Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Working at the interface between Innovation, Market Research and Marketing by leveraging Social Media/Technologies
Website
netnography.wordpress.com
About
I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research ...
Tags
netnography
social media
esomar
mrx
online research
virtual ethnography
observational research
online communities
listening
online ethnography
mroc
cocreation
hyve
social media analysis
design
human-centred innovation
design thinking
open innovation
collaboration
co-creation
market research
See more
Presentations
(4)Likes
(26)A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand.
Dr. Martina Olbert
•
10 years ago
The Product Visioning Workshop: A Proven Method for Product Planning and Prioritization
Perfetti Media
•
8 years ago
Design Thinking Workshop
Associação Portuguesa dos Profissionais de Marketing
•
10 years ago
Design Thinking: Finding Problems Worth Solving In Health
Adam Connor
•
8 years ago
UX for connected cars
Plan
•
8 years ago
The Future of Everything
Charbel Zeaiter
•
7 years ago
Machine Learning to Grow the World's Knowledge
Xavier Amatriain
•
8 years ago
Palantir, Quid, RecordedFuture: Augmented Intelligence Frontier
Daniel Kornev
•
8 years ago
QCon Rio - Machine Learning for Everyone
Dhiana Deva
•
8 years ago
What is Strategy - Thinking like a Strategist
Amit Kapoor
•
10 years ago
The future of digital
Useful Ideas
•
10 years ago
New Chinese Tourists in Europe from 2017_en
CEGOS Turismo
•
11 years ago
techMAP Amsterdam: Thoughts on the Mobile Wallet
Dan Armstrong
•
12 years ago
Shitstorms - Die Dynamiken von Empörungswellen in Social Media
vm-people GmbH
•
11 years ago
Tools & Tactics für Social Media Manager, Auflage 2
ScribbleLive
•
11 years ago
The Digital LifeStyles
Wikonsumer Research
•
13 years ago
"The Case for NewMR" by Ray Poynter
Revelation Next
•
14 years ago
Advertising Psychology
Carmen Neghina
•
14 years ago
Scholz & Friends Topic Tracker: Digital Pearl Fishing
Scholz & Friends Strategy Group
•
15 years ago
22 Visual Displays Of Marketing Research Insights
Michael Lieberman
•
14 years ago
[Eng] The use of consumer insight in Advertising: from classic Advertising to Social network
giulio bonini
•
14 years ago
Consumer Insights: Revealing the truths & myths
Consumer Truth - Insights & Planning
•
15 years ago
Insights Presentation
Simon Law
•
14 years ago
Introduction to social media for qualitative research
Francesco D'Orazio
•
14 years ago
Cluetrain
Toscana Enterprises Corporation
•
17 years ago
Esomar Fragrance
Face
•
14 years ago
Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Working at the interface between Innovation, Market Research and Marketing by leveraging Social Media/Technologies
Website
netnography.wordpress.com
About
I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research ...
Tags
netnography
social media
esomar
mrx
online research
virtual ethnography
observational research
online communities
listening
online ethnography
mroc
cocreation
hyve
social media analysis
design
human-centred innovation
design thinking
open innovation
collaboration
co-creation
market research
See more