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Engaging Times
Steven Clift – @democracy
E-Democracy.org
Slides: e-democracy.org/learn
“Breaking the ice” …
means getting to
know you.
I grew up in Winona, Minnesota
… and married a Waldoch.
1994 – I woke up
hearing my name
on the radio …
World’s 1st election
information website
E-debate, citizen
forum online
Global
media
attention
A new
Athens of
democracy??!
Media
over-hype.
Government by day,
Citizen by night ...
“Made for Internet” Candidate
Governor
Ventura
1998-2002
E-Democracy’s
Citizen
E-Forums
Pro Wrestler
Built the
digital town
square …
Local focus
Neighborhoods
today – up to 30%
of households - more
Today’s work, Ask me about …
• Digital engagement consultant -
po.st/engageclift
• E-Democracy.org – Leader…
•
• 1RadioNews.com – Android app
start-up company
20 Years,
10 Lessons
Trends from digital history, so we
can better solve democratic problems.
20 Years, 10 Lessons/Trends
1. About people
2. Groups & places
3. Democracy matters
4. Agenda-setting
5. Generations & youth
6. New voices
7. Institutions and policy
8. Open data & civic tech
9. Knowledge sharing
10. Challenges (2015)
Then this happened …
2003 Prediction – Democratic
Evolution or Virtual Civil War
“Those hoping for an
almost accidental
democratic transformation
fostered by the
information technology
will watch in shock from
the sidelines as their
favorite new medium
becomes the arsenal of
virtual civil war — virtual
civil wars among
partisans at all levels.”
Challenges – Post 2016 Super Storm
• President Trump,
Twitter impact
• Social media becomes
political media
• Protest echo chambers
– Like minds isolated
connections
• Anti-democratic intent
• “Fake News”
• State sponsored digital
disinformation
• Facebook ad targeting
into amazing sharing
engine
Trends I see …
• Accelerate
• Amplify
• Assembly
• If direction was already negative … what
can we do?
Back to the positive lessons …
For those who seek to make
democracy better.
Join the evolution!
1. About
people
Social Media – Private Life First
… about “Public Life” second
You are in the center
“networked individualism”
You
Friends
Family
Communities
Prof. Peers
Public
“Entities”
“My husband is missing …”
10+ e-tools used in
“crowd-led” search
Defining “e-democracy”
● Society’s sectors
moved online with
“as is” one-way
approach
● Citizens in center
access digital
information and add
new many to many
engagement
Political
Groups
Private
SectorGovernment
Media and
Commercial
Content
“E-Citizen”
Social
Media
Center
2. Groups
& Places
Online groups and geography
• Representative government based on place
• Place + online groups = powerful impact
• “The most democratizing aspect of the Internet is
the ability of people to organize and communicate
in groups.” Steven Clift in “Democracy is Online” article published by Internet Society, 1998
City Hall
In-person
Conversations
Shared on
Facebook
Your
Networks
Local
Media
Y
o
u
Local Biz
Neighbor#1
Local
Online
Groups
Join Group
Online public
space in “real”
community
“Civic” Facebook Groups
• Local “online public
square” Facebook
Groups spreading
• E-Democracy.org
proposal to share best practices
• Facebook’s new mission to build global
community and “meaningful groups”
Places and Information
• Information from gov often
about place
• Personalized notification
on topics and/or place
• With group engagement …
10x more empowering
3. Democracy
Matters
Democracy Matters
• Bring “democratic intent” forward for
real change
• Marketing v. engagement tension
• Governance that can … listen, engage,
and respond … people working together
Democratic Goals Strategies
1. Public Trust and
Transparency:
2. Accountability:
3. Better Decisions:
4. Effective Programs:
1. Information Access
2. Budget/Spending Data
3. Digital Public
Engagement
4. Knowledge Exchange
with Online Groups
Voting and elections
Presidential E-Campaign 2008 (Early)
Presidential E-Campaign 2016
Tweeter in Chief
Enhancing Legislative Information
E-Petitions, FOI
4. Agenda-
setting
Sharing
power –
people
to
people
Agenda-setting
• Citizen to citizen engagement forming new
public opinion
• Blogging, then Facebook/Twitter/ YouTube,
influencing mass media
• Problems with 24 hour “political spin” cycle
online/cable TV news
• E-Advocacy/E-Politics resources
Beyond agenda-setting?
• Deliberation
• Consensus
decision-making
• Participatory
budgeting
• “Do something”
local projects?
5. Generations
and Youth
#blacklivesmatter #hashtag
fueled
urgent news
and protest
info sharing
Good Fight
podcast
#blacklivesmatter
Day 1
Day 2
Day 11
#icantbreathe
in red
More
Text, Talk, and Act
part of the National Dialogue on Mental Health
Increasing voting
• Helps ease voter registration
• Ongoing reminders for voters
Started at 9 years old …
Facebook-Native Politicians
● Minneapolis elected 7 new council
members in 2014, average age 32 - more slides
● Councillors asking public questions,
directly engaging, Mayor posts daily
● Personal profiles key - Pages secondary
6. New
Voices
Raising
New
Voices?
Numbers
show
divide
Source: PewInternet
Gaps in digital government use source
Over 50K
Income
2x
more likely
E-Democracy’s
New Voices
Slides
Video
More
Just Ask? Yes.
7. Open data
and civic tech
Open Gov
Data
“demand”
from
technical
public,
government
has supply
Will work for
stickers ...
Software
development
and data use
for good in
society
Code for America
OKFN, Open Data Day “Hackathons”
With, not for
Civic Tech
Ecology -
Knight Foundation
documents $695
million
US invested –
Mostly companies
8. Institutions
and policy
Building Institutions, Policy
● Investment: More are paid to care, make
change, engage
● Sustained Impact: mySociety, OKFN, ODI,
Sunlight, CfA, Local Code for X, GovLab, g0v.tw,
OGP - Open Government Partnership and
government actions
● Policy: Open data policies, executive
orders, government funding, new laws
Open Government Partnership
US Open Government Directive
Policy led to action,
like data portal
Some states
and cities
following
lead
9. Knowledge
sharing
Knowledge exchange, sharing
• Tools of online engagement to do
public service work – better
output
• Lessons and practices shared
across governments, civil society,
and more
Open Gov Facebook Group
● Secret strategy:
One click to
link digital
political leaders
to #opengov
● 7000+
members, 100+
countries
Knowledge Hub – KHub.net
Digital collaboration space dedicated to
the public and non-profit sectors
Where public service professionals
connect, exchange knowledge,
ideas, insight and experience to
improve public services
190,000 registered professionals across
450 public sector organisations and 11
countries – started in United Kingdom
Community Solutions Exchange
Future Idea:
Imagine an online groups network for active
citizens to exchange “what works”
experiences, lessons, and motivation on the
top 20 local public challenges facing every
community.
10. Challenges
Big Challenges 2015
• Loudest voices, conflict
• Filtered for similarity, not diversity
• Continuous evolution in commercial services
• Loss of control to reach more people where
they are online
Democratic Open Data Deficit
● Stronger
o Budget and spending
o National politician info
o Politicized accountability
o Who can I vote for? Where?
● Weaker
o Transparency for
engagement
o Public meetings
o Local democracy
o Timely notice
● Projects to
Watch
o Open Civic Data
o EveryPolitician (mySociety)
o Google Civic API
o OpenStates
o Free Law Founders
o Councilmatic
o Ctr for Tech and Civic Life
Big Challenges 2017
• Virtual civil war
• Sharing false
information
• Partisan divide
• Digital to offline
organizing
• Political social
media depression
• Leveraging
Facebook’s
community push
• Need for positive
democratic intent
investment
• Opportunity to
connect democracy
builders needs action
Conclusion
We are the
Engagement
Generation
Let’s build what can be. Together.
Thanks!
StevenClift.com
po.st/engageclift
e-democracy.org/learn
1RadioNews.com
@democracy
clift@e-democracy.org
+1-612-234-7072 - M
A place to put slides that are
moved out of presentations, but
can be shared
Extra Slides
The Email is Dead,
Long Live the Email
● Direct access - location, location, location
● E-Newsletters
● Personalized notification
Make it Visual
● Pictures, maps,
infographics
v. text “equality”
Over 1 mil comment to FCC.gov
Search for Joe - Tools of engagement
● Facebook
● Text/SMS
● Google Docs
● Online maps
● Signup Genius
● Weebly
● YouTube
● Paypal
● Email
● AKA “The Cloud”
Open Government Partnership
Commitments, Action Plans, IRM
Video on
YouTube
States with open data activity
Chicago is smart
● Smart Chicago
Collaborative
● CUTGroup - User testing
● Large Lots - Buy empty
lots near you from city
● SchoolCuts.org
Source:
Joel
Gurin
E-Law, E-Courts
• More access than ever tensions
over further access, who pays,
and “what is in Google” privacy
Get Friendly Campaign?
• With 10,000+ local elected
representatives across Taiwan,
what would it take for 200 people
within each local district to friend
their representative(s) on
Facebook?
Social Media Strategies –
Key for organizations to
raise vital voices, influence
citizen dialogue online
Related
Presentations
E-Justice, Justice 2.0
• Growing interest in digital/open
data from courts, justice system
• Canada Center for Court
Technology – new SocMedia use report
• Open Data in Judiciary – Latin
America, Liberia Pre-trial
detention, Online Dispute
Resolution, 10+ more resources:
http://bit.ly/justiceopengov
@POTUS joins Twitter himself May 18
POTUS = President of the United States
What new models emerge …
• When you are “of” not just “on” digital?
• When real-time speed, pictures, and/or protest needs
sustained involvement, to go in-depth?
• Between national issues or causes before young
people are more invested in a place?
• For intergenerational connections?
• E-participation by young people (Europe): Guide, Brochure, More

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