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Le Neuromarketing En Bref - agence-de-publicité Montréal

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Le neuromarketing et la publicité cognitive. Les nouvelles sciences cognitives au secours de la pub et le marketing d'hier

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le Neuromarketing En Bref - agence-de-publicité Montréal

  1. 4. <ul><li> Le socio-consommateur magasinage sociologique (social shopping) Appelé aussi consomm ACTEUR ou ALTER consommateur , il se distingue du consommateur par sa volonté de donner un sens social à ses actes d’achat. Il s’engage que dans une marque véritablement éthique . Il est capable de dénicher la moindre information avant d'effectuer son acte d'achat. </li></ul>
  2. 5. <ul><li> La nouvelle stratégie socio-dynamique Cette stratégie ne mesure plus l’acte de consommation ou l’opinion de la marque, mais mesure la valeur que la marque ajoute à la vie du consommateur. </li></ul>
  3. 9. <ul><li>Le B-to-One </li></ul><ul><li>Aller vers des cibles de plus en plus petites où l’individu devient lui-même une cible, il s’agit de la communication individualisée, le marketing B-to-One </li></ul>
  4. 13. V idéo Vidéo
  5. 17. <ul><li> LA CONSOMMATION DE L’IMAGE RÉTINALE Les circuits majeurs de motivation des actions. C’est la recherche du plaisir, et de l’agréable . </li></ul>
  6. 19. Un peu de gym pour votre cerveau
  7. 27. La Pub VOIR VOTRE PUB À TRAVERS L’ŒIL DU CONSOMMATEUR
  8. 28. <ul><li>Introduire </li></ul><ul><li>L’ algorithme de l’intelligence artificielle: une simulation saliente ( terme neuroscientifique: pertinence) de l’attention humaine sur la création visuelle </li></ul>
  9. 30. <ul><li>VOTRE ATTENTION , SE DIRIGE -T- ELLE VERS Où </li></ul><ul><li>Voir votre PUB, site Web à travers l’oeil du consommateur </li></ul>
  10. 43. Merci pour votre attention HTTP://BTOONE.COM

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