. Add text Step 4
- 31. Where to Place These Visuals Set horizontal image as “Featured Image” on your blog post This will orient properly for Facebook, Instagram, LinkedIn and Twitter Place vertical image within blog post copy This will orient properly for Instagram and Pinterest
- 32. Add HORIZONTAL visual as “Featured Image”
- 33. Add VERTICAL visual to body of post
- 34. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand Recognized Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy
- 36. Join me at JAMMarketingGroup.co/NEPABlogCon Slide deck, tutorials, social media post ideas, resources, the kitchen sink…
Editor's Notes
- of why you shouldn’t leave your content hanging like me at my high school prom. Ok, it was Homecoming and I was in 9th grade, but this really happened. Very first big dance in high school. The dress, the date, the hair, the corsage, the jewelry, the heels, the pictures with friends before, the whole nine yards. Then, within 20 minutes of arriving at the dance, my “date” is nowhere to be seen. Long story short, I hide in the bathroom during the slow songs, pretend that I’m having a good time while I feel completely foolish for even going, finally spot my “date” hanging around this other girl, and at the end of the night when we’re supposed to leave and go to my one friend’s house, he literally leaves me at the dance with no ride to get to the friend’s house. Completely stranded.
- All dressed up with nowhere to go?
- Spending time on developing the concept, writing, editing, writing, editing, publishing, hoping someone will read it and like it. Sharing the link on Facebook. Please someone like it. Maybe even throwing it out to your email list. Someone please read this please! But without a compelling visual to go with it, so much of your hard work goes down the drain. You dress it all up, but then it gets left with no eyes to dance with.
- Hunni, you’re not them.
- Your visuals? Or someone else’s? Are they mostly put together for you and you just change the text? Are they branded to your business?
- Maybe more details, I’ll show you where to find those at the end
- make horizontal and vertical images and put here
- Snapshots of Canva and PS put here
- Video of opening Canva
- Snapshot Canva of color background and stock photo background
- Video of placing stock photo on background
- snapshot of text options
- Video of adding and placing text
- snapshot of canvas image with elements added in
- Screencast of adding elements
- Image of vertical image
- Sped up version of doing vertical version
- Side by side of both images
- Example of others that look similar, make the point of making templates to save time!
- Screenshot of Featured Image and within blog post
- Screenshot of Featured Image and within blog post
- image of me left at homecoming this, not that, this, not that :)
- Promo image for page