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Case study electrabel-do my care

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Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

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Case study electrabel-do my care

  1. 1. DO MY CARE CASE STUDY 1
  2. 2. SITUATION Electrabel Version Agency Version Version 1 Version 2 22/09/2003-22/10/2003 22/10/2003-18/02/2004 CampaignVisit on homepage Campaign DMC only Exit section: 77% Exit section: 21% Exit website: 22% Exit website: 76% This  is  Visit on information pages DMC why  we   31% 14% contacted   53 online contracts 162 online contracts Netway +247 offline contracts +106 offline contracts 300 contracts 268 contracts 2
  3. 3. NETWAY TOOK US THROUGH AN ITERATIVE PROCESSUnderstanding   What’s  the  user   Behavioural   Who  is  target  audience Flow  analysisuser  behaviour mo6va6on recommenda6ons 3
  4. 4. KEY RESULTS Electrabel Version Agency Version Version 1 Version 2 Version 3 22/09/2003-22/10/2003 22/10/2003-18/02/2004 18/02/2004  Campaign BEHAVIOR REVIEWVisit on homepage Campaign Campaign DMC only Exit section: 77% Exit section: 21% Exit section: 14% Exit website: 22% Exit website: 76% Exit website: 50%Visit on information pages DMC 31% 14% 145% 53 online contracts 162 online contracts 232 online contracts +247 offline contracts +106 offline contracts + 427 offline contracts 300 contracts 268 contracts 659 contracts 4
  5. 5. ANALYSIS• Ergonomic changes on the structure and the content with less attractive design  In average users are 10 times more interested in the information presented (from 2,5% to 25%)  Impact: 37% users visit the subscribe page compared to 3% 5
  6. 6. ANALYSIS• Analysis:  Behavior review was a success, as the number of sub pages visited increased tenfold.  The DoMyCare pages need cross linking during campaigns to avoid drop off.  The interest in the contracts remains low (price setting problem?)• Recommendations:  Foresee cross linking on the DoMyCare pages. 6
  7. 7. ® Do you want the same results ? Contact usMarc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 8
  8. 8. Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the authors moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 9
  9. 9. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License

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