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Thomas cook case study

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Thomas cook case study

  1. 1. Mail  Template  Op,miza,onIncrease  conversion  of  upsell  mails  and  newsle9ers
  2. 2. Business  Objec,ves   •Thomas  Cook  wants  to  op/mize  4  email   templates  for  its  brands  : • Thomas    Cook • Neckermann • Thomas  Cook  Airlines • Pegase •        Goal:  realise  a  double  digit  growth  in   inflow  through  e-­‐mail.2
  3. 3. Scien,fic  Methodology Understanding   user  behaviour Current  email   Neuro-­‐Tests Screen  Architrecture   +  Design New  email Neuro-­‐Tests Final   RecommendaAons3
  4. 4. Results A/B Testing Double digit growth Increase in inflow at least 25% higher. Higher inflow = more people went on a holiday with us!4
  5. 5. ® Do you want the same results ? Contact usMarc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 5
  6. 6. Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the authors moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6
  7. 7. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License

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