The document discusses three ways to find and utilize content for various purposes: 1) Finding original content by focusing on your own experiences and expertise that your audience will find interesting; 2) Double sharing content by reposting it in various ways to maximize exposure; and 3) Repackaging existing content in new forms or by combining content in novel ways to create new material. The overall message is about optimizing the use and reuse of content to engage audiences.

1. The Content
You Didn’t
Even Know You
Had
East Stroudsburg University
September 12, 2015
Brittany Thomas
@britt_thomas

2. We all need good content in our lives
• Corporations
• Nonprofits
• Community events
• Fashion bloggers
• Photographers
• Stores
• Restaurants

3. Where is your content hiding?
• Three ways to approach finding and using
content
1. Finding original content
2. Double sharing
3. Repackaging content

4. Finding Original Content
• Start with the obvious
– Events, sales, your favorite recipe…
• What you do is interesting to your audience.
Really.

5. Finding Original Content

6. Finding Original Content

7. Finding Original Content

8. Finding Original Content
“Give me a topic, any topic, and I show you how
it’s interesting original content.”

9. Double Sharing
• Fencing principle: If it’s worth hitting once it’s
worth hitting twice
– ICYMI
– #TBT/#FBF
– One year look back
– Anniversary
– Leading up to next event
– Update

10. Double Sharing

11. Double Sharing

12. Repackaging Content

13. Repackaging Content
• Repackage old content into something new
• Add new content to an old concept for a new
take
• Combine content together for something
shiny
• Have multiple ways to use the same content

14. Repackaging Content

15. Find your content and let it shine
• Finding original content
– Don’t underestimate what your audience finds
interesting (you can even ask them!)
• Double sharing
– Maximize the exposure of your work
• Repackaging content
– Understand who you want to view your content
and how best to reach them

16. THANK YOU!
Brittany Thomas
@britt_thomas
Brittany.Thomas@cabotog.com

17. SESSION SPONSORED BY: