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Sourcing Channel Study Online Search- Trends in Future Steven Chen July, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Source of Hire 2007 ,[object Object],[object Object],Source: CareerXroads 7th Annual Source of Hire Study (200 Companies, 5000+ employees, Named Brand)
Recruiting Today – Pay to Post or Pay for Performance? Niche Job Boards Niche Job Boards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Overall vs. Top Job Boards Source: ComScore 30% Missing  70%  of total Internet audience But some clients spend  over 70%  of budget to reach  30%  of audience 70% Trend:  More recruiters abandoning the pay-to-post model
The New World of Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The  Sourcing Strategy  of the Future is … The Past ,[object Object],[object Object],[object Object],[object Object],[object Object],The Present ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrating  Engagement Tools  into your recruiting plans Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next generation Internet tools and search engines
Source Value Index ,[object Object],[object Object],[object Object]
Integrated Sourcing Strategy - Integration, Interactivity and Innovation  We believe… … your recruitment strategy must be i ntegrated . … each element should  compliment  the other. … in a  cohesive   and  consistent  message.
Benefits of Media Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Sourcing Strategy of the Future is … Search Engine Marketing
Growth in Job-Related Keyword Searches Source: comScore 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 Oct 05 Nov 05 Dec 05 Jan 06 Feb 06 Mar 06 Apr 06 May 06 Jun 06 Jul 06 Aug 06 Sep 06 Oct 06 Nov 06 Dec 06 Jan 07 Feb 07 Mar 07 18.6M 24.6M 33% increase  in searches  for core terms (year over year) Jan 08: 31.5M (proj.)
Search is a Highly Effective Hiring Tool Search engine marketing ranks on a par with recruitment sites overall – and ahead of executive, college, regional and diversity recruitment sites - as an effective hiring source. Effectiveness Rating by Recruiters Source: Classified Intelligence, February 2008. of recruiters plan to increase spending for search engine marketing in 2008 41% Decline in job site effectiveness since 2006 6%
Anything Search – Even Jobs Trend:  The rise of Googlers who just use search engines to look for jobs
Spider Across Job Boards
How Lucky Google HR from itself
Search Results Defined ,[object Object],[object Object]
Paid Search Paid Search Paid and Natural Search – A Winning Combination ,[object Object],[object Object],[object Object],[object Object],Natural Search SEO
Who’s on the Search Engines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Does a Site Get Ranked in Natural Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Paid Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microsoft SEM Practice – Key Words Optimization ,[object Object],[object Object],[object Object]
Microsoft SEM Practice – Career Site
How Microsoft Capture Interests of Candidates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.viewmyworld.com
Microsoft’s “View My World” ,[object Object],[object Object],[object Object],[object Object]
The Sourcing Strategy of the Future is … Social Networking
Keys to an Integrated Strategy ,[object Object],Web Strategy Having a solid website is the foundation. It should be the baseline where customers get their news about the company and products. Internet Marketing Strategy Outreach with traditional affiliate networks, advertising, PPC, search, press and media online. Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social network tools that people use.
LinkedIn Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Profile on LinkedIn
My Connections on LinkedIn
My Network  with 400,000+ Professionals
200 SAP Consultant in My Network (All in China)
LinkedIn Corporate Solutions
The Difference Between Free User Profiles and Recruiter Seats Real value for our clients when they buy LinkedIn Recruiter Seats OFCCP reporting, job slots, inmails, saved searches and matching alerts, recruiter user interface unique to recruiter workflow. No OFCCP reporting, no job slots, no profile match alerts, standard user interface. Tools Recruiters aligned in their approach and informed on who and when a candidate talked to someone else in the organization. Essentially, candidates build a relationship with a company -- not with an individual. Recruiters in same organization may compete for one candidate -- differing messages, fractured approach. Better Candidate Experience Shared database of information. Each recruiter in the organization knows who talked to a candidate, what was discussed and next steps. No database to share information with other recruiters in organization. Shared Candidate Management Network and relationships owned by the company, not by the individual. Network belongs to the person who builds it. When a recruiter leaves a company, their network goes with them. Ownership Access to all 22 million users, including new users registering on the site every day. Recruiters have access only to the network they build on their own. Access Paid Recruiter Seat Free Profile  
Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Types of Facebook Pages   Corporate Profile Alumni Groups Intern Groups
Use the Power of Facebook to Build Your Employee Referral Program ,[object Object],[object Object],[object Object],[object Object]
The Sourcing Strategy of the Future Catching Up  the Trend
Best Practices of New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Online Search Trend In Future

  • 1. Sourcing Channel Study Online Search- Trends in Future Steven Chen July, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Integrated Sourcing Strategy - Integration, Interactivity and Innovation We believe… … your recruitment strategy must be i ntegrated . … each element should compliment the other. … in a cohesive and consistent message.
  • 9.
  • 10. The Sourcing Strategy of the Future is … Search Engine Marketing
  • 11. Growth in Job-Related Keyword Searches Source: comScore 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 Oct 05 Nov 05 Dec 05 Jan 06 Feb 06 Mar 06 Apr 06 May 06 Jun 06 Jul 06 Aug 06 Sep 06 Oct 06 Nov 06 Dec 06 Jan 07 Feb 07 Mar 07 18.6M 24.6M 33% increase in searches for core terms (year over year) Jan 08: 31.5M (proj.)
  • 12. Search is a Highly Effective Hiring Tool Search engine marketing ranks on a par with recruitment sites overall – and ahead of executive, college, regional and diversity recruitment sites - as an effective hiring source. Effectiveness Rating by Recruiters Source: Classified Intelligence, February 2008. of recruiters plan to increase spending for search engine marketing in 2008 41% Decline in job site effectiveness since 2006 6%
  • 13. Anything Search – Even Jobs Trend: The rise of Googlers who just use search engines to look for jobs
  • 15. How Lucky Google HR from itself
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Microsoft SEM Practice – Career Site
  • 23.
  • 24.
  • 25. The Sourcing Strategy of the Future is … Social Networking
  • 26.
  • 27.
  • 28. My Profile on LinkedIn
  • 29. My Connections on LinkedIn
  • 30. My Network with 400,000+ Professionals
  • 31. 200 SAP Consultant in My Network (All in China)
  • 33. The Difference Between Free User Profiles and Recruiter Seats Real value for our clients when they buy LinkedIn Recruiter Seats OFCCP reporting, job slots, inmails, saved searches and matching alerts, recruiter user interface unique to recruiter workflow. No OFCCP reporting, no job slots, no profile match alerts, standard user interface. Tools Recruiters aligned in their approach and informed on who and when a candidate talked to someone else in the organization. Essentially, candidates build a relationship with a company -- not with an individual. Recruiters in same organization may compete for one candidate -- differing messages, fractured approach. Better Candidate Experience Shared database of information. Each recruiter in the organization knows who talked to a candidate, what was discussed and next steps. No database to share information with other recruiters in organization. Shared Candidate Management Network and relationships owned by the company, not by the individual. Network belongs to the person who builds it. When a recruiter leaves a company, their network goes with them. Ownership Access to all 22 million users, including new users registering on the site every day. Recruiters have access only to the network they build on their own. Access Paid Recruiter Seat Free Profile  
  • 34.
  • 35. Facebook – Types of Facebook Pages Corporate Profile Alumni Groups Intern Groups
  • 36.
  • 37. The Sourcing Strategy of the Future Catching Up the Trend
  • 38.