The document discusses a company's efforts to boost online sales of travel assistance through a new landing page and calculator. Testing showed the new page increased conversions by 290% and average order value by 5%, resulting in a 307% increase in turnover. The company is contacting Netway to help achieve similar results through optimizing their online presence.
1. ®
Simplifying interfaces. TM
www.netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 1
2. Travel assistance
boost online sales
Wees gerust
Copyright Touring. Not to be disclosed to third parties without prior written approval.
Protection rapprochée
3. Goals summer 2010
Increase online sales volume
Increase # online travel assistance sales
– Increase conversion rate (2009 campaign did
not perform as expected)
– Boost traffic with performance campaingns
(CPC & CPA)
Increase Average Order Value
Copyright Touring. Not to be disclosed to third parties without prior written approval.
3
4. Visitor Origin
This
is
why
we
contacted
Netway
Copyright Touring. Not to be disclosed to third parties without prior written approval.
4
5. Results
Existing page New Landing page & calculator 2010
Conversion measurement through A/B Testing
Conversion Increase: +290%
Average Order Value: +5%
Turnover Increase: +307% !
Copyright Touring. Not to be disclosed to third parties without prior written approval.
5
6. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 6
7. 0000-XXXX
Creative Commons Attribution 3.0 Licence
®
You are free ...
to copy, distribute, display, and perform the work (only in the project team)
... under the following conditions
Attribution. You must give the original author credit.
€ Non-commercial. You may not use this work for commercial purposes.
No Derivative Works. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.
• Any of these conditions can be waived if you get permission from the copyright holder.
• Nothing in this license impairs or restricts the author's moral rights.
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 7
8. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License