Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

1. Landing page review
with Netway

2. Avigora.com in a nutshell
Avigora is the French market place for
telephone based “esoteric” counselling and
has the goal to become the # 1 in term
of service quality and user satisfaction.
150.000 members and more than 100 counsellors
2

3. We’ve rebuild our landing pages …
3

4. … with small conversion rate
differences.
This is why we contacted Netway
4

5. Netway re-design our landing pages through
a scientific iterative process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
mo5va5on
Flow
analysis
Design
5

6. We A/B tested the outcome
50%
A/B
Test
50%
6

7. Bottom line results :
conversion rate increase by 233% 7