UX Designers need to understand the basics of dimensionalizing and observing behavior of end-users in the context of their engagement, as well as translating those insights into an Experience Design that captures their hearts and minds. - See more at: http://visual.ly/quick-start-guide-ux-design#sthash.FkHEqpdZ.dpuf

1. EXPERIENCE
Make it easy to
complete tasks
Motivate and engage
Capture the heart & mind of the end-user
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Understand the elements of Behavior
that influence Experience Design
CONTEXT
MOTIVATION
TASKS
QUICK START GUIDE
UX DESIGN
to
Conduct research to understand the elements of
end-user behavior for the Experience, in the context
of likely engagement
At Home At Work On-the-Go In Store
• MOTIVATION
• TASKS
Document differentiating behavioral trends in
the form of behavioral personae
• MOTIVATION • TASKS
SUMMARY
• NEEDS
Define mental models for each persona, by
aggregating key persona tasks & content needs
“PERSONA A”
TASK CATEGORY + TASKS
CONTENT NEEDS
“PERSONA B” “PERSONA C”
TASK CATEGORY + TASKS
CONTENT NEEDS
TASK CATEGORY + TASKS
CONTENT NEEDS
Dimensionalize the engagement cycle of the
business, in terms of user needs @ each phase
DISCOVERY
ENG
AGEMENT/CONVERSION
SUPPORT/LOYALTY
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
• MOTIVATION
• TASKS
• TOUCHPOINTS
tabletDesktop phone
Collaborate with Visual Design, Content Strategy,
and Front-End Dev to prototype HTML5 or Native
experiences across breakpoints or devices
Validate Experience Design decisions by having
users complete key tasks on prototype
GOAL
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JONATHAN LUPO @userexperience