Technology has changed the way people interact with the world around them. In many ways, the technology boom has enabled people to do more than they ever thought possible. People are more in touch, able to connect faster and be more productive than ever before. This is the case for many people, but what about the people who don't experience technology as a convenient default? What about those whose experiences are limited due to the inaccessibility of the very technologies that could enable them to experience life in a whole new way? Digital Accessibility is about the inclusion of our diverse population. Join Tracey Long on the journey to learn more about what Digital Accessibility is, who is impacted, why it is important, when to consider it and how to get started on your Digital Accessibility journey.

1. DigitalAccessibility:
What,Who,Why,When
and How
Presented byTracey Long
May 2020

2. Imagine

3. Goals of this webinar:
1. Gain perspective
2. What is Digital Accessibility
3. Who is impacted by inaccessible content
4. Why is Digital Accessibility important
5. When to consider Digital Accessibility
6. How to get started

4. TraceyLongDigitalAccessibilityTransformation Leader
Over 20 years experience in Information
Technology
Leader with Purpose –Tata Consultancy Services
Love to travel, family time, foodie traceylong7500@gmail.com

5. What is DigitalAccessibility
Designing and Developing digital content so that it
can be used by anyone regardless of their abilities.
 Digital Content includes:
 Web based applications
 Desktop applications
 Mobile applications
 Electronic documents (doc, pdf, ppt, xls, etc)
 Videos
 Any digital format used to convey information

6. Who is impacted

7. People with
disabilities
https://www.who.int/health-topics/disability#tab=tab_1
https://www.cdc.gov/ncbddd/disabilityandhealth/disabili
ty-inclusion.html

8. Major
Categories of
Disabilities
Type of Disability % of PeopleWith Disabilities
Visual Impairment
Hearing Impairment
Motor Impairment
Cognitive Impairment
Speech Impairment
Percentages are from CDC “Disability ImpactsAll of Us” infographic.

9. Assistive
Technology:
Removes
technology barriers

10. WhyshouldI taketimeforDigitalAccessibility?

11. Some Reasons for DigitalAccessibility
Increases
productivity Promotes
Independence
BoostsMorale ElevatesBrand

12. It’s the law
Global
Laws
Vary By Country:
Australia, Canada, China,
Denmark, European Union,
Finland, France, Germany,
Hong Kong, India, Ireland,
Israel, Italy, Japan,
Netherlands, New Zealand,
Norway, Republic of Korea,
Sweden, Switzerland,
Taiwan, United Kingdom,
United States
United
States
Laws
Section 508 of the US
Rehabilitation Act of 1973
Americans with Disabilities
Act of 1990 (ADA)
Section 504 of the U.S.
Rehabilitation Act of 1973
Section 255 of the
TelecommunicationsAct of
1996
Air Carrier Access Act of 1986
21st Century Communications
andVideo Accessibility Act of
2010 (CVAA)
https://www.w3.org/WAI/policies/

13. When to startto incorporateDigitalAccessibility
A.S.A.P.
Time Effort Cost
Save up to 60%

14. Guidelines &
Standards
World Wide Web Consortium (W3C)
Primary goal: to make the benefits of the
world wide web available to all people
"The power of the web is in its universality. Access by everyone
regardless of disability is an essential aspect.“
~Tim Berners-Lee, inventor of the World Wide Web
Web Content Accessibility Guidelines (WCAG)
International guidelines and standards
P.O.U.R.
Versions: 2.0, 2.1 (Latest published), 3.0 (Upcoming changes)
Conformance Levels A, AA, AAA

15. Top 5 things to get started
1. Hire an expert
2. Standardize
3. Baseline
4. Review digital content
5. Remediate

16. Need Help?
Tracey Long
DigitalAccessibilityTransformation Leader
DigitalAccessibilityHelp@gmail.com
(813) 928-2000
Questions

17. Appendix

18. References
CDC “Disability Impacts All of Us” infographic
WHO: Disability
CDC: Disability Inclusion
CDC: Disability Impacts all of us_Infographic
Accessibility lawsuits statistics from 2014-2019
W3C: Web Accessibility Laws & Policies
Web Content Accessibility Guidelines (WCAG)
VPAT:Voluntary Product Accessibility Template

19. Tools
AutomatedTestingTools:
 Axe by Deque
 WAVE byWebAIM
 Web AccessibilityToolbar (WAT) byThe Paciello Group
 Bookmarklets by Paul J Adam
 HTML_CodeSniffer by Squizlabs
 Lighthouse by Google
ColorContrastAnalyzerTools:
 Contrast Checker byWebAIM
 ColorContrast Checker by Siteimprove
 ColorContrastAnalyzer byThe Paciello Group
Screen Readers:
 NVDA by NVAccess
 JAWS by Freedom Scientific