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Collaboration as a method: TurismoER's Digital Strategy told with collaborative projects

Presentazione dei progetti collaborativi di TurismoER/APT
WTM Londra 2016

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Collaboration as a method: TurismoER's Digital Strategy told with collaborative projects

  1. 1. Giovanni Arata, Social Media Manager, Emilia Romagna Tourist Board How collaborations are shaping the new world of digital marketing in tourism WTM London - 9 November 2016 From content to products: Collaboration as a method #inEmiliaRomagna
  2. 2. sdvnjxc x @giovanni_arata The DMO as an enabler/stage Destinations reloaded: the DMO as a stage
  4. 4. Why Choral accounts are more accurate and credible Collaboration helps re- shaping contents, formats, mindsets @giovanni_arata
  5. 5. Outputs @giovanni_arata CONTENT DATA FORMATS EXPERTISE
  6. 6. @giovanni_arata 2010 2010 2011 2011 2011 2010 2011 2011 2011 2011 2011 2011 2011 2012 2013 2014 2015 2016 CONTENT FORMAT DATA EXPERTISE Emilia Romagna Collaborative projects by type of output 2010
  7. 7. @giovanni_arata BlogVille Italy Bio: blogtours, rewritten the wiki-way Output: content/format 1.300+ blogpost 1,8 Mln. unique visitors
 18 Mln users reached on SM Format then re-used by several destinations worldwide
  8. 8. @giovanni_arata #SelfieDOP Bio: free food photography workshops Output: expertise/content 10 workshops 150 attendants - hoteliers, bloggers, citizens Format has been re-used by brands [e.g. Consorzio Parmigiano Reggiano] and academia
  9. 9. @giovanni_arata Wiki Loves Monuments Bio: International photo contest aimed at local cultural heritage Output: content/expertise 14500 photos gathered 2400 participating photographers 150+ local institutions involved and trained on digital literacy; partnership formed w/Govt.-Ministry of Culture 

  10. 10. What’s next? @giovanni_arata CONTENT DATA FORMAT PRODUCTS? EXPERTISE
  11. 11. @giovanni_arata Thank you all!
  12. 12. Contacts @giovanni_arata Facebook:@EmiliaRomagnaTourism Instagram: @ Turismoer Twitter: @ERTourism YouTube: @ turismoer Blog: Mail to: