Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

10 Trends That Matter (and other stuff)


Published on

Presentation at EUPRERA Symposium 2010 in Gent, Belgium, Feb 25, 2010.

  • Login to see the comments

10 Trends That Matter (and other stuff)

  1. 10 Trends That Matter(and other stuff)<br />Neville Hobson<br />Head of Social Media Europe<br />WCG London<br />February 25, 2010<br />
  2. <br />
  3. 10 Trends That Matter<br />Customers are co-shaping your reputation every day<br />You know exactly where conversations are occurring, who has influence, and why<br />You know which types of social media are preferred by your customers<br />You know that leaders will identify issues before they become critical<br />You realize that less than 1% of a customer’s time is spent purchasing a product<br />You realize that media has already changed<br />You realize customers want to do three things to help each other<br />You understand ethical behavior is a key part of maintaining trust<br />You leverage the world’s greatest operating system – the web – internally<br />You are an active participant in how the world is changing<br />
  4.<br />
  5. Reality<br />
  6.<br />Innovation Can Be Confusing in Real Time<br />
  7. Top 10 Online Influence Areas<br />
  8. The Formula for Success is Simple<br />Knowledge- Understand the marketplace<br />Clarity on trends, best practices<br />Educate and raise awareness<br />Clarity- Listen and learn with precision<br />Most quantitative area we’ve ever had to analyze<br />Influence- Identify the exact locations of influence and influencers<br />No guessing<br />Content- Focus on content syndication and conversations<br />Web sites are locations for content you want to share widely<br />
  9. Why Care About Social Media?<br />It’s about knowing<br />Where the conversations are happening<br />What your share of the conversations is<br />What the conversations are that you could / should be in<br />Who the key influencers are who can help build your brand<br />It’s about expanding your news flow<br />Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook)<br />It’s about understanding communities<br />Which groups, forums and networks matter?<br />Who drives share of conversation in these communities?<br />What are the next steps in driving relationships?<br />It’s about leveraging existing contentand improving your natural search<br />
  10. In Summary…<br />Listen – know your customer’s world online with precision<br />Learn – make it easy to have all news at your fingertips<br />Focus on actionable insights – what exactly can inform your strategy<br />Identify who drives share of conversation – know the exact rank order of each influencer online<br />Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities<br />
  11. Do You Know?<br />How, where and when does she discuss your/your client’s brand online?<br />With whom?<br />Do you know? With precision?<br /><br />
  12.  <br />Neville HobsonHead of Social Media, EuropeWCG<br />25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype<br /><br /><br />