1. ®
Simplifying interfaces. TM
www.netway.eu
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7. ...which had a negative impact on conversion
This
is
why
we
contacted
Netway
8. Netway
took
us
through
an
iteraEve
process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
moEvaEon
Flow
analysis
Behavioural
recommendaEons
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12. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License