A fresh keynote to the Consultation Institute annual conference in London. 5 key lessons from 20 years of e-democracy and 3 major themes for the next decade. (And two more bonus themes in slides only.)
To schedule an updated version of this speech, contact Steven Clift: http://stevenclift.com
Live/updated Google Slides version from: http://e-democracy.org/learn
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Engaging Times - We are the Engagement Generation (Online)
1. Engaging
Times
Steven Clift, E-Democracy.org
@democracy
Slides: e-democracy.org/learn
2. Outline
1. Story - Engagement Generation
2. 20 Years in 20 Minutes - 5 Lessons
3. Next Decade - 3 Challenges and
Opportunities
(Keynote to Consultation Institute, London Oct. 2104)
6. Search for Joe
Digital engagement
engine emerges out of
necessity
7. Tools of engagement
● Facebook
● Text/SMS
● Google Docs
● Online maps
● Signup Genius
● Weebly
● YouTube
● Paypal
● Email
● AKA “The Cloud”
8. Digital request one
To: Open Twin Cities Online Group -
300 members
Re: Mapping tools
9. Maps & Open Data
● Government: PDFs,
Difficult interfaces
● Commercial: Pretty, less
adaptable
● Community: Open Street
Maps, gov and crowd-sourced data
- FieldPaper.org to print river
search areas (rec. by Open TC)
10. Digital request two
To: Federal agency that runs river lock
and dams
Re: Posters for staff on river, questions
Response: Nothing but crickets
12. Engagement
hive responds
● River shoreline search
coordination
● Helping the family
● Community fundraiser
● Local councillor connection at
event, offers to help with
police
● Note: Joe remains missing as of Nov. 18,
2014, presumed drowned
13. You are in the center
Public
Communities
Friends
You
Family
Prof. Peers
“Entities”
“networked individualism”
14. Networked engagement
● How can institutions join in?
… as individuals digitally engage
vs.
● How do we invite people in on our
terms?
15. We are the
Engagement
Generation
Will we use digital engagement to
re-shape the public world around us?
16. 20 Years,
20 Minutes
I’ve been stuck in the future ...
5 lessons
23. 20 Years, 5 Lessons
1. About people
2. Agenda-setting
3. Institutions matter
4.Loudest voices
5. Beyond passion
… questions, then future Challenges and
Opportunities
25. Circles Flashback
● Defining e-democracy
early days
● Seeking the
citizen-centre,
now social
media based
in public life
Political
Groups
Private
E-Citizens
Government Sector
Media and
Commercial
Content
28. City Hall
Online public
space in “real
community”
In-person
Conversations
Shared on
Facebook
Your
Networks
Local
Media
Y
o
u
Local Biz
Neighbor #1
Local
Online
Groups
Join Group
30. Institutions - Build Capacity
● “Of” verses “On” the Internet
● Evolution of project accountability
o Late 1990s:
Shoot for the moon, get halfway, feel like a
failure … disappear
EDem: Set low expectations and declare victory
o 2014:
Set expectations and measure results
37. 5.Building beyond passion
● Investment: More are *paid* to care, make
change, engage
● Sustained Impact: mySociety, OKFN, ODI,
Sunlight, CfA, Local Code for X, GovLab, Gov
policies, OGP - Open Government Partnership
● Global Lesson Sharing: DoWire ->
#opengov, gazillion online groups, Open Gov FB
43. Challenges and Opportunities
1. New Voices
2. Facebook Native Politicians
3. Open Data and Civic Apps
4.Serendipity versus Filters
5. Making it Visual
49. 2. Facebook Native
Politicians
● Facebook: Engage YOUR
local constituents, community
activists, supporters …
“friends”
● Twitter: Message media,
be visible political player,
engage most wired
50. 2. Facebook Native
Politicians
● “Friending for Office”
● Councillors asking questions, directly
engaging - New councillors Minneapolis
● Personal profiles key - Pages secondary
51. Open Gov Facebook Group
● Secret
strategy: One
click to link
wired
councillors to
#opengov
● 2200
members,
100+ countries
55. Services v. Democracy
● Local Civic Tech movement more services focused -
Code for America Summit highlights:
o Food stamp web app redesign
o Expunge.io - remove juvenille record
o Atlanta courts - tackling long lines
● Democracy, citizen engagement, consultation,
deliberation, power impact needs “local
everywhere” attention for national change
● Inclusive user design, Service Design gaining steam
57. Chicago is smart
● Smart Chicago
Collaborative
● CUTGroup - User testing
● Large Lots - Buy empty
lots near you from city
● SchoolCuts.org
58. Democratic Open Data Deficit
● Stronger
o Budget and spending
o National politician info
o Politicized
accountability
● Weaker
o Transparency for
engagement
o Public meetings
o Local democracy
o Timely notice
● Projects to
Watch
o Open Civic Data
o Poplus “Components” -
mySociety et al
o Google Civic API
o OpenStates
o Free Law Founders
o Councilmatic
61. Making Challenges Opportunities
● Democratic data generation - fill gaps
● E-Listening - Better, more representative
decisions not just more input
● Empower representatives
● Funding, support, convening, research
62. Making Challenges Opportunities
● Take OGP commitments, plans across govs
● Equity, inclusion, outreach
● Rule of law - create legal baseline, rights
● Direct citizen problem-solving
65. 3.Agenda-setting works
● ... pre-condition to impact
decision-making, deliberation
● Key:
o Two-way, real names, volume constraints
o Visit social media “parade” versus
destination experiences
● Continuous diffusion of power,
spaces, well-resourced adapt
66. E-Democracy 50 year plan
Scenario cross from 2002
● “Family and social
networking”
● “social networks evolve
into movements?”
● “E-citizens ultimate
challenge”
67. E-Listening?
● Tools for decision- makers?
o E-Consultation - Delib, Peak Democracy,
MindMixer, Bang the Table, etc.
o APM - Public Insight Network from journalism
converted for gov? Edmonton Insight
Community
o Pew - Greater equity in name brand social media
use
68. Civic Tech
Ecology -
Knight
Foundation
documents
$695 million
US invested
70. 2.Serendipity v. Filters
● Facebook filter - Bubble or saving
grace?
● Twitter torrents - Find like-minds,
lost at sea?
● Where will we engage different
views, people?
71. The Email is Dead,
Long Live the Email
● Direct access - location, location, location
● E-Newsletters
● Personalized notification
73. 5. Make it Visual
● Pictures, maps,
infographics
v. text “equality”
Over 1 mil comment to FCC.gov
74. Online
Deliberation
Common
Ground
● Kettering Fnd tool
visualizes “common
ground” with live
online deliberation:
e-democracy.org/cga
75. Building networked
engagement - with people
5 Lessons from 20 Years
1. About people
2. Agenda-setting
3. Institutions matter
4. Loudest voices
5. Beyond passion
Challenges and Opps
1. New Voices
2. Serendipity versus Filters
3. Facebook Native
Politicians
4. Making it Visual
5. Open Data and Civic Apps